pluntz facebook.com/pluntz @pluntzapp EDM Anywhere Thursday, March 8, 12
Oct 19, 2014
pluntzfacebook.com/pluntz
@pluntzapp
EDM Anywhere
Thursday, March 8, 12
From Our OAP
EDM Market is big, very big.
Thursday, March 8, 12
Problem
~50 MillionEDM Fans
~450 K EDMEvent Attendees
Thursday, March 8, 12
Thursday, March 8, 12
"I like EDM music, but am not enough of a fan to search out concerts, pay the high prices, and
make the effort to travel there."
Thursday, March 8, 12
“It sucks when I can't find a good YouTube video of the performance I was at."
"I like EDM music, but am not enough of a fan to search out concerts, pay the high prices, and
make the effort to travel there."
Thursday, March 8, 12
"As EDM Concerts/Festivals have been drawing more attention, the prices to attend have risen
accordingly. This is making it more difficult to attend as many as I would like each month."
“It sucks when I can't find a good YouTube video of the performance I was at."
"I like EDM music, but am not enough of a fan to search out concerts, pay the high prices, and
make the effort to travel there."
Thursday, March 8, 12
Thursday, March 8, 12
Thursday, March 8, 12
Of 245 Surveyed EDM Fans...
0
50
100
150
200
Too Expensive Too Far Time Conflict No Friends Uninterested Unknown DJ Other
Reasons for Not Attending
64% 64%55%
38%29%
20%
9%
Thursday, March 8, 12
Of 245 Surveyed EDM Fans...
41% 59%
Willing to PayNot Willing to Pay
Low Attendance [0-3 Events]Medium Attendance [4-9 Events]Low Attendance [0-3 Events]
30%
14%
56%
Thursday, March 8, 12
High Quality Audio/VideoForum Community
Business Model
Pay-per-video
Ads & Endorsement
Accumulated User Data
Hosting and Bandwidth
Audio and Visual Production
Artist Royalties
Transaction Costs Music Referrals
Thursday, March 8, 12
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Pluntz'Growth'Projec0ons'
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Assumptions•50M EDM Fans Starting•8% Year 4 Market Share•5% Users Pay $4.99/Video•1.5 Videos/Month•50% Artist Revenue Share•P/V after 100,000 users
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Thursday, March 8, 12
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Pluntz'Growth'Projec0ons'
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Assumptions•50M EDM Fans Starting•8% Year 4 Market Share•5% Users Pay $4.99/Video•1.5 Videos/Month•50% Artist Revenue Share•P/V after 100,000 users
44
Thursday, March 8, 12
Sales & Marketing
Thursday, March 8, 12
Sales & Marketing
Thursday, March 8, 12
Sales & Marketing
Thursday, March 8, 12
Sales & Marketing
Thursday, March 8, 12
Sales & Marketing
Thursday, March 8, 12
Sales & Marketing
Thursday, March 8, 12
Sales & Marketing
Thursday, March 8, 12
Sales & Marketing
Thursday, March 8, 12
Sales & Marketing
Thursday, March 8, 12
Sales & Marketing
Thursday, March 8, 12
Partners
Video ProductionArtists and Labels Event Companies
Thursday, March 8, 12
Partners
Video ProductionArtists and Labels Event Companies
Thursday, March 8, 12
Risks
Content Acquisition
Market Risk Competitor Risk
Thursday, March 8, 12
Risks
Content Acquisition
Thursday, March 8, 12
Risks
Content Acquisition
Thursday, March 8, 12
No VideoUse EnconcertHigh Quality Video
Rights to Artists’ performance?
Consent from artist/venue?
Yes
Yes No
Risks: Content Acquisition
Event company has recording of
event?
Yes No
No
Use Enconcert
Thursday, March 8, 12
Lance Zhao
Tony Jin
Vinh Bui
Victor Em
- BS CS ’13- UI/UX & Software Design- DJ
- BS MS&E ’13- Marketing & A/B Testing- Listener/Blogger
-BS ME ’12-Design & Project Management-Dancer/Glover
-BS MS&E ’12-Finance & Business Operations-Event Attendee
Thursday, March 8, 12
Thursday, March 8, 12
Thursday, March 8, 12
Team Needs
Hire a backend programmer
Acquire legal team
Major Goals
Gain critical mass of users
Partner with music blogs and artists
Produce our first video at ETD Pop
RoadMap
Thursday, March 8, 12
150K Angel Investment for the first year
Costs
Server/Bandwidth Costs
Equipment Costs
Event Attendance
Living Expenses
Funding
Thursday, March 8, 12
pluntzfacebook.com/pluntz
@pluntzapp
Thursday, March 8, 12
pluntzfacebook.com/pluntz
@pluntzapp
Questions?
Thursday, March 8, 12