Beatrobo, Inc. Hiroshi Asaeda 1 Secure
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Beatrobo, Inc. Hiroshi Asaeda
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Secure
FinTech
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Our Sector
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Our Sector
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Security/Risk
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Attacks
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Individuals：Phishing Attacks and Damages in Japan
2012 2013 2014
（JPY）
Source: Council of Anti-Phishing Japan
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Individuals：Phishing Attacks and Damages in Japan
2012 2013 2014
290M
140M
49M
Total Damage
x60
（JPY）
in 2 years
Source: Council of Anti-Phishing Japan
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2011 2012 2013
（accounts）
Corporations：Information leaks (Yearly)
Source: Council of Anti-Phishing Japan
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2011 2012 2013
97.2M
62.8MDamage total
143BJPY ($1.27BUSD)
（accounts）
Corporations：Information leaks (Yearly)
92.5M
Source: Council of Anti-Phishing Japan
More People Connected
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2015 Mobile Devices shipped in Japan
35M units
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2015 Mobile Devices shipped in Japan
35M units
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2015 Mobile Devices shipped in Japan
Smartphone Share
77%35M units
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2015 Mobile Devices shipped in Japan
Smartphone Share
77%35M units 2018
Smartphone contracts
100M
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E-commerce Visits
Smartphone 71.8%
PC 28.2%
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E-commerce Visits
More important than PC
Smartphone 71.8%
PC 28.2%
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E-commerce Visits
Everyone Logs in to shop
More important than PC
Smartphone 71.8%
PC 28.2%
100M people Online (Smartphones)
Many services
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Users reusing same IDs and Passwords in multiple services
52%
Source: Kaspersky
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Users reusing same IDs and Passwords in multiple services
52%
52M users not using proper security
Source: Kaspersky
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Users reusing same IDs and Passwords in multiple services
52%FinTech?
52M users not using proper security
Source: Kaspersky
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Basics ・Update your software ・Update your OS ・Never reuse passwords ・Don’t note down passwords ・Don’t use easy passwords
Now manage that with 80 services…
Security for Dummies
example） Takashi born 3/2 → taka0302 Yuk born 11/22 → yuko1122
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50M people waiting to be hacked
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50M people waiting to be hacked
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50M people waiting to be hacked
Super Dangerous
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Problem: It’s not the service’s fault, but passwords aren’t working
A product that can ACTUALLY be used
by 50M people
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Concept
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Materialize
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Secure
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“SNAP” and go
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10mm
25mm
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Just like a Key
Usecase 1
for Consumer Products
Online Accounts - Easy Login - Easy Payment
OK!
Usecase 1
Usecase 2
for Enterprises Multi Factor Authentication Token
OK!①
②
Usecase 2
Use case 3
for Banks ＆ Stock companies
Transaction Signing Authentication Device
OK!
Use case 3
・Mobile phone payments ・Credit card payments ・Online Bank wire transfer ・Point services ・Online Shopping ・Plane Tickets and Hotels ・Pizza and Sushi ・Concerts and Shows
Having 30 services
in 1 key
Goal
- 50M people using security products naturally - Individual users using MFA - Online services supporting better security
Less leakage, Less illegal access
Safer and Better Internet
The Future
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50M
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50M 3B
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Why are passwords bad？ What’s MFA? What if I lose it? How strong is the security level？ Why not fingerprints? I love this! Take my Money! Let’s partner and do business!
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Visit 8F or talk to me at the party
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Secure
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