PLAYBOOK for success auguļ¬ EXTRA 31% OFF NEW KITS AUGUST 1-31 see page 4 for details
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PLAYBOOKfor success
august
EXTRA 31 OFF NEW KITS
AUGUST 1-31
see page 4 for details
AUGUST 2021 PLAYBOOK FOR SUCCESS | 2
Summerrsquos winding down and itrsquos time to indulge in road trips pool days and family adventures BOOK Help Insiders throw a fun girlsrsquo night (plus earn free products) before the school year begins SELL Share the solutions in the Spring Catalog before itrsquos gone for good SPONSOR With two ways to save on Enrollment Kits now is the perfect time to help someone join Thirty-One Check out the Your August Playbook page on TOT and your Marketing pages for assets and tools
PAGE 3 | August At-A-Glance Calendar
PAGE 4 | Sponsor Pink Ticket amp 31 Off Kits
PAGE 5 | New Fall Enrollment Kits
PAGE 6 | Share the Oppertunity
PAGE 7 | Book
PAGE 8 | Sell
PAGE 9 | Conversation Starters for Your Connected Contacts
PAGE 10 | Connected Contacts Tracker
PAGE 11 | Summer Solution Ideas
Page 12 | Lets Party
PAGE 13 | Top 10 Styles
PAGE 14 | Personalization
PAGE 15 | Now What
PAGE 16 | Learn More to Earn More
PAGE 17 | How Wersquore Supporting You
PAGE 18 | Consultant Perks amp Opportunities
PAGE 19 | Goal Setting Worksheet
PAGE 20 | Girls on the Runreg
PAGE 21 | Lead by Example
PAGE 22 | Talking Thirty-Onereg Glossary
SOAK UP EVERY LAST
Tip
For important business-related communication go to TOT gt Notifications gt Announcements
For current shipping and inventory updates go to TOT gt Business Support gt Business Update
second
AUGUST 2021 PLAYBOOK FOR SUCCESS | 3
SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
Thirty-Onersquos 12 core values act as a guide for every decision we make inspiring us to grow and make the greatest impact Find all 12 values on TOT gt Marketing gt Spring Marketing Materialgt Core Values
Seek new opportunities and new ways to expand your mind
VALUE OF THE MONTHcurious
August Insider SpecialSolution Bundles 31 off KitsPink Ticket beginsNew Fall Enrollment KitsNew Jumpstart productsEMAIL Thirty-One Connection
Halloween Collection launches
PINK BUBBLE Weekly Pop In
THE PINK REVEAL First day to order bundles
THE PINK REVEAL Last day to order bundles
EMAIL Thirty-One Connection
THINK THIRTY-ONE OPPORTUNITY EVENT at 8 pm (Zoom)
HOW-TO GUIDE LIVE at 9 pm (TOT)
NOTHING HOLDING US BACK ROADSHOW Columbus OH amp Nashville TN
NOTHING HOLDING US BACK ROADSHOW Dallas TX amp Tampa FL
THINK THIRTY-ONE OPPORTUNITY EVENT at 1130 am (Facebook)
THINK THIRTY-ONE OPPORTUNITY EVENT at 8 pm (Zoom)
HOW-TO GUIDE LIVE at 9 pm (TOT)
LAST DAY for all things August
31 off Kits
Pink Ticket Redemption
Spring Catalog
Month ends for commisions
LEAD WEBINAR at noon (Zoom)
PINK BUBBLEWeekly Pop In
THINK THIRTY-ONE OPPORTUNITY EVENT at 130pm (Instagram)
PINK BUBBLEWeekly Pop In CONNECT TRAINING at 9pm (TOT)
PINK BUBBLEWeekly Pop In CONNECT TRAINING at 9pm (TOT)
IMPACT FOR ALL EVENT at 8 pm
SEPTEMBER LEAD KICKOFF WEBINARat noon (Zoom)
AUGUST AT-A-GLANCE
ROUND UP FOR GIRLS ON THE RUNreg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
reg
All times in Eastern Standard Time unless otherwise noted
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 4
TWO AMAZING WAYS TO SPONSOR
SHARE YOUR PINK TICKETDid you register for IMPACT 2021 Then you have a Pink Ticket to share This ticket lets one person of your choice get 40 off the price of ANY Enrollment Kit when they join Thirty-One from August 1-31
Your unique Pink Ticket code is now visible on your TOT homepage Learn more at TOT gt Marketing gt Pink Ticket
TELL YOUR STORY Using these graphics to share how Thirty-One has impacted your life can help others visualize the possibilities of a Thirty-One business
SHARE THE OPPORTUNITY ldquoHey I wanted to let you know that this month you can start your own fun business with Thirty-One for 40 off I can only offer this special discount to one person and you were the first friend I thought of It would be so much fun having you on my team What do you thinkrdquo
FRESH START FALL mdash EXTRA 31 OFF NEW KITSNew season new routines new biz Fall is the perfect time for a personal reset New Consultants who join Thirty-One this August will get 31 off NEW Fall Kits
Help a few friends start their new biz with extra confidence (yep the new fall products really are that good) and start the new season with some extra cash friends flexibility and fun
SPREAD THE WORD Use these graphics to generate buzz and spread the word Find more at TOT gt Marketing gt Fresh Start Fall
SHARE THE OPPORTUNITY ldquoHey there I wanted to let you know that this month you can start your own fun business with Thirty-One for 31 off Fall is the perfect time for a personal reset and its also a great time to earn a little extra cash for back to school and the holidays Plus youll be able to join with tons of new fall products at a huge discount How does that soundrdquo
PINKPINKticketYoure about to start
something BIG
congratulations
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 5
Basic Bestsellers Kit $59$79 | $264$352 value
Signature Fan Faves Kit $99$129 | $434$572 value
Ultimate goalgetter Kit $179$239 | $766$1008 value
FRESH FALL KITSNew Consultants who join in August can choose from three Enrollment Kits full of brand-new fall products Plus they can pick their prints and personalization so they can wear and share what they LOVE
SELLBOOK SPONSOR
Since the Spring Collection will be available until August 31 New Consultants can use the Spring Catalog graphics and photos on TOT to start sharing their business right away Find these tools at TOT gt Marketing gt Spring Marketing Material
WHO TO CONNECT WITH bull Insiders
bull Customers
bull Party guests
bull Friends
bull Neighbors
bull Co-workers bull Groups you belong to (church PTA book club etc)
bull Relatives
bull Facebook friends
bull Kidsrsquo friendsrsquo moms
bull Places you visit (salon gym etc)
bull Teachers
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 6
OPPORTUNITY CONVERSATION CHEAT SHEET Build your relationship with potential new Consultants and help them make a decision about joining Find it at TOT gt Marketing gt Spring Summer Sponsoring Tools
BUILD THE RELATIONSHIP
Goal Get to know her her family where shersquos from and what she does
How Ask questions and listen ndash this conversation is all about her Let her do most of the talking
cheat sheet
OPPORTUNITY CONVERSATION
HELP HER IMAGINE HER LIFE WITH THIRTY-ONE
Goal
bull Help her picture herself with a Thirty-One business
bull Ask her questions that help her vocalize what she likes about Thirty-One
How
bull Ask what she likes about Thirty-One parties and products
bull Ask what interests her about the business
ANSWER QUESTIONS AND PROVIDE INFORMATION
Goal Address questions or hesitations
How
bull Ask what shersquod like to know more about
bull Keep the focus on her not you
bull Keeping asking What elserdquo
bull Ask about her schedule and whenhow often she wants to party
SEEK COMMITMENT
Goal Answer the question What nowrdquo
How Let her know shersquod be a great fit for Thirty-One and ask if shersquod like to know the next steps
If shes ready to join
bull Schedule a time to chat within 1-2 days about when shersquoll be partying and how to get started using the New
Consultant How-To Guide
bull Explain how to order her kit through your website
If shes hesitant (ldquoI donrsquot knowrdquo response)
bull Let her know itrsquos okay to not know and that all she needs to think about is what other questions she may have
bull Donrsquot pressure her
bull Ask her what she likes about what she has heard so far
bull Schedule a time to follow up with her to answer any other questions
Hold this conversation over the phone on a video call or face to face
Tip Keep this cheat sheet on hand during your opportunity conversations Take a picture or a screenshot
of this page or make a copy of it to tuck into your wallet so that you always have it handy
step
1step
step
step
2
3
4
CONNECTED CONTACTS TRACKER Keep track of leads so yoursquoll always know who to reach out to or follow up with Find the tracker on pg 10 or at TOT gt Marketing gt Spring Marketing Material
MONTHLY CONNECTED CONTACT TRACKER
DATENAME
NOTES
FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct
PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their
lives Yes thatrsquos everyone Say hello ask how they are doing and start a meaningful conversation that can lead to
a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts
yoursquore making Use it daily
SELLBOOK
THINK THIRTY- ONEOPPORTUNITY EVENTS Invite your prospective new team members to learn more about Thirty-One at these quick fun sessions
bull Monday August 2 at 130 pm ET (Instagram) bull Thursday August 12 at 8 pm ET (Zoom) bull Thursday August 19 at 1130 am ET (Facebook) bull Thursday August 26 at 8 pm ET (Zoom) When you invite someone to a Zoom event share the link to register Find links at TOT gt Programs amp Events gt Think Thirty-One Opportunity Event
NOW WHATIf you registered for IMPACT donrsquot lose your Pink Ticket by not using it Who do you know that wonrsquot want to miss out on this incredible opportunity Add them to your list And even after yoursquove shared the Pink Ticket you can help even more people join the fun of Thirty-One with 31 off an Enrollment Kit Who do you know who absolutely loves fall or who would be a blast to have on your team Challenge yourself to hold five opportunity conversations this month Start your list now
SHARE THEOPPORTUNITYUse these tools programs and events to pursue leads and sponsor new team members
EARN WITH AMP JUMPSTART New Consultants can earn up to 5 FREE products plus product credits in their first 90 days Learn more and find shareable graphics at TOT gt Programs amp Events gt All My Perks (AMP) gt AMP Jumpstart
New fall Jumpstart poducts will be available starting August 1
SPONSOR
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 7
SHARE THE SAVINGS ldquoAfter hanging out with the kids all summer you deserve a girlsrsquo night How does fun drinks and shopping sound Your friends can treat themselves to something from our Spring Catalog (which goes away August 31) and you could earn free and half-priced productsrdquo
BOOK YOUR CALENDAR
September Insider Special Insiders with a $500+ party get 60 off the On-the-Go Bundle Find details at TOT gt Marketing gt September gt September Marketing Material
October Insider Special Insiders with a $500+ party get 60 off one item of their choice Find details at TOT gt Marketing gt October gt October Marketing Material
Help Insiders earn products from the Spring Catalog before itrsquos gone for good Now is the perfect time for her to get her friends together for a summer sendoff Thirty-One style
BOOK AUGUST
NOW WHATFall is just around the corner and itrsquos a great time for your past Insiders and current Customers to refresh their look and their homes with fresh new patterns Who do you know that loves fall style Add them to your list Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products Start your list now
SELLBOOK SPONSOR
TOP REASONS TO BE AN INSIDER
1 Earn FREE and half-priced items2 Last chance to access spring exclusives 3 The Insider Special includes NEW fall products4 Relax and have fun with friends
ONLY IN AUGUSTInsiders with a $500+ party August 1-31 get 60 off the Fall is Calling Bundle while supplies last Value $90$120 Your Insider pays $36$48Bundles includes bull Casual Crossbody Tote (Choose from three print options)
bull Where To Wallet in Caramel Distressed Pebble
bull Snap To It Pouch in Caramel Distressed Pebble
bull Free personalization on the Casual Crossbody Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 8
SOLUTION BUNDLES Only in August while supplies last Pair these exclusive Solution Bundles with our 50-off special for the best deal TOT gt Marketing gt Solution Bundles
YOUR SHOPPABLE DIGITAL CATALOG 1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo 3 Click Spring Catalog 4 Copy the URL and paste it in a text message or social post to share with Customers
Shoppers can flip through the pages and click on the picture of a product to shop it
SELLBOOK SPONSOR
NOW WHATDonrsquot let your Customers miss out on their favorite spring products Ask yourself these questions to create a list of people yoursquoll reach out to bull Who wanted to make a purchase from the Spring Catalog but couldnrsquot
bull Who loves the spring products and didnrsquot get every print or missed out on an item in their favorite print
bull Which springsummer Insiders would love to add to their collection
HALLOWEEN COLLECTION Available August 16-October 31 this cute collection includes bestselling and NEW products perfect for spooky season
SHARE THE SAVINGSldquoHey there The last day to shop from our current Catalog is August 31 and Irsquod hate for you to miss out Herersquos a link to browse it There are cute coolers totes for every style and lots of helpful products for back to school What activities are you and your family up to this month Irsquod love to help you find the perfect productsrdquo
SAVE 50 Get 50 off one regular-priced item for every $50$60 spent
Tip Find product videos and photos on TOT gt Marketing gt August Marketing Material
LAST CHANCE Itrsquos the last month of the Spring Catalog Help Customers treat themselves to favorites from this collection before itrsquos gone Find the Catalog at TOT gt Marketing gt Spring Marketing Material
SELL AUGUST
Tip Have you earned PEQA Product Credits Use them to get styles from the Halloween Collection for free or at a discount
Exclusions apply ndash See page 23 for details JULY 2021 PLAYBOOK FOR SUCCESS | 9
