PM Harper’s Website pm.gc.ca Ashley Chow Kaylee Chretien Karla Salazar Click icon to add picture
Feb 22, 2016
PM Harper’s Websitepm.gc.ca
Ashley Chow Kaylee Chretien
Karla Salazar
Click icon to add picture
Criteria1. Balance- Personality and Policy2. Branding & Look and Feel3. Opportunities for Citizen
Engagement4. Social Networking5. Language Use6. Provisions for Disabilities7. Privacy Policy
1: Balance – Personality & Policy
Approachable, warm and responsible
Personal biographies
Pet fostering and adoption
2009 NAC Gala – Harper’s performance video
Personality
1: Balance – Personality & Policy
Policy is the major focus
Main concerns at the very topEconomy, Security and Environment
Priorities and Mission in the main menu
Multimedia policy updates
Conclusion: Policy outweighs personality.No recommended changes.
Policy
2: Branding & Look and FeelCanadian flag and coat of arms
Blue - ConservativeCluttered, inefficient use of spaceStandard government layout
Recommendation: Reduce the blue and make better use of the space.
3: Opportunities for Citizen Engagement
• Mailing List
• Contact Info
Recommendations: Make the mailing list more engaging.
4: Social NetworkingFacebookFlickrYouTubeTwitter
Site # of Followers
Update Frequency
Facebook 29 653 Once every week or twoFlickr - Once a week
YouTube 809 A couple per monthTwitter 1877 Every couple of days
Recommendations: Good content but update more frequently.
5: Language UseEasy to understand
Bilingual
Lacking glossary“Our”
“belonging to, or associated… with us”
Recommendations: Take growing ethnic groups into greater consideration.
6: Provision for Disabilities• Visually Impaired
– Pro: Audio centre– Con: Small font
• Hearing Impaired– Text transcripts of videos
• Cognitively Impaired– Clear and simple navigation– No moving or blinking text
7: Privacy PolicyNot clearly identified
Located under ‘Important Notices’
Basic but sufficient explanationExternal links for additional information
Emphasizes the words "we do not”Recommendation: Include “we do”
phrases
ConclusionMain Recommendation: Design the site to be more visually
appealingUtilize white spaceDecrease clutter
Not exceptionalNothing really outstanding
No major issues