Plug into the Green Economy: A New Frontier for Career Counsellors Carol McClelland, PhD GreenCareerCentral.com.

Plug into the Green Economy: Plug into the Green Economy: A New Frontier A New Frontier

for Career Counsellorsfor Career Counsellors

Carol McClelland, PhDCarol McClelland, PhD

GreenCareerCentral.comGreenCareerCentral.com

The Green EconomyThe Green Economy

Factors Shaping Factors Shaping the Green Economythe Green Economy

Political climatePolitical climate Policies and treatiesPolicies and treaties Goals and Goals and

incentivesincentives Funding for R&DFunding for R&D Investment fundingInvestment funding Strategic trainingStrategic training Scientific findingsScientific findings

White House Definition White House Definition of a Green Jobof a Green Job

Green jobs are jobs Green jobs are jobs that provide that provide products and products and services which:services which:

Use renewable energy Use renewable energy resources resources

Reduce pollutionReduce pollution Conserve energy and Conserve energy and

natural resourcesnatural resources Reconstitute wasteReconstitute waste

Using Green Goals to Extend the Using Green Goals to Extend the Definition of Green Jobs Definition of Green Jobs

Generate renewable Generate renewable energyenergy

Decrease use of Decrease use of hazardous wastehazardous waste

Promote biodiversityPromote biodiversity Restore ecosystemsRestore ecosystems Remediate landRemediate land Follow sustainable Follow sustainable

practicespractices

Using Green Functions to Extend Using Green Functions to Extend the Definition of Green Jobsthe Definition of Green Jobs

Educate and inspireEducate and inspire Motivate and persuadeMotivate and persuade Provide green servicesProvide green services Invest, secure fundingInvest, secure funding Set policy, regulate, Set policy, regulate,

advocateadvocate

Kinds of Green JobsKinds of Green Jobs

Green Collar Jobs = Trade jobsGreen Collar Jobs = Trade jobs Green Professional JobsGreen Professional Jobs

Technical positionsTechnical positions Non-technical positionsNon-technical positions

Green Industries – Part 1Green Industries – Part 1

Green Industries – Part 2Green Industries – Part 2

Options to Enter Options to Enter the Green Economythe Green Economy

Green current jobGreen current job Find a green jobFind a green job Start a green Start a green

businessbusiness Get a green Get a green

educationeducation Volunteer or internVolunteer or intern

Helping Your Clients Helping Your Clients Find Their Green NicheFind Their Green Niche

Green Interests and Skills

Work Environment and Personal Style

Local Green Economy

Helping Clients Engage Helping Clients Engage in the Green Economyin the Green Economy

Immerse themselves Immerse themselves in target industryin target industry On ComputerOn Computer Off ComputerOff Computer

Connect with local Connect with local green networkgreen network

Green resume by Green resume by volunteeringvolunteering

Supplement Supplement educationeducation

Helping Clients Establish Their Job Search Strategy

Target potential Target potential companiescompanies

Focus on opportunities Focus on opportunities and problems facing and problems facing target companiestarget companies

Explore stepping stone Explore stepping stone jobs/interim jobsjobs/interim jobs

Match job strategy to Match job strategy to industry typeindustry type

Helping Clients Helping Clients Manage Their MindsetManage Their Mindset

Keep collecting clues to find treasureKeep collecting clues to find treasure Identify obstaclesIdentify obstacles Brainstorm a way around/through obstacleBrainstorm a way around/through obstacle

Helping Clients Develop an Edge Helping Clients Develop an Edge in the Green Job Marketin the Green Job Market

Recognize opportunities are Recognize opportunities are evolving – be nimbleevolving – be nimble

Understand stage of growth Understand stage of growth Take initiative – be a leaderTake initiative – be a leader Be a company builderBe a company builder Demonstrate valuesDemonstrate values Strengthen industry foundationStrengthen industry foundation Increase green knowledge Increase green knowledge Keep finger on the pulse of the Keep finger on the pulse of the

green economygreen economy

Don’t Just Sit There…Don’t Just Sit There…

Don’t Hold Back…Don’t Hold Back…

Be Ready to Leap, Be Ready to Leap, When the Time is RightWhen the Time is Right