When you make a meaningful connection and grow it into a relationship built on trust and authenticity it becomes a natural transition to ask them to be an Insider hear about the Thirty-One opportunity or become a Customer Use the sample transitions below as you book sell and sponsor in August
If she isnrsquot interested in being an Insider but loves
the savings offered on the bundle transition the conversation to the Pink
Ticket
If you didnrsquot attend Impact or already used your Pink Ticket share the 31 off kits offer
instead
If she is interested in being an Insider
Get her booked by offering an in-person or virtual party option Use the Insider Checklist to properly coach her for a
successful party
If she would like to learn more
share more about Thirty-One and get her
enrolled
If she isnt interested in hearing more transition
the conversation to being a Customer
CONVERSATION STARTERSFOR YOUR CONNECTED CONTACTS
SAYldquoHey Shannon I just had to call you when I heard about our new Fall is Calling bundle available to our Insiders this month I know
how much you love fall and you can get this exclusive bundle for 60 off when you have a party with just $500 in sales Letrsquos
get you bookedrdquo
SAYldquoI completely understand Life is so busy right now which is why I love that I can
work my Thirty-One business around my schedule I have a special offer that I can only share with one person to get 40 off
an Enrollment Kit this month This is an incredible deal and by starting your own
side biz you could make extra cash for back to school and the holidays How does that
soundrdquo
SAYldquoMaybe right now isnrsquot a good time and I understand that It has to be right for
you I would still love to keep you as my Customer This is the last month to shop
our Spring Catalog Why donrsquot I send you a link so you can take a look and Irsquoll add you to my VIP page so you donrsquot miss out on all
the new products coming this fallrdquo
START HERE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 10
MONTHLY CONNECTED CONTACTS TRACKER
DATE NAME NOTES FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their lives Yes thatrsquos everyone Say hello ask how theyrsquore doing and start a meaningful conversation that can lead to a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts yoursquore making Use it daily
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 11
SOLUTION IDEAS
SUMMER
Families are squeezing in last-minute trips before school and you can help them be organized and save on travel essentials
TRAVELin styleORGANIZEDadventure FAMILYvacay
Buy
bull City Scene Bag
bull Always On Key Chain Get the Away for the Weekender for 50 off
Buy
bull Hanging Traveler Case
bull Zipper Pouch Get the Away for the Weekender for 50 off
Buy
bull All Packedreg Mini Duffle
bull Glamour Case
bull Hanging Traveler Case Get the Away for the Weekender and the Adjustable Sling Backpack for 50 off
SPEND $50$60 GET ONE REGULAR-PRICED ITEM FOR 50 OFF
Find these graphics and more at TOT gt Marketing gt August Marketing Material
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 12
LETS PARTY
MAKE YOUR VIRTUAL PARTY YOUR OWN Start with the posts in the Virtual Party Playbook then add your own twist
bull Tell short stories
bull Share a tip or ldquohackrdquo
bull Talk about your favorite part of a product
bull Use your own photos Home Office graphics amp photos videos and Facebook LIVE
MUST LOVE FREE STUFF
INSIDER
WANTEDINSIDER
WANTED
VIRTUAL PARTY GRAPHICS amp VIDEOSFind tons of images to use in your virtual parties at TOT gt Marketing
bull Lifestyle images
bull Product images
bull Seasonal graphics
bull Product videos
Find additional graphics for your party on TOT gt Marketing gt Virtual Party
VIRTUAL PARTY PLAYBOOK Pull off a successful party from Insider coaching to the live party to follow-up Find it at TOT gt Marketing gt Virtual Party
VIRTUAL PARTYVIRTUAL PARTY
playbook
VIRTUALParty conveniently online Use our formula for virtual party success
1 Insider + 40 guests invited + 10 guests attend live + 2 bookings + 1 new team member + $500-$1000+PV = Successful virtual party
IN-PERSONTo keep your parties social while staying socially distanced hold them outside in places that start with a ldquoPrdquo
bull Park
bull Patio
bull Porch
bull Playground
bull Pool
bull Parking lot
NOW WHATWho do you know that is ready to get out and about and mingle with their friends again Add them to your list Not ready to do in-person parties yet Think of five people you can ask to help bring a summe party to life without leaving their home Host a virtual party where everyone sits outside Who are the five people you can ask today Start your list now
PARTIES
YOUR SHOPPABLE DIGITAL CATALOG Pin a link to your shoppable Catalog to the top of your party group
1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo
3 Click Spring Catalog
4 Copy and paste the URL in your party group
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 13
TOP 10stylesAUGUST
LITTLE HELPERS
OFFICE REFRESHD | Fold N Filereg
E | Your Wayreg Cube
F
G
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-Alltrade Caddy
Personalize with your childrsquos name
Top off your Large Utility Tote
A
D
C
H
IJ
Makes a great gift bag
B
E
Clear window
Leak Lockreg lining
All packed for gym class
BACK TOSCHOOLF | Thermal Tote
G | Cinch Sac
DINING OUT(SIDE)H | Large Utility Tote
I | Top-A-Totereg
J | Picnic Thermal Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
- Text Field 64
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AUGUST 2021 PLAYBOOK FOR SUCCESS | 2
Summerrsquos winding down and itrsquos time to indulge in road trips pool days and family adventures BOOK Help Insiders throw a fun girlsrsquo night (plus earn free products) before the school year begins SELL Share the solutions in the Spring Catalog before itrsquos gone for good SPONSOR With two ways to save on Enrollment Kits now is the perfect time to help someone join Thirty-One Check out the Your August Playbook page on TOT and your Marketing pages for assets and tools
PAGE 3 | August At-A-Glance Calendar
PAGE 4 | Sponsor Pink Ticket amp 31 Off Kits
PAGE 5 | New Fall Enrollment Kits
PAGE 6 | Share the Oppertunity
PAGE 7 | Book
PAGE 8 | Sell
PAGE 9 | Conversation Starters for Your Connected Contacts
PAGE 10 | Connected Contacts Tracker
PAGE 11 | Summer Solution Ideas
Page 12 | Lets Party
PAGE 13 | Top 10 Styles
PAGE 14 | Personalization
PAGE 15 | Now What
PAGE 16 | Learn More to Earn More
PAGE 17 | How Wersquore Supporting You
PAGE 18 | Consultant Perks amp Opportunities
PAGE 19 | Goal Setting Worksheet
PAGE 20 | Girls on the Runreg
PAGE 21 | Lead by Example
PAGE 22 | Talking Thirty-Onereg Glossary
SOAK UP EVERY LAST
Tip
For important business-related communication go to TOT gt Notifications gt Announcements
For current shipping and inventory updates go to TOT gt Business Support gt Business Update
second
AUGUST 2021 PLAYBOOK FOR SUCCESS | 3
SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
Thirty-Onersquos 12 core values act as a guide for every decision we make inspiring us to grow and make the greatest impact Find all 12 values on TOT gt Marketing gt Spring Marketing Materialgt Core Values
Seek new opportunities and new ways to expand your mind
VALUE OF THE MONTHcurious
August Insider SpecialSolution Bundles 31 off KitsPink Ticket beginsNew Fall Enrollment KitsNew Jumpstart productsEMAIL Thirty-One Connection
Halloween Collection launches
PINK BUBBLE Weekly Pop In
THE PINK REVEAL First day to order bundles
THE PINK REVEAL Last day to order bundles
EMAIL Thirty-One Connection
THINK THIRTY-ONE OPPORTUNITY EVENT at 8 pm (Zoom)
HOW-TO GUIDE LIVE at 9 pm (TOT)
NOTHING HOLDING US BACK ROADSHOW Columbus OH amp Nashville TN
NOTHING HOLDING US BACK ROADSHOW Dallas TX amp Tampa FL
THINK THIRTY-ONE OPPORTUNITY EVENT at 1130 am (Facebook)
THINK THIRTY-ONE OPPORTUNITY EVENT at 8 pm (Zoom)
HOW-TO GUIDE LIVE at 9 pm (TOT)
LAST DAY for all things August
31 off Kits
Pink Ticket Redemption
Spring Catalog
Month ends for commisions
LEAD WEBINAR at noon (Zoom)
PINK BUBBLEWeekly Pop In
THINK THIRTY-ONE OPPORTUNITY EVENT at 130pm (Instagram)
PINK BUBBLEWeekly Pop In CONNECT TRAINING at 9pm (TOT)
PINK BUBBLEWeekly Pop In CONNECT TRAINING at 9pm (TOT)
IMPACT FOR ALL EVENT at 8 pm
SEPTEMBER LEAD KICKOFF WEBINARat noon (Zoom)
AUGUST AT-A-GLANCE
ROUND UP FOR GIRLS ON THE RUNreg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
reg
All times in Eastern Standard Time unless otherwise noted
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 4
TWO AMAZING WAYS TO SPONSOR
SHARE YOUR PINK TICKETDid you register for IMPACT 2021 Then you have a Pink Ticket to share This ticket lets one person of your choice get 40 off the price of ANY Enrollment Kit when they join Thirty-One from August 1-31
Your unique Pink Ticket code is now visible on your TOT homepage Learn more at TOT gt Marketing gt Pink Ticket
TELL YOUR STORY Using these graphics to share how Thirty-One has impacted your life can help others visualize the possibilities of a Thirty-One business
SHARE THE OPPORTUNITY ldquoHey I wanted to let you know that this month you can start your own fun business with Thirty-One for 40 off I can only offer this special discount to one person and you were the first friend I thought of It would be so much fun having you on my team What do you thinkrdquo
FRESH START FALL mdash EXTRA 31 OFF NEW KITSNew season new routines new biz Fall is the perfect time for a personal reset New Consultants who join Thirty-One this August will get 31 off NEW Fall Kits
Help a few friends start their new biz with extra confidence (yep the new fall products really are that good) and start the new season with some extra cash friends flexibility and fun
SPREAD THE WORD Use these graphics to generate buzz and spread the word Find more at TOT gt Marketing gt Fresh Start Fall
SHARE THE OPPORTUNITY ldquoHey there I wanted to let you know that this month you can start your own fun business with Thirty-One for 31 off Fall is the perfect time for a personal reset and its also a great time to earn a little extra cash for back to school and the holidays Plus youll be able to join with tons of new fall products at a huge discount How does that soundrdquo
PINKPINKticketYoure about to start
something BIG
congratulations
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 5
Basic Bestsellers Kit $59$79 | $264$352 value
Signature Fan Faves Kit $99$129 | $434$572 value
Ultimate goalgetter Kit $179$239 | $766$1008 value
FRESH FALL KITSNew Consultants who join in August can choose from three Enrollment Kits full of brand-new fall products Plus they can pick their prints and personalization so they can wear and share what they LOVE
SELLBOOK SPONSOR
Since the Spring Collection will be available until August 31 New Consultants can use the Spring Catalog graphics and photos on TOT to start sharing their business right away Find these tools at TOT gt Marketing gt Spring Marketing Material
WHO TO CONNECT WITH bull Insiders
bull Customers
bull Party guests
bull Friends
bull Neighbors
bull Co-workers bull Groups you belong to (church PTA book club etc)
bull Relatives
bull Facebook friends
bull Kidsrsquo friendsrsquo moms
bull Places you visit (salon gym etc)
bull Teachers
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 6
OPPORTUNITY CONVERSATION CHEAT SHEET Build your relationship with potential new Consultants and help them make a decision about joining Find it at TOT gt Marketing gt Spring Summer Sponsoring Tools
BUILD THE RELATIONSHIP
Goal Get to know her her family where shersquos from and what she does
How Ask questions and listen ndash this conversation is all about her Let her do most of the talking
cheat sheet
OPPORTUNITY CONVERSATION
HELP HER IMAGINE HER LIFE WITH THIRTY-ONE
Goal
bull Help her picture herself with a Thirty-One business
bull Ask her questions that help her vocalize what she likes about Thirty-One
How
bull Ask what she likes about Thirty-One parties and products
bull Ask what interests her about the business
ANSWER QUESTIONS AND PROVIDE INFORMATION
Goal Address questions or hesitations
How
bull Ask what shersquod like to know more about
bull Keep the focus on her not you
bull Keeping asking What elserdquo
bull Ask about her schedule and whenhow often she wants to party
SEEK COMMITMENT
Goal Answer the question What nowrdquo
How Let her know shersquod be a great fit for Thirty-One and ask if shersquod like to know the next steps
If shes ready to join
bull Schedule a time to chat within 1-2 days about when shersquoll be partying and how to get started using the New
Consultant How-To Guide
bull Explain how to order her kit through your website
If shes hesitant (ldquoI donrsquot knowrdquo response)
bull Let her know itrsquos okay to not know and that all she needs to think about is what other questions she may have
bull Donrsquot pressure her
bull Ask her what she likes about what she has heard so far
bull Schedule a time to follow up with her to answer any other questions
Hold this conversation over the phone on a video call or face to face
Tip Keep this cheat sheet on hand during your opportunity conversations Take a picture or a screenshot
of this page or make a copy of it to tuck into your wallet so that you always have it handy
step
1step
step
step
2
3
4
CONNECTED CONTACTS TRACKER Keep track of leads so yoursquoll always know who to reach out to or follow up with Find the tracker on pg 10 or at TOT gt Marketing gt Spring Marketing Material
MONTHLY CONNECTED CONTACT TRACKER
DATENAME
NOTES
FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct
PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their
lives Yes thatrsquos everyone Say hello ask how they are doing and start a meaningful conversation that can lead to
a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts
