Pledge Week: Proven ideas to jump start your Ally Programold.outandequal.org/wp-content/uploads/2014/12/2015Virtual3Ally... · Pepsi, Mountain Dew EQUAL@Plano ... •Associates want

2/9/2015

1

For more information about these and other Out & Equal Training programs,

contact Pat Baillie at [email protected]!

Welcome to our Out & Equal…

2014 Virtual Summit Series &

Monthly Town Call

This is a Broadcast Audio call from 2:00-3:15p.m. Pacific

Use speakers or headsets on your computer and turn the volume up!

Chat in questions and respond to polls during the call!

Having problems signing in?

Go to www.readytalk.com, Join a Meeting and

use access code 6946521

This session will be recorded and available after the series ends.

2

Pledge Week: Proven ideas to jump start

your Ally Program

Moderator: Pat Baillie, Director of Training

Chris Horton, Sr. Manager

Business Relationship Management

Annie Newboe, Sr. Systems Analyst

Cory Calvin, Sr. Finance Manager

Gatorade Brand

http://www.readytalk.com/

2/9/2015

2

Announcements

• Feb 10 – Virtual Summit Series#4 – 2:00pm Pacific – Pledge Week: Proven

ideas to jump start your Ally Program

• Feb 17 – Virtual Summit Series#5 – 2:00pm Pacific – Brand U: Bring your

fabulous, authentic, self to work

• Feb 26 – Monthly Town Call – 12:00pm Pacific – 2015 Summit Kickoff

• Mar 3 – Virtual Summit Series#6 – 2:00pm Pacific – The Clorox Journey: LGBT

Marketing and Innovation

• Mar 17 – Trainer’s Forum – 2:00pm Pacific

• Mar 19 – Monthly Town Call – 12:00pm Pacific – (rescheduled Virtual Summit

Series #2) - LGBT Global Mobility Survey and Cost of Inconsistency Report

• Mar 24 – Executive and Emerging Leader Forum (SF)

• Mar 26 – Momentum Gala (SF)

• Apr 21 – Building Bridges Part 1 – 10:00am Pacific

• Apr 28 – Building Bridges Part 2 – 10:00am Pacific

• May 5– Building Bridges Part 3 – 10:00am Pacific

• Oct 5-8 – Annual Summit (Dallas)

Check www.outandequal.org for more information!

3

Any polls you want to know

about the audience?

• Number of Allies on the call today?

• How many are looking to start an Ally

program at your company?

4

2/9/2015

3

2014 Out & Equal Summit Case Study

Ally Pledge Week NOVEMBER 05 2014 CONFIDENTIAL

2014 PepsiCo Ally Pledge Week

What are we covering?

• Case Study: step-by-step approach

• Ally programming

– Pledge for Allies and not LGBT

– Ultimate goal to create more inclusive workplace

• One size does not fit all

– Every company/organization is different (size, org structure, building

layout, communications, etc.)

– Many ideas provided - choose/modify what you want

• Packets of materials

• Contact information for ongoing dialogue

2/9/2015

4


Sections

1. PepsiCo

2. Ally Program

3. Pledge Week

4. Marketing and Communications

5. Challenges and Next Steps

6. Questions


Sections

1. PepsiCo

2. Ally Program

3. Pledge Week



6. Questions

2/9/2015

5


Global Beverages

Global Snacks

Global Nutrition

Brands

22 billion-dollar

brands

Performance

More than $66 billion

revenue

Scale

>200 countries

& territories

People

More than 250,000

employees

PepsiCo is a global food and beverage powerhouse.

Our broad range of more than 3,000 delicious products offers consumers

convenient, nutritious and affordable options in nearly every country around the

world.


• Performance with Purpose

– Providing a wide range of foods and beverages from treats to healthy eats

– Finding innovative ways to minimize our impact on the environment and

reduce our operating costs

– Providing a safe and inclusive workplace for our employees globally

– Respecting, supporting and investing in the local communities where we

operate

• Define diversity as

– All the unique characteristics that make up each of us: personality,

lifestyle, thought processes, work experience, ethnicity, race, color,

religion, gender, gender identity, sexual orientation, marital status, age,

national origin, disability, veteran status, or other differences

Our goal is to deliver top-tier financial performance while

creating sustainable value for all stakeholders

2/9/2015

6


PepsiCo committed to workplace equality

• Diversity & Inclusion is vital to our success

– Believe a workplace that values different perspectives builds employee

engagement, fosters creativity and fuels innovation, from our products, to

our packaging, to our campaigns

• Strive to be a home for the world’s best and brightest talent, at all

levels of the organization

– Focused on building a strong, diverse talent pool and developing inclusive

leadership

• Longtime partner of Out & Equal

– 2014 Titanium Sponsor

– Over 80 associates in attendance

• Corporate sponsor of Human Rights Campaign Foundation

– 100% Corporate Equality Index 2014

• First corporate sponsor of GLAAD Spirit Day in 2014


PepsiCo EQUAL

• PepsiCo’s LGBTA ERG

• One of eleven Employee Resource Groups (ERG) at PepsiCo

• Annual programming for members, supporters, and guests:

