Increasing discoverability of TED Talks within the site
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
PowerPoint Presentation
Increasing discoverability of TED Talks within the site
Problem
Arrive at homepageInitial search actionUser plays video
User exits site without watching a videoKPI: Fail rate of qualified usersGoal:Minimize fail rate site exits before qualified user watches video or shares on social media
1
2
3
4
User Video
Prompt: Find a video that you would be interested in watching
Live Demo
Questions
Related Documents