yoursquore making Use it daily
SELLBOOK
THINK THIRTY- ONEOPPORTUNITY EVENTS Invite your prospective new team members to learn more about Thirty-One at these quick fun sessions
bull Monday August 2 at 130 pm ET (Instagram) bull Thursday August 12 at 8 pm ET (Zoom) bull Thursday August 19 at 1130 am ET (Facebook) bull Thursday August 26 at 8 pm ET (Zoom) When you invite someone to a Zoom event share the link to register Find links at TOT gt Programs amp Events gt Think Thirty-One Opportunity Event
NOW WHATIf you registered for IMPACT donrsquot lose your Pink Ticket by not using it Who do you know that wonrsquot want to miss out on this incredible opportunity Add them to your list And even after yoursquove shared the Pink Ticket you can help even more people join the fun of Thirty-One with 31 off an Enrollment Kit Who do you know who absolutely loves fall or who would be a blast to have on your team Challenge yourself to hold five opportunity conversations this month Start your list now
SHARE THEOPPORTUNITYUse these tools programs and events to pursue leads and sponsor new team members
EARN WITH AMP JUMPSTART New Consultants can earn up to 5 FREE products plus product credits in their first 90 days Learn more and find shareable graphics at TOT gt Programs amp Events gt All My Perks (AMP) gt AMP Jumpstart
New fall Jumpstart poducts will be available starting August 1
SPONSOR
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 7
SHARE THE SAVINGS ldquoAfter hanging out with the kids all summer you deserve a girlsrsquo night How does fun drinks and shopping sound Your friends can treat themselves to something from our Spring Catalog (which goes away August 31) and you could earn free and half-priced productsrdquo
BOOK YOUR CALENDAR
September Insider Special Insiders with a $500+ party get 60 off the On-the-Go Bundle Find details at TOT gt Marketing gt September gt September Marketing Material
October Insider Special Insiders with a $500+ party get 60 off one item of their choice Find details at TOT gt Marketing gt October gt October Marketing Material
Help Insiders earn products from the Spring Catalog before itrsquos gone for good Now is the perfect time for her to get her friends together for a summer sendoff Thirty-One style
BOOK AUGUST
NOW WHATFall is just around the corner and itrsquos a great time for your past Insiders and current Customers to refresh their look and their homes with fresh new patterns Who do you know that loves fall style Add them to your list Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products Start your list now
SELLBOOK SPONSOR
TOP REASONS TO BE AN INSIDER
1 Earn FREE and half-priced items2 Last chance to access spring exclusives 3 The Insider Special includes NEW fall products4 Relax and have fun with friends
ONLY IN AUGUSTInsiders with a $500+ party August 1-31 get 60 off the Fall is Calling Bundle while supplies last Value $90$120 Your Insider pays $36$48Bundles includes bull Casual Crossbody Tote (Choose from three print options)
bull Where To Wallet in Caramel Distressed Pebble
bull Snap To It Pouch in Caramel Distressed Pebble
bull Free personalization on the Casual Crossbody Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 8
SOLUTION BUNDLES Only in August while supplies last Pair these exclusive Solution Bundles with our 50-off special for the best deal TOT gt Marketing gt Solution Bundles
YOUR SHOPPABLE DIGITAL CATALOG 1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo 3 Click Spring Catalog 4 Copy the URL and paste it in a text message or social post to share with Customers
Shoppers can flip through the pages and click on the picture of a product to shop it
SELLBOOK SPONSOR
NOW WHATDonrsquot let your Customers miss out on their favorite spring products Ask yourself these questions to create a list of people yoursquoll reach out to bull Who wanted to make a purchase from the Spring Catalog but couldnrsquot
bull Who loves the spring products and didnrsquot get every print or missed out on an item in their favorite print
bull Which springsummer Insiders would love to add to their collection
HALLOWEEN COLLECTION Available August 16-October 31 this cute collection includes bestselling and NEW products perfect for spooky season
SHARE THE SAVINGSldquoHey there The last day to shop from our current Catalog is August 31 and Irsquod hate for you to miss out Herersquos a link to browse it There are cute coolers totes for every style and lots of helpful products for back to school What activities are you and your family up to this month Irsquod love to help you find the perfect productsrdquo
SAVE 50 Get 50 off one regular-priced item for every $50$60 spent
Tip Find product videos and photos on TOT gt Marketing gt August Marketing Material
LAST CHANCE Itrsquos the last month of the Spring Catalog Help Customers treat themselves to favorites from this collection before itrsquos gone Find the Catalog at TOT gt Marketing gt Spring Marketing Material
SELL AUGUST
Tip Have you earned PEQA Product Credits Use them to get styles from the Halloween Collection for free or at a discount
Exclusions apply ndash See page 23 for details JULY 2021 PLAYBOOK FOR SUCCESS | 9
When you make a meaningful connection and grow it into a relationship built on trust and authenticity it becomes a natural transition to ask them to be an Insider hear about the Thirty-One opportunity or become a Customer Use the sample transitions below as you book sell and sponsor in August
If she isnrsquot interested in being an Insider but loves
the savings offered on the bundle transition the conversation to the Pink
Ticket
If you didnrsquot attend Impact or already used your Pink Ticket share the 31 off kits offer
instead
If she is interested in being an Insider
Get her booked by offering an in-person or virtual party option Use the Insider Checklist to properly coach her for a
successful party
If she would like to learn more
share more about Thirty-One and get her
enrolled
If she isnt interested in hearing more transition
the conversation to being a Customer
CONVERSATION STARTERSFOR YOUR CONNECTED CONTACTS
SAYldquoHey Shannon I just had to call you when I heard about our new Fall is Calling bundle available to our Insiders this month I know
how much you love fall and you can get this exclusive bundle for 60 off when you have a party with just $500 in sales Letrsquos
get you bookedrdquo
SAYldquoI completely understand Life is so busy right now which is why I love that I can
work my Thirty-One business around my schedule I have a special offer that I can only share with one person to get 40 off
an Enrollment Kit this month This is an incredible deal and by starting your own
side biz you could make extra cash for back to school and the holidays How does that
soundrdquo
SAYldquoMaybe right now isnrsquot a good time and I understand that It has to be right for
you I would still love to keep you as my Customer This is the last month to shop
our Spring Catalog Why donrsquot I send you a link so you can take a look and Irsquoll add you to my VIP page so you donrsquot miss out on all
the new products coming this fallrdquo
START HERE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 10
MONTHLY CONNECTED CONTACTS TRACKER
DATE NAME NOTES FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their lives Yes thatrsquos everyone Say hello ask how theyrsquore doing and start a meaningful conversation that can lead to a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts yoursquore making Use it daily
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 11
SOLUTION IDEAS
SUMMER
Families are squeezing in last-minute trips before school and you can help them be organized and save on travel essentials
TRAVELin styleORGANIZEDadventure FAMILYvacay
Buy
bull City Scene Bag
bull Always On Key Chain Get the Away for the Weekender for 50 off
Buy
bull Hanging Traveler Case
bull Zipper Pouch Get the Away for the Weekender for 50 off
Buy
bull All Packedreg Mini Duffle
bull Glamour Case
bull Hanging Traveler Case Get the Away for the Weekender and the Adjustable Sling Backpack for 50 off
SPEND $50$60 GET ONE REGULAR-PRICED ITEM FOR 50 OFF
Find these graphics and more at TOT gt Marketing gt August Marketing Material
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 12
LETS PARTY
MAKE YOUR VIRTUAL PARTY YOUR OWN Start with the posts in the Virtual Party Playbook then add your own twist
bull Tell short stories
bull Share a tip or ldquohackrdquo
bull Talk about your favorite part of a product
bull Use your own photos Home Office graphics amp photos videos and Facebook LIVE
MUST LOVE FREE STUFF
INSIDER
WANTEDINSIDER
WANTED
VIRTUAL PARTY GRAPHICS amp VIDEOSFind tons of images to use in your virtual parties at TOT gt Marketing
bull Lifestyle images
bull Product images
bull Seasonal graphics
bull Product videos
Find additional graphics for your party on TOT gt Marketing gt Virtual Party
VIRTUAL PARTY PLAYBOOK Pull off a successful party from Insider coaching to the live party to follow-up Find it at TOT gt Marketing gt Virtual Party
VIRTUAL PARTYVIRTUAL PARTY
playbook
VIRTUALParty conveniently online Use our formula for virtual party success
1 Insider + 40 guests invited + 10 guests attend live + 2 bookings + 1 new team member + $500-$1000+PV = Successful virtual party
IN-PERSONTo keep your parties social while staying socially distanced hold them outside in places that start with a ldquoPrdquo
bull Park
bull Patio
bull Porch
bull Playground
bull Pool
bull Parking lot
NOW WHATWho do you know that is ready to get out and about and mingle with their friends again Add them to your list Not ready to do in-person parties yet Think of five people you can ask to help bring a summe party to life without leaving their home Host a virtual party where everyone sits outside Who are the five people you can ask today Start your list now
PARTIES
YOUR SHOPPABLE DIGITAL CATALOG Pin a link to your shoppable Catalog to the top of your party group
1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo
3 Click Spring Catalog
4 Copy and paste the URL in your party group
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 13
TOP 10stylesAUGUST
LITTLE HELPERS
OFFICE REFRESHD | Fold N Filereg
E | Your Wayreg Cube
F
G
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-Alltrade Caddy
Personalize with your childrsquos name
Top off your Large Utility Tote
A
D
C
H
IJ
Makes a great gift bag
B
E
Clear window
Leak Lockreg lining
All packed for gym class
BACK TOSCHOOLF | Thermal Tote
G | Cinch Sac
DINING OUT(SIDE)H | Large Utility Tote
I | Top-A-Totereg
J | Picnic Thermal Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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AUGUST 2021 PLAYBOOK FOR SUCCESS | 3
SUN MON TUE WED THU FRI SAT
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
Thirty-Onersquos 12 core values act as a guide for every decision we make inspiring us to grow and make the greatest impact Find all 12 values on TOT gt Marketing gt Spring Marketing Materialgt Core Values
Seek new opportunities and new ways to expand your mind
VALUE OF THE MONTHcurious
August Insider SpecialSolution Bundles 31 off KitsPink Ticket beginsNew Fall Enrollment KitsNew Jumpstart productsEMAIL Thirty-One Connection
Halloween Collection launches
PINK BUBBLE Weekly Pop In
THE PINK REVEAL First day to order bundles
THE PINK REVEAL Last day to order bundles
EMAIL Thirty-One Connection
THINK THIRTY-ONE OPPORTUNITY EVENT at 8 pm (Zoom)
HOW-TO GUIDE LIVE at 9 pm (TOT)
NOTHING HOLDING US BACK ROADSHOW Columbus OH amp Nashville TN
NOTHING HOLDING US BACK ROADSHOW Dallas TX amp Tampa FL
THINK THIRTY-ONE OPPORTUNITY EVENT at 1130 am (Facebook)
THINK THIRTY-ONE OPPORTUNITY EVENT at 8 pm (Zoom)
HOW-TO GUIDE LIVE at 9 pm (TOT)
LAST DAY for all things August
31 off Kits
Pink Ticket Redemption
Spring Catalog
Month ends for commisions
LEAD WEBINAR at noon (Zoom)
PINK BUBBLEWeekly Pop In
THINK THIRTY-ONE OPPORTUNITY EVENT at 130pm (Instagram)
PINK BUBBLEWeekly Pop In CONNECT TRAINING at 9pm (TOT)
PINK BUBBLEWeekly Pop In CONNECT TRAINING at 9pm (TOT)
IMPACT FOR ALL EVENT at 8 pm
SEPTEMBER LEAD KICKOFF WEBINARat noon (Zoom)
AUGUST AT-A-GLANCE
ROUND UP FOR GIRLS ON THE RUNreg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
reg
All times in Eastern Standard Time unless otherwise noted
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 4
TWO AMAZING WAYS TO SPONSOR
SHARE YOUR PINK TICKETDid you register for IMPACT 2021 Then you have a Pink Ticket to share This ticket lets one person of your choice get 40 off the price of ANY Enrollment Kit when they join Thirty-One from August 1-31
Your unique Pink Ticket code is now visible on your TOT homepage Learn more at TOT gt Marketing gt Pink Ticket
TELL YOUR STORY Using these graphics to share how Thirty-One has impacted your life can help others visualize the possibilities of a Thirty-One business
SHARE THE OPPORTUNITY ldquoHey I wanted to let you know that this month you can start your own fun business with Thirty-One for 40 off I can only offer this special discount to one person and you were the first friend I thought of It would be so much fun having you on my team What do you thinkrdquo
FRESH START FALL mdash EXTRA 31 OFF NEW KITSNew season new routines new biz Fall is the perfect time for a personal reset New Consultants who join Thirty-One this August will get 31 off NEW Fall Kits
Help a few friends start their new biz with extra confidence (yep the new fall products really are that good) and start the new season with some extra cash friends flexibility and fun
SPREAD THE WORD Use these graphics to generate buzz and spread the word Find more at TOT gt Marketing gt Fresh Start Fall