– Bi-monthly member meetings

– Ally programming

– Spirit Week (anti-bullying) programming

– Community service

– Fellowship with neighboring companies' LGBTA groups

2/9/2015

7


PepsiCo EQUAL Structure

LGBTA Steering Committee

Frito Lay

North America Field

International Canada

United Kingdom

EQUAL@Westchester

Pepsi, Mountain Dew EQUAL@Plano

Frito Lay

EQUAL@Chicago Gatorade, Trop

Quaker

Diversity &

Inclusion

Organization

Community Affairs

PepsiCo Bottling

Company Field

EQUAL@Bradenton

Tropicana

Executive Sponsor

HR Lead


Sections

1. PepsiCo

2. Ally Program

3. Pledge Week



6. Questions

2/9/2015

8


Why Ally Program?

• Ally Defined

• An ally is a straight individual who believes LGBT people should

experience full equality in the workplace

• Associates want to support LGBT colleagues but need direction

– We weren’t sure who our allies were

– Known allies weren’t aware of the ways they can help

• Allies are drastically underutilized at PepsiCo

• Business case exists for Ally Programming


Created Ally Mission Statement

• Ally Subcommittee developed Ally Mission Statement for Chicago

location

• Provided team framework for developing Ally programming

• Defined who we were

• Clearly and concisely conveys the direction of the group

“We are straight PepsiCo Chicago associates who fully support

the Lesbian, Gay, Bisexual, and Transgender (LGBT)

community. Our goal is to encourage all LGBT colleagues to

bring their whole selves to work, committing ourselves to visibly

advocate for equality and mutual respect.”

2/9/2015

9


What is Pledge Week?

• Three day event held June 3-5 to kick off Pride Month of June

• Simple, yet powerful way to educate Allies on how to be an Ally

• Generate and build Ally awareness and to grow network of support

• Colleagues took online pledge allowing them to self identify as an

Ally and to be more visible

• Pledge Week ended with Celebration


What is the Pledge?

• Goal was to create words that were action items and easy to

remember

• Pledge focused around

– Visibility

– Education

Come Out

• I will show my support for LGBT Equality

Speak Out

• I will respond to anti-gay remarks and correct misinformation or commonly held stereotypes

Join In

• I will begin to incorporate small every day actions to move equality forward

2/9/2015

10


Pledge Week Highlights

475 allies took the pledge

65 volunteers/ contributors

65 attended

celebration

350video views

1100 flyers

distributed in person

Chicago Office has an estimated 1,300 employees


Sections

1. PepsiCo

2. Ally Program

3. Pledge Week



6. Questions

2/9/2015

11


Pledge Week

• Created schedule of Pledging opportunities

– 3 total days

– Held during lunch time (high traffic times)

– 2 different locations

• Cafeteria

• Lobby

• Pledging process and Celebration:

Take Pledge on computer

kiosks

Sign Pledge Week Banner

Receive free “Swag Bag”

Wear “I took the Ally Pledge”

Sticker

Attend Pledge Week

Celebration


Take Pledge

2/9/2015

12



Sign the Banner

2/9/2015

13


Receive Swag Bag

• Goal for Swag Bag – Educate all associates

– Provide visible materials

Badge Buddy

(front)

Badge Buddy

(back)

Ally Card (front) Ally Card (back)

Swag Bag

Badge Buddy

in holder

Ally Card on display in workspace

Welcome Letter


Wear Sticker “I took the Ally Pledge”

