Kelly Russum KC 23 1/2 Hour Plumbing Tuesday, July 16, 13
Plumbing marketing interview - Kelly Russum from KC 23 plumbing
Jan 13, 2015
http://plumbingmarketing.net - On this episode of the Plumbing Marketing Podcast we interview Kelly Russum of KC's 23 1/2 Hour Plumbing out of Palm Springs, CA. He shares some great insights on how he has increased his profitability while reducing the number of trucks in the field from 15 to 6.
He touches on some great ideas for leveraging Radio, Internet Marketing and networking to keep the phone ringing with new customers in your plumbing or HVAC Business.
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews at http://www.plumbingmarketing.net/. To subscribe via iTunes go to https://itunes.apple.com/us/podcast/plumbing-marketing-tips-ideas/id567572017
He touches on some great ideas for leveraging Radio, Internet Marketing and networking to keep the phone ringing with new customers in your plumbing or HVAC Business.
Please post your comments & follow up questions below! Also, be sure to subscribe for the podcast so you don't miss any of the upcoming interviews at http://www.plumbingmarketing.net/. To subscribe via iTunes go to https://itunes.apple.com/us/podcast/plumbing-marketing-tips-ideas/id567572017
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Transcript
Kelly RussumKC 23 1/2 Hour Plumbing
Tuesday, July 16, 13
• Tell is a li9le about your business (how long in business, approximate revenue, # of trucks / employees, services offered, markets you serve)
• How did your business get started / brief history.
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I feel like any markeKng plan should have three core components – market (who your going to sell to), message (what makes you unique) and media (how you market the business).
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The Fundamentals of your Plumbing Marke8ng Plan
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Market:•What is your idea customer / target market?
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Message:•What is your USP / how do you posiKon yourself in the eyes of your customers?
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Media:•What markeKng channels do you use to get your message to your market?
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Media: What types of markeKng do you do / what is your markeKng mix? •Direct mail / Valpack•Yellow Pages•Radio, TV, Billboards•Public RelaKons•Networking (BNI, Chamber of Commerce, Strategic Alliances with Realtors, Supply Houses, etc)•Home Shows•Internet markeKng (SEO, PPC, Social Media)•Lead buying services (ServiceMagic, eLocal Plumber, etc)•Online directory adverKsing (Angie’s List, CitySearch, Yelp, etc)
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• What markeKng efforts drive the most leads?• What is the most profitable markeKng channel for you?
• What markeKng efforts have you stopped using in the past few years due to lack of performance?
Tuesday, July 16, 13
• Do you have any special iniKaKves to a9ract online reviews?
• How are you using Social Media in your business?
• What type if follow up markeKng are you doing for your exisKng client base?
• Are you using email markeKng at all?
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• What services tend to be most profitable for you?
• Have you seen any new services that are starKng to become increasingly profitable?
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What training organiza8ons do you or have you belonged to?•PHCC, QSC, Nextstar, Service Round Table, etc
What books / training programs have influenced your success the most?
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• What would you say to the owner of a plumbing business that is trying to take their company to the next level?
• Any addiKonal nuggets of wisdom or insight that you would like to share?
Tuesday, July 16, 13
Be sure to subscribe online to be alerted as new interviews are posted at:
www.PlumbingMarkeKng.Net
Tuesday, July 16, 13
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