SHARE THE OPPORTUNITY ldquoHey there I wanted to let you know that this month you can start your own fun business with Thirty-One for 31 off Fall is the perfect time for a personal reset and its also a great time to earn a little extra cash for back to school and the holidays Plus youll be able to join with tons of new fall products at a huge discount How does that soundrdquo
PINKPINKticketYoure about to start
something BIG
congratulations
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 5
Basic Bestsellers Kit $59$79 | $264$352 value
Signature Fan Faves Kit $99$129 | $434$572 value
Ultimate goalgetter Kit $179$239 | $766$1008 value
FRESH FALL KITSNew Consultants who join in August can choose from three Enrollment Kits full of brand-new fall products Plus they can pick their prints and personalization so they can wear and share what they LOVE
SELLBOOK SPONSOR
Since the Spring Collection will be available until August 31 New Consultants can use the Spring Catalog graphics and photos on TOT to start sharing their business right away Find these tools at TOT gt Marketing gt Spring Marketing Material
WHO TO CONNECT WITH bull Insiders
bull Customers
bull Party guests
bull Friends
bull Neighbors
bull Co-workers bull Groups you belong to (church PTA book club etc)
bull Relatives
bull Facebook friends
bull Kidsrsquo friendsrsquo moms
bull Places you visit (salon gym etc)
bull Teachers
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 6
OPPORTUNITY CONVERSATION CHEAT SHEET Build your relationship with potential new Consultants and help them make a decision about joining Find it at TOT gt Marketing gt Spring Summer Sponsoring Tools
BUILD THE RELATIONSHIP
Goal Get to know her her family where shersquos from and what she does
How Ask questions and listen ndash this conversation is all about her Let her do most of the talking
cheat sheet
OPPORTUNITY CONVERSATION
HELP HER IMAGINE HER LIFE WITH THIRTY-ONE
Goal
bull Help her picture herself with a Thirty-One business
bull Ask her questions that help her vocalize what she likes about Thirty-One
How
bull Ask what she likes about Thirty-One parties and products
bull Ask what interests her about the business
ANSWER QUESTIONS AND PROVIDE INFORMATION
Goal Address questions or hesitations
How
bull Ask what shersquod like to know more about
bull Keep the focus on her not you
bull Keeping asking What elserdquo
bull Ask about her schedule and whenhow often she wants to party
SEEK COMMITMENT
Goal Answer the question What nowrdquo
How Let her know shersquod be a great fit for Thirty-One and ask if shersquod like to know the next steps
If shes ready to join
bull Schedule a time to chat within 1-2 days about when shersquoll be partying and how to get started using the New
Consultant How-To Guide
bull Explain how to order her kit through your website
If shes hesitant (ldquoI donrsquot knowrdquo response)
bull Let her know itrsquos okay to not know and that all she needs to think about is what other questions she may have
bull Donrsquot pressure her
bull Ask her what she likes about what she has heard so far
bull Schedule a time to follow up with her to answer any other questions
Hold this conversation over the phone on a video call or face to face
Tip Keep this cheat sheet on hand during your opportunity conversations Take a picture or a screenshot
of this page or make a copy of it to tuck into your wallet so that you always have it handy
step
1step
step
step
2
3
4
CONNECTED CONTACTS TRACKER Keep track of leads so yoursquoll always know who to reach out to or follow up with Find the tracker on pg 10 or at TOT gt Marketing gt Spring Marketing Material
MONTHLY CONNECTED CONTACT TRACKER
DATENAME
NOTES
FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct
PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their
lives Yes thatrsquos everyone Say hello ask how they are doing and start a meaningful conversation that can lead to
a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts
yoursquore making Use it daily
SELLBOOK
THINK THIRTY- ONEOPPORTUNITY EVENTS Invite your prospective new team members to learn more about Thirty-One at these quick fun sessions
bull Monday August 2 at 130 pm ET (Instagram) bull Thursday August 12 at 8 pm ET (Zoom) bull Thursday August 19 at 1130 am ET (Facebook) bull Thursday August 26 at 8 pm ET (Zoom) When you invite someone to a Zoom event share the link to register Find links at TOT gt Programs amp Events gt Think Thirty-One Opportunity Event
NOW WHATIf you registered for IMPACT donrsquot lose your Pink Ticket by not using it Who do you know that wonrsquot want to miss out on this incredible opportunity Add them to your list And even after yoursquove shared the Pink Ticket you can help even more people join the fun of Thirty-One with 31 off an Enrollment Kit Who do you know who absolutely loves fall or who would be a blast to have on your team Challenge yourself to hold five opportunity conversations this month Start your list now
SHARE THEOPPORTUNITYUse these tools programs and events to pursue leads and sponsor new team members
EARN WITH AMP JUMPSTART New Consultants can earn up to 5 FREE products plus product credits in their first 90 days Learn more and find shareable graphics at TOT gt Programs amp Events gt All My Perks (AMP) gt AMP Jumpstart
New fall Jumpstart poducts will be available starting August 1
SPONSOR
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 7
SHARE THE SAVINGS ldquoAfter hanging out with the kids all summer you deserve a girlsrsquo night How does fun drinks and shopping sound Your friends can treat themselves to something from our Spring Catalog (which goes away August 31) and you could earn free and half-priced productsrdquo
BOOK YOUR CALENDAR
September Insider Special Insiders with a $500+ party get 60 off the On-the-Go Bundle Find details at TOT gt Marketing gt September gt September Marketing Material
October Insider Special Insiders with a $500+ party get 60 off one item of their choice Find details at TOT gt Marketing gt October gt October Marketing Material
Help Insiders earn products from the Spring Catalog before itrsquos gone for good Now is the perfect time for her to get her friends together for a summer sendoff Thirty-One style
BOOK AUGUST
NOW WHATFall is just around the corner and itrsquos a great time for your past Insiders and current Customers to refresh their look and their homes with fresh new patterns Who do you know that loves fall style Add them to your list Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products Start your list now
SELLBOOK SPONSOR
TOP REASONS TO BE AN INSIDER
1 Earn FREE and half-priced items2 Last chance to access spring exclusives 3 The Insider Special includes NEW fall products4 Relax and have fun with friends
ONLY IN AUGUSTInsiders with a $500+ party August 1-31 get 60 off the Fall is Calling Bundle while supplies last Value $90$120 Your Insider pays $36$48Bundles includes bull Casual Crossbody Tote (Choose from three print options)
bull Where To Wallet in Caramel Distressed Pebble
bull Snap To It Pouch in Caramel Distressed Pebble
bull Free personalization on the Casual Crossbody Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 8
SOLUTION BUNDLES Only in August while supplies last Pair these exclusive Solution Bundles with our 50-off special for the best deal TOT gt Marketing gt Solution Bundles
YOUR SHOPPABLE DIGITAL CATALOG 1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo 3 Click Spring Catalog 4 Copy the URL and paste it in a text message or social post to share with Customers
Shoppers can flip through the pages and click on the picture of a product to shop it
SELLBOOK SPONSOR
NOW WHATDonrsquot let your Customers miss out on their favorite spring products Ask yourself these questions to create a list of people yoursquoll reach out to bull Who wanted to make a purchase from the Spring Catalog but couldnrsquot
bull Who loves the spring products and didnrsquot get every print or missed out on an item in their favorite print
bull Which springsummer Insiders would love to add to their collection
HALLOWEEN COLLECTION Available August 16-October 31 this cute collection includes bestselling and NEW products perfect for spooky season
SHARE THE SAVINGSldquoHey there The last day to shop from our current Catalog is August 31 and Irsquod hate for you to miss out Herersquos a link to browse it There are cute coolers totes for every style and lots of helpful products for back to school What activities are you and your family up to this month Irsquod love to help you find the perfect productsrdquo
SAVE 50 Get 50 off one regular-priced item for every $50$60 spent
Tip Find product videos and photos on TOT gt Marketing gt August Marketing Material
LAST CHANCE Itrsquos the last month of the Spring Catalog Help Customers treat themselves to favorites from this collection before itrsquos gone Find the Catalog at TOT gt Marketing gt Spring Marketing Material
SELL AUGUST
Tip Have you earned PEQA Product Credits Use them to get styles from the Halloween Collection for free or at a discount
Exclusions apply ndash See page 23 for details JULY 2021 PLAYBOOK FOR SUCCESS | 9
When you make a meaningful connection and grow it into a relationship built on trust and authenticity it becomes a natural transition to ask them to be an Insider hear about the Thirty-One opportunity or become a Customer Use the sample transitions below as you book sell and sponsor in August
If she isnrsquot interested in being an Insider but loves
the savings offered on the bundle transition the conversation to the Pink
Ticket
If you didnrsquot attend Impact or already used your Pink Ticket share the 31 off kits offer
instead
If she is interested in being an Insider
Get her booked by offering an in-person or virtual party option Use the Insider Checklist to properly coach her for a
successful party
If she would like to learn more
share more about Thirty-One and get her
enrolled
If she isnt interested in hearing more transition
the conversation to being a Customer
CONVERSATION STARTERSFOR YOUR CONNECTED CONTACTS
SAYldquoHey Shannon I just had to call you when I heard about our new Fall is Calling bundle available to our Insiders this month I know
how much you love fall and you can get this exclusive bundle for 60 off when you have a party with just $500 in sales Letrsquos
get you bookedrdquo
SAYldquoI completely understand Life is so busy right now which is why I love that I can
work my Thirty-One business around my schedule I have a special offer that I can only share with one person to get 40 off
an Enrollment Kit this month This is an incredible deal and by starting your own
side biz you could make extra cash for back to school and the holidays How does that
soundrdquo
SAYldquoMaybe right now isnrsquot a good time and I understand that It has to be right for
you I would still love to keep you as my Customer This is the last month to shop
our Spring Catalog Why donrsquot I send you a link so you can take a look and Irsquoll add you to my VIP page so you donrsquot miss out on all
the new products coming this fallrdquo
START HERE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 10
MONTHLY CONNECTED CONTACTS TRACKER
DATE NAME NOTES FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their lives Yes thatrsquos everyone Say hello ask how theyrsquore doing and start a meaningful conversation that can lead to a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts yoursquore making Use it daily
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 11
SOLUTION IDEAS
SUMMER
Families are squeezing in last-minute trips before school and you can help them be organized and save on travel essentials
TRAVELin styleORGANIZEDadventure FAMILYvacay
Buy
bull City Scene Bag
bull Always On Key Chain Get the Away for the Weekender for 50 off
Buy
bull Hanging Traveler Case
bull Zipper Pouch Get the Away for the Weekender for 50 off
Buy
bull All Packedreg Mini Duffle
bull Glamour Case
bull Hanging Traveler Case Get the Away for the Weekender and the Adjustable Sling Backpack for 50 off
SPEND $50$60 GET ONE REGULAR-PRICED ITEM FOR 50 OFF
Find these graphics and more at TOT gt Marketing gt August Marketing Material
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 12
LETS PARTY
MAKE YOUR VIRTUAL PARTY YOUR OWN Start with the posts in the Virtual Party Playbook then add your own twist
bull Tell short stories
bull Share a tip or ldquohackrdquo
bull Talk about your favorite part of a product
bull Use your own photos Home Office graphics amp photos videos and Facebook LIVE
MUST LOVE FREE STUFF
INSIDER
WANTEDINSIDER
WANTED
VIRTUAL PARTY GRAPHICS amp VIDEOSFind tons of images to use in your virtual parties at TOT gt Marketing
bull Lifestyle images
bull Product images
bull Seasonal graphics
bull Product videos
Find additional graphics for your party on TOT gt Marketing gt Virtual Party
VIRTUAL PARTY PLAYBOOK Pull off a successful party from Insider coaching to the live party to follow-up Find it at TOT gt Marketing gt Virtual Party
VIRTUAL PARTYVIRTUAL PARTY
playbook
VIRTUALParty conveniently online Use our formula for virtual party success
1 Insider + 40 guests invited + 10 guests attend live + 2 bookings + 1 new team member + $500-$1000+PV = Successful virtual party
IN-PERSONTo keep your parties social while staying socially distanced hold them outside in places that start with a ldquoPrdquo
bull Park
bull Patio
bull Porch
bull Playground
bull Pool
bull Parking lot
NOW WHATWho do you know that is ready to get out and about and mingle with their friends again Add them to your list Not ready to do in-person parties yet Think of five people you can ask to help bring a summe party to life without leaving their home Host a virtual party where everyone sits outside Who are the five people you can ask today Start your list now
PARTIES
