PMA@CES 2014 Session: The Power of Collaboration

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Retail'Strategy'The(Power(of(Collabora7on

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Who'is'ECCE'TERRAM'?

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Innova9on

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The'State'of'the'Industry

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“We were starting out to make photography an everyday affair, to make the camera

as convenient as the pencil.” - George Eastman

In'the'Beginning

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A Time of Revolution

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The Revolution in Imaging

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Source. NBC News

The Revolution in Devices

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Online Desktop Mobile Social Kiosk

Focus Group

Time spent by Consumer

Order Volume

Order Revenue

CustomerLoyalty

Quick Ordering(“Preserve my memories”)

Creativity(“Tell a Story”)

Convenience(Quick and

easy for gifts and greetings)

Convenience(Quick and

easy for gifts or archiving)

Convenience (during

Shopping)

5-15min2-3 hours

(over weeks)2-3min 2-3min 10 min

Medium High Growing Growing Medium

Medium High Growing Growing Low

Low High Medium Low to High High

The Revolution in Channels

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Facebook: 219 Billion photos

Flickr: 6 Billion photos

Instagram: 1 Billion Photos

Library of Congress: 13.4 Million photos

The'Revolu9on'in'Sharing

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Source: The Conversation Prism (http://www.theconversationprism.com)

The Revolution is Social

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What'can'Retailers'do?

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Invite Friends

Use Contentof Social

Networks

Buy personalizedProducts

Upload Projects

Sharing and Collaborative

Projects

Social Imaging - your advantage

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Sharing'is'Social'Imaging

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Create a bookfrom

FacebookAlbum

Sharing Albums with Friends & Familynot on Facebook

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Storytelling'is'Social'Imaging

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Invite Friends

Travel, Parties, Events

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Photography'is'Social'Imaging

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CollectImages

Travel, Raising Children, etc

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"How the industry responds to these opportunities will define its success or

failure over the next few years“Infotrends Road Map 2013: Photo Merchandise Trends

Or what do you think ?

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@ecceterram, @ecceterramus, @ecceterramnz

www.facebook.com/ecceterram

www.linkedin.com/companies/ecce-terram

Thank'you'for'listening!

www.ecce-terram.com www.ecce-terram.de www.ecce-terram.co.nz