PMBBC Webinar October 2016

OCTOBER WEBINAR With Bree James and Andrew Griffiths

WELCOME

DON’T FORGET WHAT’S INCLUDED AS PART OF THE CLUB

1. THE NEWSLETTER Filled with great videos and articles all designed

to help your business do what you do better.

NEWSLETTER CONTENT THIS MONTH

1. VIDEO - The new world of marketing. 2. VIDEO - How marketing works with Gary V. 3. VIDEO - What physics taught me about marketing. 4. VIDEO - 4 TED talks that every marketer should watch. 5. ARTICLE - Is your attitude towards marketing as positive as it could be? 6. ARTICLE - 7 Strategies for marketing when you don’t have any money. 7. ARTICLE - What does your perfect customer look like? 8. ARTICLE - Sometimes it’s the things we’ve stopped doing that bring us undone. 9. ARTICLE - Most businesses go to great lengths to make this mistake.

2. THE WEBINARS You can send in your questions.

Or ask on the webinar. We will talk about the month theme.

And see where the conversation takes us.

3. THE DEEP DIVE VLOG You can send in your questions.

Or ask on the webinar. We will talk about the month theme.

And see where the conversation takes us.

5. THE PRIVATE FB PAGE Just a good place for discussion, to give some

feedback to ask some questions, to interact however you would like.

ALL OF THE INFORMATION CAN BE FOUND:

SO, CLEARLY THIS MONTH WE ARE TALKING ABOUT:

SO, CLEARLY THIS MONTH WE ARE TALKING ABOUT:

MARKETING, MARKETING, MARKETING.

BREAK IT DOWN -

1. The word has become complicated for marketing. 2. Our customers are changing all the time. We need to

keep up. 3. Marketing is more important than ever. 4. It has become more about communication.

1. LET’S START BY BEING REALLY CLEAR ABOUT WHAT MARKETING ACTUALLY IS…

BRANDING ADVERTISING

PUBLIC RELATIONS CUSTOMER SERVICE CORPORATE KARMA

SOCIAL MEDIA DIGITAL

EVERY SINGLE THING YOU DO IS A MARKETING OPPORTUNITY.

2. AND WHAT HAS CHANGED WITH MARKETING IN RECENT YEARS?

3. AND HOW WILL MARKETING LOOK IN THE NEXT FEW YEARS?

4. WHERE ARE bUSINESSES GOING WRONG WITH MARKETING?

5. WHAT’S WRONG WITH THE ONE SIZE FITS ALL APPROACH?

6. SO HOW DO WE REALLY CONNECT WITH OUR CUSTOMERS?

• WE NEED TO KNOW THEM REALLY WELL (THE KEY TO CAPTURING A MARKET IS TO KNOW YOUR MARKET)

• WE NEED TO MAKE IT PERSONAL • WE NEED TO TELL BETTER STORIES (ABOUT EVERYTHING) • WE NEED TO BE RELEVANT • WE NEED TO STAY RELEVANT • WE NEED TO BE TRANSPARENT • WE NEED TO ENGAGE DEEPLY

7. AND WHERE SHOULD YOU BE MARKETING?

8. WHAT ABOUT MARKETING YOURSELF? A BIG TOPIC.

PHEW….

THE BOTTOM LINE FOR YOU AND

YOUR BUSINESS IS….

EVERY SINGLE THING YOU DO IS A MARKETING

OPPORTUNITY.

SOME GREAT BOOKS ON MARKETING

NEXT MONTH….WE ARE DIVING DEEP ON “GETTING IT RIGHT IN THE ONLINE WORLD”

SOME COOL BUSINESS IDEAS

www.vetnutrition.tufts.edu/tufts-obesity-clinic-for-animals/

www.hangoverhelpers.com.auwww.myhospifriends.com

THANK YOU FOR TUNING IN

SEE YOU NEXT MONTH.