YOUR SHOPPABLE DIGITAL CATALOG Pin a link to your shoppable Catalog to the top of your party group
1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo
3 Click Spring Catalog
4 Copy and paste the URL in your party group
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 13
TOP 10stylesAUGUST
LITTLE HELPERS
OFFICE REFRESHD | Fold N Filereg
E | Your Wayreg Cube
F
G
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-Alltrade Caddy
Personalize with your childrsquos name
Top off your Large Utility Tote
A
D
C
H
IJ
Makes a great gift bag
B
E
Clear window
Leak Lockreg lining
All packed for gym class
BACK TOSCHOOLF | Thermal Tote
G | Cinch Sac
DINING OUT(SIDE)H | Large Utility Tote
I | Top-A-Totereg
J | Picnic Thermal Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 4
TWO AMAZING WAYS TO SPONSOR
SHARE YOUR PINK TICKETDid you register for IMPACT 2021 Then you have a Pink Ticket to share This ticket lets one person of your choice get 40 off the price of ANY Enrollment Kit when they join Thirty-One from August 1-31
Your unique Pink Ticket code is now visible on your TOT homepage Learn more at TOT gt Marketing gt Pink Ticket
TELL YOUR STORY Using these graphics to share how Thirty-One has impacted your life can help others visualize the possibilities of a Thirty-One business
SHARE THE OPPORTUNITY ldquoHey I wanted to let you know that this month you can start your own fun business with Thirty-One for 40 off I can only offer this special discount to one person and you were the first friend I thought of It would be so much fun having you on my team What do you thinkrdquo
FRESH START FALL mdash EXTRA 31 OFF NEW KITSNew season new routines new biz Fall is the perfect time for a personal reset New Consultants who join Thirty-One this August will get 31 off NEW Fall Kits
Help a few friends start their new biz with extra confidence (yep the new fall products really are that good) and start the new season with some extra cash friends flexibility and fun
SPREAD THE WORD Use these graphics to generate buzz and spread the word Find more at TOT gt Marketing gt Fresh Start Fall
SHARE THE OPPORTUNITY ldquoHey there I wanted to let you know that this month you can start your own fun business with Thirty-One for 31 off Fall is the perfect time for a personal reset and its also a great time to earn a little extra cash for back to school and the holidays Plus youll be able to join with tons of new fall products at a huge discount How does that soundrdquo
PINKPINKticketYoure about to start
something BIG
congratulations
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 5
Basic Bestsellers Kit $59$79 | $264$352 value
Signature Fan Faves Kit $99$129 | $434$572 value
Ultimate goalgetter Kit $179$239 | $766$1008 value
FRESH FALL KITSNew Consultants who join in August can choose from three Enrollment Kits full of brand-new fall products Plus they can pick their prints and personalization so they can wear and share what they LOVE
SELLBOOK SPONSOR
Since the Spring Collection will be available until August 31 New Consultants can use the Spring Catalog graphics and photos on TOT to start sharing their business right away Find these tools at TOT gt Marketing gt Spring Marketing Material
WHO TO CONNECT WITH bull Insiders
bull Customers
bull Party guests
bull Friends
bull Neighbors
bull Co-workers bull Groups you belong to (church PTA book club etc)
bull Relatives
bull Facebook friends
bull Kidsrsquo friendsrsquo moms
bull Places you visit (salon gym etc)
bull Teachers
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 6
OPPORTUNITY CONVERSATION CHEAT SHEET Build your relationship with potential new Consultants and help them make a decision about joining Find it at TOT gt Marketing gt Spring Summer Sponsoring Tools
BUILD THE RELATIONSHIP
Goal Get to know her her family where shersquos from and what she does
How Ask questions and listen ndash this conversation is all about her Let her do most of the talking
cheat sheet
OPPORTUNITY CONVERSATION
HELP HER IMAGINE HER LIFE WITH THIRTY-ONE
Goal
bull Help her picture herself with a Thirty-One business
bull Ask her questions that help her vocalize what she likes about Thirty-One
How
bull Ask what she likes about Thirty-One parties and products
bull Ask what interests her about the business
ANSWER QUESTIONS AND PROVIDE INFORMATION
Goal Address questions or hesitations
How
bull Ask what shersquod like to know more about
bull Keep the focus on her not you
bull Keeping asking What elserdquo
bull Ask about her schedule and whenhow often she wants to party
SEEK COMMITMENT
Goal Answer the question What nowrdquo
How Let her know shersquod be a great fit for Thirty-One and ask if shersquod like to know the next steps
If shes ready to join
bull Schedule a time to chat within 1-2 days about when shersquoll be partying and how to get started using the New
Consultant How-To Guide
bull Explain how to order her kit through your website
If shes hesitant (ldquoI donrsquot knowrdquo response)
bull Let her know itrsquos okay to not know and that all she needs to think about is what other questions she may have
bull Donrsquot pressure her
bull Ask her what she likes about what she has heard so far
bull Schedule a time to follow up with her to answer any other questions
Hold this conversation over the phone on a video call or face to face
Tip Keep this cheat sheet on hand during your opportunity conversations Take a picture or a screenshot
of this page or make a copy of it to tuck into your wallet so that you always have it handy
step
1step
step
step
2
3
4
CONNECTED CONTACTS TRACKER Keep track of leads so yoursquoll always know who to reach out to or follow up with Find the tracker on pg 10 or at TOT gt Marketing gt Spring Marketing Material
MONTHLY CONNECTED CONTACT TRACKER
DATENAME
NOTES
FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct
PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their
lives Yes thatrsquos everyone Say hello ask how they are doing and start a meaningful conversation that can lead to
a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts
yoursquore making Use it daily
SELLBOOK
THINK THIRTY- ONEOPPORTUNITY EVENTS Invite your prospective new team members to learn more about Thirty-One at these quick fun sessions
bull Monday August 2 at 130 pm ET (Instagram) bull Thursday August 12 at 8 pm ET (Zoom) bull Thursday August 19 at 1130 am ET (Facebook) bull Thursday August 26 at 8 pm ET (Zoom) When you invite someone to a Zoom event share the link to register Find links at TOT gt Programs amp Events gt Think Thirty-One Opportunity Event
NOW WHATIf you registered for IMPACT donrsquot lose your Pink Ticket by not using it Who do you know that wonrsquot want to miss out on this incredible opportunity Add them to your list And even after yoursquove shared the Pink Ticket you can help even more people join the fun of Thirty-One with 31 off an Enrollment Kit Who do you know who absolutely loves fall or who would be a blast to have on your team Challenge yourself to hold five opportunity conversations this month Start your list now
SHARE THEOPPORTUNITYUse these tools programs and events to pursue leads and sponsor new team members
EARN WITH AMP JUMPSTART New Consultants can earn up to 5 FREE products plus product credits in their first 90 days Learn more and find shareable graphics at TOT gt Programs amp Events gt All My Perks (AMP) gt AMP Jumpstart
New fall Jumpstart poducts will be available starting August 1
SPONSOR
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 7
SHARE THE SAVINGS ldquoAfter hanging out with the kids all summer you deserve a girlsrsquo night How does fun drinks and shopping sound Your friends can treat themselves to something from our Spring Catalog (which goes away August 31) and you could earn free and half-priced productsrdquo
BOOK YOUR CALENDAR
September Insider Special Insiders with a $500+ party get 60 off the On-the-Go Bundle Find details at TOT gt Marketing gt September gt September Marketing Material
October Insider Special Insiders with a $500+ party get 60 off one item of their choice Find details at TOT gt Marketing gt October gt October Marketing Material
Help Insiders earn products from the Spring Catalog before itrsquos gone for good Now is the perfect time for her to get her friends together for a summer sendoff Thirty-One style
BOOK AUGUST
NOW WHATFall is just around the corner and itrsquos a great time for your past Insiders and current Customers to refresh their look and their homes with fresh new patterns Who do you know that loves fall style Add them to your list Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products Start your list now
SELLBOOK SPONSOR
TOP REASONS TO BE AN INSIDER
1 Earn FREE and half-priced items2 Last chance to access spring exclusives 3 The Insider Special includes NEW fall products4 Relax and have fun with friends
ONLY IN AUGUSTInsiders with a $500+ party August 1-31 get 60 off the Fall is Calling Bundle while supplies last Value $90$120 Your Insider pays $36$48Bundles includes bull Casual Crossbody Tote (Choose from three print options)
bull Where To Wallet in Caramel Distressed Pebble
bull Snap To It Pouch in Caramel Distressed Pebble
bull Free personalization on the Casual Crossbody Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 8
SOLUTION BUNDLES Only in August while supplies last Pair these exclusive Solution Bundles with our 50-off special for the best deal TOT gt Marketing gt Solution Bundles
YOUR SHOPPABLE DIGITAL CATALOG 1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo 3 Click Spring Catalog 4 Copy the URL and paste it in a text message or social post to share with Customers
Shoppers can flip through the pages and click on the picture of a product to shop it
SELLBOOK SPONSOR
NOW WHATDonrsquot let your Customers miss out on their favorite spring products Ask yourself these questions to create a list of people yoursquoll reach out to bull Who wanted to make a purchase from the Spring Catalog but couldnrsquot
bull Who loves the spring products and didnrsquot get every print or missed out on an item in their favorite print
bull Which springsummer Insiders would love to add to their collection
HALLOWEEN COLLECTION Available August 16-October 31 this cute collection includes bestselling and NEW products perfect for spooky season
SHARE THE SAVINGSldquoHey there The last day to shop from our current Catalog is August 31 and Irsquod hate for you to miss out Herersquos a link to browse it There are cute coolers totes for every style and lots of helpful products for back to school What activities are you and your family up to this month Irsquod love to help you find the perfect productsrdquo
SAVE 50 Get 50 off one regular-priced item for every $50$60 spent
Tip Find product videos and photos on TOT gt Marketing gt August Marketing Material
LAST CHANCE Itrsquos the last month of the Spring Catalog Help Customers treat themselves to favorites from this collection before itrsquos gone Find the Catalog at TOT gt Marketing gt Spring Marketing Material
SELL AUGUST
Tip Have you earned PEQA Product Credits Use them to get styles from the Halloween Collection for free or at a discount
Exclusions apply ndash See page 23 for details JULY 2021 PLAYBOOK FOR SUCCESS | 9
When you make a meaningful connection and grow it into a relationship built on trust and authenticity it becomes a natural transition to ask them to be an Insider hear about the Thirty-One opportunity or become a Customer Use the sample transitions below as you book sell and sponsor in August
If she isnrsquot interested in being an Insider but loves
the savings offered on the bundle transition the conversation to the Pink
Ticket
If you didnrsquot attend Impact or already used your Pink Ticket share the 31 off kits offer
instead
If she is interested in being an Insider
Get her booked by offering an in-person or virtual party option Use the Insider Checklist to properly coach her for a
successful party
If she would like to learn more
share more about Thirty-One and get her
enrolled
If she isnt interested in hearing more transition
the conversation to being a Customer
CONVERSATION STARTERSFOR YOUR CONNECTED CONTACTS
SAYldquoHey Shannon I just had to call you when I heard about our new Fall is Calling bundle available to our Insiders this month I know
how much you love fall and you can get this exclusive bundle for 60 off when you have a party with just $500 in sales Letrsquos
get you bookedrdquo
SAYldquoI completely understand Life is so busy right now which is why I love that I can
work my Thirty-One business around my schedule I have a special offer that I can only share with one person to get 40 off
an Enrollment Kit this month This is an incredible deal and by starting your own
side biz you could make extra cash for back to school and the holidays How does that
soundrdquo
SAYldquoMaybe right now isnrsquot a good time and I understand that It has to be right for
you I would still love to keep you as my Customer This is the last month to shop
our Spring Catalog Why donrsquot I send you a link so you can take a look and Irsquoll add you to my VIP page so you donrsquot miss out on all
the new products coming this fallrdquo
START HERE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 10
MONTHLY CONNECTED CONTACTS TRACKER
DATE NAME NOTES FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their lives Yes thatrsquos everyone Say hello ask how theyrsquore doing and start a meaningful conversation that can lead to a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts yoursquore making Use it daily
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 11
SOLUTION IDEAS
SUMMER
Families are squeezing in last-minute trips before school and you can help them be organized and save on travel essentials
