PLC

MaggieThe Product Life

Cycle

Introduction of Maggie 2-Introduction of Maggie 2-minutes Noodlesminutes Noodles

It’s a Brand of instant Noodle made by Nestle India Ltd.

It was found by the Maggie family in Switzerland in the 19th century.

Nestle launched Maggie for the first time in India in the year 1982.

The Brand is popular in:

- Australia

- India

- Malaysia

- New Zealand

- Singapore

- South Africa.

Nestle wanted to explore the potential for such an Instant food among the Indian market.

It took several years and lot of money for Nestle to establish its Noodles brand in India.

Now it enjoys around 90% market share in this segment.

Over the years Maggie has launched several products under its Brand Name.

GRAPHICAL REPRESENTATION OF A TYPICAL LIFE CYCLE

Time

Do

llar

s

ProductCategory Profits

ProductCategory Sales

IntroIntroStageStage

GrowthGrowthStageStage

MaturityMaturityStageStage

DeclineDeclineStageStage

0

Market Penetration Market Penetration Strategies Strategies

New product innovation according to the need of consumers: – Veg. Atta Noodles.

– Dal Atta Noodles.

– Cuppa Mania.

Availability in different packages: – 50 gms.

– 100 gms.

– 200 gms.

– family packs (400gms.).

■Classic Noodles –

5 – 10 yrs.■Veg. Atta

Noodles – Health Conscious.■Rice Mania –

Teenage ■Cuppa Mania –

Office goers, Working women.

CATEGORIES OF NEW PRODUCT/REVISING THE PRODUCT

New-To-The-WorldNew-To-The-World

New Product LinesNew Product Lines

Product Line Additions

Product Line Additions

Improvements/Revisions

Improvements/Revisions

Repositioned Products

Repositioned Products

Lower-Priced Products

Lower-Priced Products

SixCategories

ofNew

Products

SixCategories

ofNew

Products

Comparing the prices…

Current Scenario of Maggi

Leading Brand in India as well as World.

Current Sales: Approx.

– 90000 boxes

– Rs. 4,79,49,000 in Mumbai – 10,00,000 boxes

– 55 cr. in IndiaReasonable

competitive pricing.Creative interaction

blogs for customers: – www.maggi-club.in

Focus mainly on Health Benefits.

World Market Share

Maggi 94%

Top Ramen

4%

Other Local

2%

Maggi 94% Top Ramen 4% Other Local 2%

Thank you