For more information about this research, read the full report “The Battle for Competitive Advantage in the App Economy” at rewrite.ca.com PLAYING TO WIN IN THE A recent survey of 200 senior business and technology executives shows gaining competitive advantage in the app economy requires companies to transform themselves into software-driven enterprises. That means more than just hitting “play” on new apps—it demands new approaches to customer relationships, operations, and sourcing skills and talent. APPLICATION ECONOMY BECOME A SOFTWARE- DRIVEN ENTERPRISE COMPETITIVE DIFFERENTIATION REQUIRES AGILITY AND SPEED... ...AND PLAYING WELL WITH CUSTOMERS YOU WILL NEED TO SPEND TREASURE TO MAKE THIS JOURNEY... 78% SAY 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 NEWER FORMS OF SOFTWARE (MOBILE APPS, API-ENABLED SOFTWARE, ETC.) WILL BE CRITICAL TO COMPETITIVE ADVANTAGE IN 3 YEARS. THE QUEST: Increased agility and faster time to market 31% Better customer service 29% Better overall customer experience 28% Superior products and services 25% Better technology 25% TOP 5 METHODS OF ACHIEVING COMPETITIVE DIFFERENTIATION IN THE APPLICATION ECONOMY 61% SAY BECOMING A SOFTWARE- DRIVEN ENTERPRISE WILL HAVE A SIGNIFICANT OR MEANINGFUL IMPACT ON TIME TO DECISION. INVESTMENTS IN NEWER FORMS OF SOFTWARE HAVE INCREASED OVER THE PAST 3 YEARS 59% 54% 29% 28% SAY BECOMING A SOFTWARE-DRIVEN ENTERPRISE WILL HAVE AN IMPACT ON INTERACTION WITH AND MARKETING TO CUSTOMERS. HAVE DEVELOPED NEW STRATEGIES FOR CUSTOMER INTERACTIONS. SAY BETTER CUSTOMER SERVICE WILL BE A TOP METHOD OF COMPETITIVE DIFFERENTIATION IN THE APP ECONOMY. SAY BETTER CUSTOMER EXPERIENCE WILL BE A TOP METHOD OF COMPETITIVE DIFFERENTIATION. 51% 47% PAST 3 YEARS NEXT 3 YEARS AND WILL CONTINUE TO DO SO. 84% 63% 58% 28% 56% 52% 50% DATA SCIENCE DEV OPS COLLABORATION API MANAGEMENT 20% 19% Developing new marketing strategies Recruiting new talent Recruiting new leadership Acquiring companies with the right capabilities Expanding into new markets Acquiring new tools PURCHASE NOW ...AND A GREATER FOCUS ON SKILLS MORE COLLABORATION ACROSS BUSINESS UNITS AND FUNCTIONS NEW SKILL SETS WITHIN THE COMPANY BRINGING MORE IT AND/OR SOFTWARE DEVELOPMENT BACK IN HOUSE BONUS LEVEL: A WIN TODAY BRINGS MAJOR PAYOFFS…THEN IT’S ON TO THE NEXT QUEST </> TOP FOUR SKILLS MOST IMPORTANT TO SUCCESS IN THE APP ECONOMY 47% MARKET SHARE 45% 42% 39% TIME TO DECISION DEVELOPMENT OF NEW PRODUCTS AND SERVICES TIME TO MARKET 36% FINANCIAL PERFORMANCE 34% COMPETITIVE STRATEGY 37% INTERNAL OPERATIONS CHANGES IMPLEMENTED TO BE MORE EFFECTIVE IN THE APPLICATION ECONOMY WHERE WILL THE INVESTMENT GO? AREAS OF IMPACT FROM BECOMING A MORE SOFTWARE-DRIVEN ENTERPRISE