TRAVELin styleORGANIZEDadventure FAMILYvacay
Buy
bull City Scene Bag
bull Always On Key Chain Get the Away for the Weekender for 50 off
Buy
bull Hanging Traveler Case
bull Zipper Pouch Get the Away for the Weekender for 50 off
Buy
bull All Packedreg Mini Duffle
bull Glamour Case
bull Hanging Traveler Case Get the Away for the Weekender and the Adjustable Sling Backpack for 50 off
SPEND $50$60 GET ONE REGULAR-PRICED ITEM FOR 50 OFF
Find these graphics and more at TOT gt Marketing gt August Marketing Material
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 12
LETS PARTY
MAKE YOUR VIRTUAL PARTY YOUR OWN Start with the posts in the Virtual Party Playbook then add your own twist
bull Tell short stories
bull Share a tip or ldquohackrdquo
bull Talk about your favorite part of a product
bull Use your own photos Home Office graphics amp photos videos and Facebook LIVE
MUST LOVE FREE STUFF
INSIDER
WANTEDINSIDER
WANTED
VIRTUAL PARTY GRAPHICS amp VIDEOSFind tons of images to use in your virtual parties at TOT gt Marketing
bull Lifestyle images
bull Product images
bull Seasonal graphics
bull Product videos
Find additional graphics for your party on TOT gt Marketing gt Virtual Party
VIRTUAL PARTY PLAYBOOK Pull off a successful party from Insider coaching to the live party to follow-up Find it at TOT gt Marketing gt Virtual Party
VIRTUAL PARTYVIRTUAL PARTY
playbook
VIRTUALParty conveniently online Use our formula for virtual party success
1 Insider + 40 guests invited + 10 guests attend live + 2 bookings + 1 new team member + $500-$1000+PV = Successful virtual party
IN-PERSONTo keep your parties social while staying socially distanced hold them outside in places that start with a ldquoPrdquo
bull Park
bull Patio
bull Porch
bull Playground
bull Pool
bull Parking lot
NOW WHATWho do you know that is ready to get out and about and mingle with their friends again Add them to your list Not ready to do in-person parties yet Think of five people you can ask to help bring a summe party to life without leaving their home Host a virtual party where everyone sits outside Who are the five people you can ask today Start your list now
PARTIES
YOUR SHOPPABLE DIGITAL CATALOG Pin a link to your shoppable Catalog to the top of your party group
1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo
3 Click Spring Catalog
4 Copy and paste the URL in your party group
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 13
TOP 10stylesAUGUST
LITTLE HELPERS
OFFICE REFRESHD | Fold N Filereg
E | Your Wayreg Cube
F
G
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-Alltrade Caddy
Personalize with your childrsquos name
Top off your Large Utility Tote
A
D
C
H
IJ
Makes a great gift bag
B
E
Clear window
Leak Lockreg lining
All packed for gym class
BACK TOSCHOOLF | Thermal Tote
G | Cinch Sac
DINING OUT(SIDE)H | Large Utility Tote
I | Top-A-Totereg
J | Picnic Thermal Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 5
Basic Bestsellers Kit $59$79 | $264$352 value
Signature Fan Faves Kit $99$129 | $434$572 value
Ultimate goalgetter Kit $179$239 | $766$1008 value
FRESH FALL KITSNew Consultants who join in August can choose from three Enrollment Kits full of brand-new fall products Plus they can pick their prints and personalization so they can wear and share what they LOVE
SELLBOOK SPONSOR
Since the Spring Collection will be available until August 31 New Consultants can use the Spring Catalog graphics and photos on TOT to start sharing their business right away Find these tools at TOT gt Marketing gt Spring Marketing Material
WHO TO CONNECT WITH bull Insiders
bull Customers
bull Party guests
bull Friends
bull Neighbors
bull Co-workers bull Groups you belong to (church PTA book club etc)
bull Relatives
bull Facebook friends
bull Kidsrsquo friendsrsquo moms
bull Places you visit (salon gym etc)
bull Teachers
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 6
OPPORTUNITY CONVERSATION CHEAT SHEET Build your relationship with potential new Consultants and help them make a decision about joining Find it at TOT gt Marketing gt Spring Summer Sponsoring Tools
BUILD THE RELATIONSHIP
Goal Get to know her her family where shersquos from and what she does
How Ask questions and listen ndash this conversation is all about her Let her do most of the talking
cheat sheet
OPPORTUNITY CONVERSATION
HELP HER IMAGINE HER LIFE WITH THIRTY-ONE
Goal
bull Help her picture herself with a Thirty-One business
bull Ask her questions that help her vocalize what she likes about Thirty-One
How
bull Ask what she likes about Thirty-One parties and products
bull Ask what interests her about the business
ANSWER QUESTIONS AND PROVIDE INFORMATION
Goal Address questions or hesitations
How
bull Ask what shersquod like to know more about
bull Keep the focus on her not you
bull Keeping asking What elserdquo
bull Ask about her schedule and whenhow often she wants to party
SEEK COMMITMENT
Goal Answer the question What nowrdquo
How Let her know shersquod be a great fit for Thirty-One and ask if shersquod like to know the next steps
If shes ready to join
bull Schedule a time to chat within 1-2 days about when shersquoll be partying and how to get started using the New
Consultant How-To Guide
bull Explain how to order her kit through your website
If shes hesitant (ldquoI donrsquot knowrdquo response)
bull Let her know itrsquos okay to not know and that all she needs to think about is what other questions she may have
bull Donrsquot pressure her
bull Ask her what she likes about what she has heard so far
bull Schedule a time to follow up with her to answer any other questions
Hold this conversation over the phone on a video call or face to face
Tip Keep this cheat sheet on hand during your opportunity conversations Take a picture or a screenshot
of this page or make a copy of it to tuck into your wallet so that you always have it handy
step
1step
step
step
2
3
4
CONNECTED CONTACTS TRACKER Keep track of leads so yoursquoll always know who to reach out to or follow up with Find the tracker on pg 10 or at TOT gt Marketing gt Spring Marketing Material
MONTHLY CONNECTED CONTACT TRACKER
DATENAME
NOTES
FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct
PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their
lives Yes thatrsquos everyone Say hello ask how they are doing and start a meaningful conversation that can lead to
a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts
yoursquore making Use it daily
SELLBOOK
THINK THIRTY- ONEOPPORTUNITY EVENTS Invite your prospective new team members to learn more about Thirty-One at these quick fun sessions
bull Monday August 2 at 130 pm ET (Instagram) bull Thursday August 12 at 8 pm ET (Zoom) bull Thursday August 19 at 1130 am ET (Facebook) bull Thursday August 26 at 8 pm ET (Zoom) When you invite someone to a Zoom event share the link to register Find links at TOT gt Programs amp Events gt Think Thirty-One Opportunity Event
NOW WHATIf you registered for IMPACT donrsquot lose your Pink Ticket by not using it Who do you know that wonrsquot want to miss out on this incredible opportunity Add them to your list And even after yoursquove shared the Pink Ticket you can help even more people join the fun of Thirty-One with 31 off an Enrollment Kit Who do you know who absolutely loves fall or who would be a blast to have on your team Challenge yourself to hold five opportunity conversations this month Start your list now
SHARE THEOPPORTUNITYUse these tools programs and events to pursue leads and sponsor new team members
EARN WITH AMP JUMPSTART New Consultants can earn up to 5 FREE products plus product credits in their first 90 days Learn more and find shareable graphics at TOT gt Programs amp Events gt All My Perks (AMP) gt AMP Jumpstart
New fall Jumpstart poducts will be available starting August 1
SPONSOR
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 7
SHARE THE SAVINGS ldquoAfter hanging out with the kids all summer you deserve a girlsrsquo night How does fun drinks and shopping sound Your friends can treat themselves to something from our Spring Catalog (which goes away August 31) and you could earn free and half-priced productsrdquo
BOOK YOUR CALENDAR
September Insider Special Insiders with a $500+ party get 60 off the On-the-Go Bundle Find details at TOT gt Marketing gt September gt September Marketing Material
October Insider Special Insiders with a $500+ party get 60 off one item of their choice Find details at TOT gt Marketing gt October gt October Marketing Material
Help Insiders earn products from the Spring Catalog before itrsquos gone for good Now is the perfect time for her to get her friends together for a summer sendoff Thirty-One style
BOOK AUGUST
NOW WHATFall is just around the corner and itrsquos a great time for your past Insiders and current Customers to refresh their look and their homes with fresh new patterns Who do you know that loves fall style Add them to your list Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products Start your list now
SELLBOOK SPONSOR
TOP REASONS TO BE AN INSIDER
1 Earn FREE and half-priced items2 Last chance to access spring exclusives 3 The Insider Special includes NEW fall products4 Relax and have fun with friends
ONLY IN AUGUSTInsiders with a $500+ party August 1-31 get 60 off the Fall is Calling Bundle while supplies last Value $90$120 Your Insider pays $36$48Bundles includes bull Casual Crossbody Tote (Choose from three print options)
bull Where To Wallet in Caramel Distressed Pebble
bull Snap To It Pouch in Caramel Distressed Pebble
bull Free personalization on the Casual Crossbody Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 8
SOLUTION BUNDLES Only in August while supplies last Pair these exclusive Solution Bundles with our 50-off special for the best deal TOT gt Marketing gt Solution Bundles
YOUR SHOPPABLE DIGITAL CATALOG 1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo 3 Click Spring Catalog 4 Copy the URL and paste it in a text message or social post to share with Customers
Shoppers can flip through the pages and click on the picture of a product to shop it
SELLBOOK SPONSOR
NOW WHATDonrsquot let your Customers miss out on their favorite spring products Ask yourself these questions to create a list of people yoursquoll reach out to bull Who wanted to make a purchase from the Spring Catalog but couldnrsquot
bull Who loves the spring products and didnrsquot get every print or missed out on an item in their favorite print
bull Which springsummer Insiders would love to add to their collection
HALLOWEEN COLLECTION Available August 16-October 31 this cute collection includes bestselling and NEW products perfect for spooky season
SHARE THE SAVINGSldquoHey there The last day to shop from our current Catalog is August 31 and Irsquod hate for you to miss out Herersquos a link to browse it There are cute coolers totes for every style and lots of helpful products for back to school What activities are you and your family up to this month Irsquod love to help you find the perfect productsrdquo
SAVE 50 Get 50 off one regular-priced item for every $50$60 spent
Tip Find product videos and photos on TOT gt Marketing gt August Marketing Material
LAST CHANCE Itrsquos the last month of the Spring Catalog Help Customers treat themselves to favorites from this collection before itrsquos gone Find the Catalog at TOT gt Marketing gt Spring Marketing Material
SELL AUGUST
Tip Have you earned PEQA Product Credits Use them to get styles from the Halloween Collection for free or at a discount
Exclusions apply ndash See page 23 for details JULY 2021 PLAYBOOK FOR SUCCESS | 9
When you make a meaningful connection and grow it into a relationship built on trust and authenticity it becomes a natural transition to ask them to be an Insider hear about the Thirty-One opportunity or become a Customer Use the sample transitions below as you book sell and sponsor in August
If she isnrsquot interested in being an Insider but loves
the savings offered on the bundle transition the conversation to the Pink
Ticket
If you didnrsquot attend Impact or already used your Pink Ticket share the 31 off kits offer
instead
If she is interested in being an Insider
Get her booked by offering an in-person or virtual party option Use the Insider Checklist to properly coach her for a
successful party
If she would like to learn more
share more about Thirty-One and get her
enrolled
If she isnt interested in hearing more transition
the conversation to being a Customer
CONVERSATION STARTERSFOR YOUR CONNECTED CONTACTS
SAYldquoHey Shannon I just had to call you when I heard about our new Fall is Calling bundle available to our Insiders this month I know
how much you love fall and you can get this exclusive bundle for 60 off when you have a party with just $500 in sales Letrsquos
get you bookedrdquo
SAYldquoI completely understand Life is so busy right now which is why I love that I can
work my Thirty-One business around my schedule I have a special offer that I can only share with one person to get 40 off
an Enrollment Kit this month This is an incredible deal and by starting your own
side biz you could make extra cash for back to school and the holidays How does that
soundrdquo
SAYldquoMaybe right now isnrsquot a good time and I understand that It has to be right for
you I would still love to keep you as my Customer This is the last month to shop
our Spring Catalog Why donrsquot I send you a link so you can take a look and Irsquoll add you to my VIP page so you donrsquot miss out on all
the new products coming this fallrdquo
START HERE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 10
MONTHLY CONNECTED CONTACTS TRACKER