2/9/2015

14


Pledge Week Celebration

• Celebration closed Pledge Week

• Reinforced Ally education and ways to show ongoing support

• Speaker discussed personal experience as an Ally

– Offered advice on next steps for Allies

• Raffled off 4 White Sox tickets with 2 parking passes


2/9/2015

15



Sections

1. PepsiCo

2. Ally Program

3. Pledge Week



6. Questions

2/9/2015

16


Marketing and Communications

• Developed multi-faceted marketing and communications campaign

– To reach maximum number of Chicago associates

– To educate associates on

• Definition of an Ally

• Features and benefits of Pledge Week

– To create clear, consistent messaging

– To create excitement

• Traditional and grassroots marketing used in all 4 weeks leading up

to Pledge Week

Poster &

Video Kiosks

-4 weeks

Pledge Week Video

-1 & -0 weeks

MyCommunity News

-1 & -0 weeks

Table Tents in common areas

-1 week

ERG Meetings &

BU/ERG Email Distribution

-1 week

Lobby Flyer Handout

-0 weeks


Created Ally Logo

• Used internal graphic designer

• Used on all marketing materials

to create consistent messaging

• Used rainbow dots below word

“ally” to tie back to EQUAL logo

• Circle sends positive emotional

message and shows

community/unity attribute

• Muted rainbow colors to create

differentiation from traditional,

brighter rainbow colors

2/9/2015

17


Poster and Video Kiosks

• Messaging began 4 weeks prior to

Pledge Week

• First engagement with associates

• Visible executives

• Displays in all common areas

• Video kiosks throughout building


Pledge Week Video

• Video sent electronically

• Video production

– 10 ally volunteers

– Created script for storyline

– Created posters to match script

– Asked open-ended questions

– In-house media capabilities

• Created two videos

– Spoken version for communications

– Silent version for video kiosks

2/9/2015

18


Pledge Week Video

http://tinyurl.com/PledgeWeek2014


Pledge Week Video

https://www.youtube.com/watch?v=aOndsj5GGgk&feature=youtu.be

http://tinyurl.com/PledgeWeek2014

2/9/2015

19


Chicago MyCommunity Newsletter

• Communication sent two

times in Chicago version of

MyCommunity news

– 1 week prior to Pledge

Week

– Same day as start of

Pledge Week

• Featured

– Ally logo linking messaging

– “What is Pledge Week?”

– Link to video

– Calendar invite for

Celebration


Table Tents

• One week prior to Pledge Week

• Chicago Cafeteria

• Common areas on each floor

• Featured


– Ally Mission Statement


– Pledge Week Schedule

2/9/2015

20


ERG Meetings and BU/ERG Distribution

• Attended Employee Resource Group (ERG) member meetings

• All ERG’s endorsed Pledge Week

– ERGs sent email to distribution lists outlining Pledge Week info

• Business Unit Presidents endorsed Pledge Week

– Sent an email to their teams


Lobby Flyer Handout

• Handed out flyers in lobby

• Handout Featured


– Pledge Week schedule


– Pledge language

• Volunteers wore matching t-shirts

2/9/2015

21


Post-Pledge Week

• Chicago Ally PEPnet site

• Pledge Week Banner

• “Thank you” campaign


Chicago Ally PEPnet Site Screenshot

2/9/2015

22


Pledge Week Cost

Swag Bag: tote bags, badge buddy, ally card, welcome letter $745

Celebration: food, drink, catering 557

Printing: posters, stickers, table tents 157

Other: t-shirts, supplies 211

FREE: banner, video production, speaker, graphic design -

Total Pledge Week $1,670


Sections

1. PepsiCo

2. Ally Program

3. Pledge Week



6. Questions

2/9/2015

23


Challenges

• Recruiting Ally team

• Executing in a short time frame

–Clear vision

–Create timeline

–Volunteers

• Working with a large group

–Core ally subcommittee group of 10+ people

–Example: Creating Mission Statement

• Concise, effective, and meaningful

• Provided guidelines and allowed team to brainstorm


Challenges

• Working with offices in different regions

–Remote conversations difficult

–May be difficult to establish commonalities

•Allies may not be as comfortable being “out” as allies in various

regions

•Logo design example

–Final base design could be tailored as necessary

•Create national team vs. regional team

–Created “playbook” for other regions to leverage

2/9/2015

24


Next Steps

• Word of mouth in different offices/regions

• Strategy for scaling it larger

– Nationally

– Internationally


Sections

1. PepsiCo

2. Ally Program

3. Pledge Week



6. Questions

2/9/2015

25

49

Questions & Answers






Gatorade Brand

50

Closing Comments






Gatorade Brand

2/9/2015

26

More questions? Contact Pat Baillie, Associate Director of Training

[email protected] - 415-694-6521

Please complete the short survey at the end of the call!

Join our next O&E Virtual Summit on Tuesday, Feb 17 at 2:00pm Pacific:

Brand U: Bring your fabulous, authentic, self to work

Consider a donation to Out & Equal: http://www.outandequal.org/support/donate/

We hope you can join us at the

2015 Out & Equal Workplace Summit

(October 5-8 in Dallas TX)

Information at: http://outandequal.org

Thank you for your participation!

http://www.outandequal.org/support/donate/

http://www.outandequal.org/support/donate/

http://outandequal.org/

Pledge Week: Proven ideas to jump start your Ally Programold.outandequal.org/wp-content/uploads/2014/12/2015Virtual3Ally... · Pepsi, Mountain Dew EQUAL@Plano ... •Associates want

Documents