The Excellence of a governance and destination management model Part 2 Claes Bjerkne and Camilla Nyman Destination Development Göteborg 15/10/2013 Centre de Congrès d’AixenProvence
PMF 2013 | Göteborg & Co, l’excellence d’un modèle partagé de gouvernance et de management touristique (Part 2)
Jun 14, 2015
Goteborg & Co est récompensé au PMF 2013 pour la qualité de son modèle de gouvernance et la permanence de ses résultats en matière d’attractivité touristique, avec une croissance continue et soutenue du nombre de nuitées/an (3.6 millions en 2011, soit 3.8% de plus que l'année précédente) depuis plus de 20 ans. Göteborg fonde sa réussite sur l’organisation d’une gouvernance publique-privée autour de sa promotion touristique intégrant les acteurs économiques importants de l'attractivité. Cela lui a permis de décliner de façon cohérente une vitrine web unifiée comme point d'entrée incontournable et efficace d'information pour les touristes de loisirs ou d'affaire.
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The Excellence of a governance and destination management model
Part 2
Claes Bjerkne and Camilla Nyman Destination Development Göteborg
15/10/2013 Centre de Congrès d’Aix-‐en-‐Provence
YEARS THAT TESTED US ALL
Change of leadership on all levels
New organisation
Altered media landscape in the digital era
New customer behaviour
Accelerating climate change
Financial crisis and recession
THE SHOW MUST GO ON
“You may be applauded for what you have achieved but you win trust for taking bold action.”
European Athletics Indoor Championchips 2013 - All under one roof.
FUTURE STRATEGIES
› Communication. › Strengthen regional collaboration. › Mega event 2021.
New visual identity.
New visual identity.
New visual identity.
New visual identity.
New company website and a new smartphone app.
Development of a common communication concept – One voice.
› Strengthen regional collaboration.
Strengthen regional collaboration.
Strengthen regional collaboration.
Strengthen regional collaboration.
Strengthen regional collaboration.
› Mega event 2021.
Mega event 2021
Gothenburg’s 400-year anniversary is all about making our city an even better place to live in, work in and visit.
Celebrating up until the anniversary and far beyond.
COMPETITIVE EDGES
› Collaboration is the only way forward.
› Sustainability is in our DNA.
› Standing still is never an option.
› Involvement in urban development.
IT´S THE PEOPLE WHO MAKES ALL THE DIFFERENCE
IT´S THE PEOPLE WHO MAKES ALL THE DIFFERENCE
IT´S THE PEOPLE WHO MAKES ALL THE DIFFERENCE
IT´S THE PEOPLE WHO MAKES ALL THE DIFFERENCE
IT´S THE PEOPLE WHO MAKES ALL THE DIFFERENCE
IT´S THE PEOPLE WHO MAKES ALL THE DIFFERENCE
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