DATE NAME NOTES FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their lives Yes thatrsquos everyone Say hello ask how theyrsquore doing and start a meaningful conversation that can lead to a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts yoursquore making Use it daily
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 11
SOLUTION IDEAS
SUMMER
Families are squeezing in last-minute trips before school and you can help them be organized and save on travel essentials
TRAVELin styleORGANIZEDadventure FAMILYvacay
Buy
bull City Scene Bag
bull Always On Key Chain Get the Away for the Weekender for 50 off
Buy
bull Hanging Traveler Case
bull Zipper Pouch Get the Away for the Weekender for 50 off
Buy
bull All Packedreg Mini Duffle
bull Glamour Case
bull Hanging Traveler Case Get the Away for the Weekender and the Adjustable Sling Backpack for 50 off
SPEND $50$60 GET ONE REGULAR-PRICED ITEM FOR 50 OFF
Find these graphics and more at TOT gt Marketing gt August Marketing Material
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 12
LETS PARTY
MAKE YOUR VIRTUAL PARTY YOUR OWN Start with the posts in the Virtual Party Playbook then add your own twist
bull Tell short stories
bull Share a tip or ldquohackrdquo
bull Talk about your favorite part of a product
bull Use your own photos Home Office graphics amp photos videos and Facebook LIVE
MUST LOVE FREE STUFF
INSIDER
WANTEDINSIDER
WANTED
VIRTUAL PARTY GRAPHICS amp VIDEOSFind tons of images to use in your virtual parties at TOT gt Marketing
bull Lifestyle images
bull Product images
bull Seasonal graphics
bull Product videos
Find additional graphics for your party on TOT gt Marketing gt Virtual Party
VIRTUAL PARTY PLAYBOOK Pull off a successful party from Insider coaching to the live party to follow-up Find it at TOT gt Marketing gt Virtual Party
VIRTUAL PARTYVIRTUAL PARTY
playbook
VIRTUALParty conveniently online Use our formula for virtual party success
1 Insider + 40 guests invited + 10 guests attend live + 2 bookings + 1 new team member + $500-$1000+PV = Successful virtual party
IN-PERSONTo keep your parties social while staying socially distanced hold them outside in places that start with a ldquoPrdquo
bull Park
bull Patio
bull Porch
bull Playground
bull Pool
bull Parking lot
NOW WHATWho do you know that is ready to get out and about and mingle with their friends again Add them to your list Not ready to do in-person parties yet Think of five people you can ask to help bring a summe party to life without leaving their home Host a virtual party where everyone sits outside Who are the five people you can ask today Start your list now
PARTIES
YOUR SHOPPABLE DIGITAL CATALOG Pin a link to your shoppable Catalog to the top of your party group
1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo
3 Click Spring Catalog
4 Copy and paste the URL in your party group
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 13
TOP 10stylesAUGUST
LITTLE HELPERS
OFFICE REFRESHD | Fold N Filereg
E | Your Wayreg Cube
F
G
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-Alltrade Caddy
Personalize with your childrsquos name
Top off your Large Utility Tote
A
D
C
H
IJ
Makes a great gift bag
B
E
Clear window
Leak Lockreg lining
All packed for gym class
BACK TOSCHOOLF | Thermal Tote
G | Cinch Sac
DINING OUT(SIDE)H | Large Utility Tote
I | Top-A-Totereg
J | Picnic Thermal Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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- Text Field 1014
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- Text Field 1016
- Text Field 1017
- Text Field 1018
- Text Field 1019
- Text Field 1
- Text Field 2
- Text Field 11
- Text Field 146
- Text Field 16
- Text Field 12
- Text Field 147
- Text Field 148
- Text Field 149
- Text Field 150
- Text Field 151
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 6
OPPORTUNITY CONVERSATION CHEAT SHEET Build your relationship with potential new Consultants and help them make a decision about joining Find it at TOT gt Marketing gt Spring Summer Sponsoring Tools
BUILD THE RELATIONSHIP
Goal Get to know her her family where shersquos from and what she does
How Ask questions and listen ndash this conversation is all about her Let her do most of the talking
cheat sheet
OPPORTUNITY CONVERSATION
HELP HER IMAGINE HER LIFE WITH THIRTY-ONE
Goal
bull Help her picture herself with a Thirty-One business
bull Ask her questions that help her vocalize what she likes about Thirty-One
How
bull Ask what she likes about Thirty-One parties and products
bull Ask what interests her about the business
ANSWER QUESTIONS AND PROVIDE INFORMATION
Goal Address questions or hesitations
How
bull Ask what shersquod like to know more about
bull Keep the focus on her not you
bull Keeping asking What elserdquo
bull Ask about her schedule and whenhow often she wants to party
SEEK COMMITMENT
Goal Answer the question What nowrdquo
How Let her know shersquod be a great fit for Thirty-One and ask if shersquod like to know the next steps
If shes ready to join
bull Schedule a time to chat within 1-2 days about when shersquoll be partying and how to get started using the New
Consultant How-To Guide
bull Explain how to order her kit through your website
If shes hesitant (ldquoI donrsquot knowrdquo response)
bull Let her know itrsquos okay to not know and that all she needs to think about is what other questions she may have
bull Donrsquot pressure her
bull Ask her what she likes about what she has heard so far
bull Schedule a time to follow up with her to answer any other questions
Hold this conversation over the phone on a video call or face to face
Tip Keep this cheat sheet on hand during your opportunity conversations Take a picture or a screenshot
of this page or make a copy of it to tuck into your wallet so that you always have it handy
step
1step
step
step
2
3
4
CONNECTED CONTACTS TRACKER Keep track of leads so yoursquoll always know who to reach out to or follow up with Find the tracker on pg 10 or at TOT gt Marketing gt Spring Marketing Material
MONTHLY CONNECTED CONTACT TRACKER
DATENAME
NOTES
FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct
PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their
lives Yes thatrsquos everyone Say hello ask how they are doing and start a meaningful conversation that can lead to
a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts
yoursquore making Use it daily
SELLBOOK
THINK THIRTY- ONEOPPORTUNITY EVENTS Invite your prospective new team members to learn more about Thirty-One at these quick fun sessions
bull Monday August 2 at 130 pm ET (Instagram) bull Thursday August 12 at 8 pm ET (Zoom) bull Thursday August 19 at 1130 am ET (Facebook) bull Thursday August 26 at 8 pm ET (Zoom) When you invite someone to a Zoom event share the link to register Find links at TOT gt Programs amp Events gt Think Thirty-One Opportunity Event
NOW WHATIf you registered for IMPACT donrsquot lose your Pink Ticket by not using it Who do you know that wonrsquot want to miss out on this incredible opportunity Add them to your list And even after yoursquove shared the Pink Ticket you can help even more people join the fun of Thirty-One with 31 off an Enrollment Kit Who do you know who absolutely loves fall or who would be a blast to have on your team Challenge yourself to hold five opportunity conversations this month Start your list now
SHARE THEOPPORTUNITYUse these tools programs and events to pursue leads and sponsor new team members
EARN WITH AMP JUMPSTART New Consultants can earn up to 5 FREE products plus product credits in their first 90 days Learn more and find shareable graphics at TOT gt Programs amp Events gt All My Perks (AMP) gt AMP Jumpstart
New fall Jumpstart poducts will be available starting August 1
SPONSOR
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 7
SHARE THE SAVINGS ldquoAfter hanging out with the kids all summer you deserve a girlsrsquo night How does fun drinks and shopping sound Your friends can treat themselves to something from our Spring Catalog (which goes away August 31) and you could earn free and half-priced productsrdquo
BOOK YOUR CALENDAR
September Insider Special Insiders with a $500+ party get 60 off the On-the-Go Bundle Find details at TOT gt Marketing gt September gt September Marketing Material
October Insider Special Insiders with a $500+ party get 60 off one item of their choice Find details at TOT gt Marketing gt October gt October Marketing Material
Help Insiders earn products from the Spring Catalog before itrsquos gone for good Now is the perfect time for her to get her friends together for a summer sendoff Thirty-One style
BOOK AUGUST
NOW WHATFall is just around the corner and itrsquos a great time for your past Insiders and current Customers to refresh their look and their homes with fresh new patterns Who do you know that loves fall style Add them to your list Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products Start your list now
SELLBOOK SPONSOR
TOP REASONS TO BE AN INSIDER
1 Earn FREE and half-priced items2 Last chance to access spring exclusives 3 The Insider Special includes NEW fall products4 Relax and have fun with friends
ONLY IN AUGUSTInsiders with a $500+ party August 1-31 get 60 off the Fall is Calling Bundle while supplies last Value $90$120 Your Insider pays $36$48Bundles includes bull Casual Crossbody Tote (Choose from three print options)
bull Where To Wallet in Caramel Distressed Pebble
bull Snap To It Pouch in Caramel Distressed Pebble
bull Free personalization on the Casual Crossbody Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 8
SOLUTION BUNDLES Only in August while supplies last Pair these exclusive Solution Bundles with our 50-off special for the best deal TOT gt Marketing gt Solution Bundles
YOUR SHOPPABLE DIGITAL CATALOG 1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo 3 Click Spring Catalog 4 Copy the URL and paste it in a text message or social post to share with Customers
Shoppers can flip through the pages and click on the picture of a product to shop it
SELLBOOK SPONSOR
NOW WHATDonrsquot let your Customers miss out on their favorite spring products Ask yourself these questions to create a list of people yoursquoll reach out to bull Who wanted to make a purchase from the Spring Catalog but couldnrsquot
bull Who loves the spring products and didnrsquot get every print or missed out on an item in their favorite print
bull Which springsummer Insiders would love to add to their collection
HALLOWEEN COLLECTION Available August 16-October 31 this cute collection includes bestselling and NEW products perfect for spooky season
SHARE THE SAVINGSldquoHey there The last day to shop from our current Catalog is August 31 and Irsquod hate for you to miss out Herersquos a link to browse it There are cute coolers totes for every style and lots of helpful products for back to school What activities are you and your family up to this month Irsquod love to help you find the perfect productsrdquo
SAVE 50 Get 50 off one regular-priced item for every $50$60 spent
Tip Find product videos and photos on TOT gt Marketing gt August Marketing Material
LAST CHANCE Itrsquos the last month of the Spring Catalog Help Customers treat themselves to favorites from this collection before itrsquos gone Find the Catalog at TOT gt Marketing gt Spring Marketing Material
SELL AUGUST
Tip Have you earned PEQA Product Credits Use them to get styles from the Halloween Collection for free or at a discount
Exclusions apply ndash See page 23 for details JULY 2021 PLAYBOOK FOR SUCCESS | 9
When you make a meaningful connection and grow it into a relationship built on trust and authenticity it becomes a natural transition to ask them to be an Insider hear about the Thirty-One opportunity or become a Customer Use the sample transitions below as you book sell and sponsor in August
If she isnrsquot interested in being an Insider but loves
the savings offered on the bundle transition the conversation to the Pink
Ticket
If you didnrsquot attend Impact or already used your Pink Ticket share the 31 off kits offer
instead
If she is interested in being an Insider
Get her booked by offering an in-person or virtual party option Use the Insider Checklist to properly coach her for a
successful party
If she would like to learn more
share more about Thirty-One and get her
enrolled
If she isnt interested in hearing more transition
the conversation to being a Customer
CONVERSATION STARTERSFOR YOUR CONNECTED CONTACTS
SAYldquoHey Shannon I just had to call you when I heard about our new Fall is Calling bundle available to our Insiders this month I know
how much you love fall and you can get this exclusive bundle for 60 off when you have a party with just $500 in sales Letrsquos
get you bookedrdquo
SAYldquoI completely understand Life is so busy right now which is why I love that I can
work my Thirty-One business around my schedule I have a special offer that I can only share with one person to get 40 off
an Enrollment Kit this month This is an incredible deal and by starting your own
side biz you could make extra cash for back to school and the holidays How does that
soundrdquo
SAYldquoMaybe right now isnrsquot a good time and I understand that It has to be right for
you I would still love to keep you as my Customer This is the last month to shop
our Spring Catalog Why donrsquot I send you a link so you can take a look and Irsquoll add you to my VIP page so you donrsquot miss out on all
the new products coming this fallrdquo
START HERE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 10
MONTHLY CONNECTED CONTACTS TRACKER
DATE NAME NOTES FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their lives Yes thatrsquos everyone Say hello ask how theyrsquore doing and start a meaningful conversation that can lead to a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts yoursquore making Use it daily
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 11
SOLUTION IDEAS
SUMMER
Families are squeezing in last-minute trips before school and you can help them be organized and save on travel essentials
TRAVELin styleORGANIZEDadventure FAMILYvacay
Buy
bull City Scene Bag
bull Always On Key Chain Get the Away for the Weekender for 50 off
Buy
bull Hanging Traveler Case
bull Zipper Pouch Get the Away for the Weekender for 50 off
Buy
bull All Packedreg Mini Duffle
bull Glamour Case
bull Hanging Traveler Case Get the Away for the Weekender and the Adjustable Sling Backpack for 50 off
SPEND $50$60 GET ONE REGULAR-PRICED ITEM FOR 50 OFF
Find these graphics and more at TOT gt Marketing gt August Marketing Material
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 12
LETS PARTY
MAKE YOUR VIRTUAL PARTY YOUR OWN Start with the posts in the Virtual Party Playbook then add your own twist
bull Tell short stories
bull Share a tip or ldquohackrdquo
bull Talk about your favorite part of a product
bull Use your own photos Home Office graphics amp photos videos and Facebook LIVE
MUST LOVE FREE STUFF
INSIDER
WANTEDINSIDER
WANTED
VIRTUAL PARTY GRAPHICS amp VIDEOSFind tons of images to use in your virtual parties at TOT gt Marketing
bull Lifestyle images
bull Product images
bull Seasonal graphics
bull Product videos
Find additional graphics for your party on TOT gt Marketing gt Virtual Party
VIRTUAL PARTY PLAYBOOK Pull off a successful party from Insider coaching to the live party to follow-up Find it at TOT gt Marketing gt Virtual Party
VIRTUAL PARTYVIRTUAL PARTY
playbook
VIRTUALParty conveniently online Use our formula for virtual party success
1 Insider + 40 guests invited + 10 guests attend live + 2 bookings + 1 new team member + $500-$1000+PV = Successful virtual party
IN-PERSONTo keep your parties social while staying socially distanced hold them outside in places that start with a ldquoPrdquo
bull Park
bull Patio
bull Porch
bull Playground
bull Pool
bull Parking lot
NOW WHATWho do you know that is ready to get out and about and mingle with their friends again Add them to your list Not ready to do in-person parties yet Think of five people you can ask to help bring a summe party to life without leaving their home Host a virtual party where everyone sits outside Who are the five people you can ask today Start your list now
PARTIES
YOUR SHOPPABLE DIGITAL CATALOG Pin a link to your shoppable Catalog to the top of your party group
1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo
3 Click Spring Catalog
4 Copy and paste the URL in your party group
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 13
TOP 10stylesAUGUST
LITTLE HELPERS
OFFICE REFRESHD | Fold N Filereg
E | Your Wayreg Cube
F
G
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-Alltrade Caddy
Personalize with your childrsquos name
Top off your Large Utility Tote
A
D
C
H
IJ
Makes a great gift bag
B
E
Clear window
Leak Lockreg lining
All packed for gym class
BACK TOSCHOOLF | Thermal Tote
G | Cinch Sac
DINING OUT(SIDE)H | Large Utility Tote
I | Top-A-Totereg
J | Picnic Thermal Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 7
SHARE THE SAVINGS ldquoAfter hanging out with the kids all summer you deserve a girlsrsquo night How does fun drinks and shopping sound Your friends can treat themselves to something from our Spring Catalog (which goes away August 31) and you could earn free and half-priced productsrdquo
BOOK YOUR CALENDAR
September Insider Special Insiders with a $500+ party get 60 off the On-the-Go Bundle Find details at TOT gt Marketing gt September gt September Marketing Material
October Insider Special Insiders with a $500+ party get 60 off one item of their choice Find details at TOT gt Marketing gt October gt October Marketing Material
Help Insiders earn products from the Spring Catalog before itrsquos gone for good Now is the perfect time for her to get her friends together for a summer sendoff Thirty-One style
BOOK AUGUST
NOW WHATFall is just around the corner and itrsquos a great time for your past Insiders and current Customers to refresh their look and their homes with fresh new patterns Who do you know that loves fall style Add them to your list Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products Start your list now
SELLBOOK SPONSOR
TOP REASONS TO BE AN INSIDER
1 Earn FREE and half-priced items2 Last chance to access spring exclusives 3 The Insider Special includes NEW fall products4 Relax and have fun with friends
ONLY IN AUGUSTInsiders with a $500+ party August 1-31 get 60 off the Fall is Calling Bundle while supplies last Value $90$120 Your Insider pays $36$48Bundles includes bull Casual Crossbody Tote (Choose from three print options)
bull Where To Wallet in Caramel Distressed Pebble
bull Snap To It Pouch in Caramel Distressed Pebble
bull Free personalization on the Casual Crossbody Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 8
SOLUTION BUNDLES Only in August while supplies last Pair these exclusive Solution Bundles with our 50-off special for the best deal TOT gt Marketing gt Solution Bundles
YOUR SHOPPABLE DIGITAL CATALOG 1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo 3 Click Spring Catalog 4 Copy the URL and paste it in a text message or social post to share with Customers
Shoppers can flip through the pages and click on the picture of a product to shop it
SELLBOOK SPONSOR
NOW WHATDonrsquot let your Customers miss out on their favorite spring products Ask yourself these questions to create a list of people yoursquoll reach out to bull Who wanted to make a purchase from the Spring Catalog but couldnrsquot
bull Who loves the spring products and didnrsquot get every print or missed out on an item in their favorite print
bull Which springsummer Insiders would love to add to their collection
HALLOWEEN COLLECTION Available August 16-October 31 this cute collection includes bestselling and NEW products perfect for spooky season
SHARE THE SAVINGSldquoHey there The last day to shop from our current Catalog is August 31 and Irsquod hate for you to miss out Herersquos a link to browse it There are cute coolers totes for every style and lots of helpful products for back to school What activities are you and your family up to this month Irsquod love to help you find the perfect productsrdquo
SAVE 50 Get 50 off one regular-priced item for every $50$60 spent
Tip Find product videos and photos on TOT gt Marketing gt August Marketing Material
LAST CHANCE Itrsquos the last month of the Spring Catalog Help Customers treat themselves to favorites from this collection before itrsquos gone Find the Catalog at TOT gt Marketing gt Spring Marketing Material
SELL AUGUST
Tip Have you earned PEQA Product Credits Use them to get styles from the Halloween Collection for free or at a discount
Exclusions apply ndash See page 23 for details JULY 2021 PLAYBOOK FOR SUCCESS | 9
When you make a meaningful connection and grow it into a relationship built on trust and authenticity it becomes a natural transition to ask them to be an Insider hear about the Thirty-One opportunity or become a Customer Use the sample transitions below as you book sell and sponsor in August
If she isnrsquot interested in being an Insider but loves
the savings offered on the bundle transition the conversation to the Pink
Ticket
If you didnrsquot attend Impact or already used your Pink Ticket share the 31 off kits offer
instead
If she is interested in being an Insider
Get her booked by offering an in-person or virtual party option Use the Insider Checklist to properly coach her for a
successful party
If she would like to learn more
share more about Thirty-One and get her
enrolled
If she isnt interested in hearing more transition
the conversation to being a Customer
CONVERSATION STARTERSFOR YOUR CONNECTED CONTACTS
SAYldquoHey Shannon I just had to call you when I heard about our new Fall is Calling bundle available to our Insiders this month I know
how much you love fall and you can get this exclusive bundle for 60 off when you have a party with just $500 in sales Letrsquos
get you bookedrdquo
SAYldquoI completely understand Life is so busy right now which is why I love that I can
work my Thirty-One business around my schedule I have a special offer that I can only share with one person to get 40 off
an Enrollment Kit this month This is an incredible deal and by starting your own
side biz you could make extra cash for back to school and the holidays How does that
soundrdquo
SAYldquoMaybe right now isnrsquot a good time and I understand that It has to be right for
you I would still love to keep you as my Customer This is the last month to shop
our Spring Catalog Why donrsquot I send you a link so you can take a look and Irsquoll add you to my VIP page so you donrsquot miss out on all
the new products coming this fallrdquo
START HERE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 10
MONTHLY CONNECTED CONTACTS TRACKER
DATE NAME NOTES FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their lives Yes thatrsquos everyone Say hello ask how theyrsquore doing and start a meaningful conversation that can lead to a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts yoursquore making Use it daily
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 11
SOLUTION IDEAS
SUMMER
Families are squeezing in last-minute trips before school and you can help them be organized and save on travel essentials
TRAVELin styleORGANIZEDadventure FAMILYvacay
Buy
bull City Scene Bag
bull Always On Key Chain Get the Away for the Weekender for 50 off
Buy
bull Hanging Traveler Case
bull Zipper Pouch Get the Away for the Weekender for 50 off
Buy
bull All Packedreg Mini Duffle
bull Glamour Case
bull Hanging Traveler Case Get the Away for the Weekender and the Adjustable Sling Backpack for 50 off
SPEND $50$60 GET ONE REGULAR-PRICED ITEM FOR 50 OFF
Find these graphics and more at TOT gt Marketing gt August Marketing Material
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 12
LETS PARTY
MAKE YOUR VIRTUAL PARTY YOUR OWN Start with the posts in the Virtual Party Playbook then add your own twist
bull Tell short stories
bull Share a tip or ldquohackrdquo
bull Talk about your favorite part of a product
bull Use your own photos Home Office graphics amp photos videos and Facebook LIVE
MUST LOVE FREE STUFF
INSIDER
WANTEDINSIDER
WANTED
VIRTUAL PARTY GRAPHICS amp VIDEOSFind tons of images to use in your virtual parties at TOT gt Marketing
bull Lifestyle images
bull Product images
bull Seasonal graphics
bull Product videos
Find additional graphics for your party on TOT gt Marketing gt Virtual Party
VIRTUAL PARTY PLAYBOOK Pull off a successful party from Insider coaching to the live party to follow-up Find it at TOT gt Marketing gt Virtual Party
VIRTUAL PARTYVIRTUAL PARTY
playbook
VIRTUALParty conveniently online Use our formula for virtual party success
1 Insider + 40 guests invited + 10 guests attend live + 2 bookings + 1 new team member + $500-$1000+PV = Successful virtual party
IN-PERSONTo keep your parties social while staying socially distanced hold them outside in places that start with a ldquoPrdquo
bull Park
bull Patio
bull Porch
bull Playground
bull Pool
bull Parking lot
NOW WHATWho do you know that is ready to get out and about and mingle with their friends again Add them to your list Not ready to do in-person parties yet Think of five people you can ask to help bring a summe party to life without leaving their home Host a virtual party where everyone sits outside Who are the five people you can ask today Start your list now
PARTIES
YOUR SHOPPABLE DIGITAL CATALOG Pin a link to your shoppable Catalog to the top of your party group
1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo
3 Click Spring Catalog
4 Copy and paste the URL in your party group
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 13
TOP 10stylesAUGUST
LITTLE HELPERS
OFFICE REFRESHD | Fold N Filereg
E | Your Wayreg Cube
F
G
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-Alltrade Caddy
Personalize with your childrsquos name
Top off your Large Utility Tote
A
D
C
H
IJ
Makes a great gift bag
B
E
Clear window
Leak Lockreg lining
All packed for gym class
BACK TOSCHOOLF | Thermal Tote
G | Cinch Sac
DINING OUT(SIDE)H | Large Utility Tote
I | Top-A-Totereg
J | Picnic Thermal Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 8
SOLUTION BUNDLES Only in August while supplies last Pair these exclusive Solution Bundles with our 50-off special for the best deal TOT gt Marketing gt Solution Bundles
YOUR SHOPPABLE DIGITAL CATALOG 1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo 3 Click Spring Catalog 4 Copy the URL and paste it in a text message or social post to share with Customers
Shoppers can flip through the pages and click on the picture of a product to shop it
SELLBOOK SPONSOR
NOW WHATDonrsquot let your Customers miss out on their favorite spring products Ask yourself these questions to create a list of people yoursquoll reach out to bull Who wanted to make a purchase from the Spring Catalog but couldnrsquot
bull Who loves the spring products and didnrsquot get every print or missed out on an item in their favorite print
bull Which springsummer Insiders would love to add to their collection
HALLOWEEN COLLECTION Available August 16-October 31 this cute collection includes bestselling and NEW products perfect for spooky season
SHARE THE SAVINGSldquoHey there The last day to shop from our current Catalog is August 31 and Irsquod hate for you to miss out Herersquos a link to browse it There are cute coolers totes for every style and lots of helpful products for back to school What activities are you and your family up to this month Irsquod love to help you find the perfect productsrdquo
SAVE 50 Get 50 off one regular-priced item for every $50$60 spent
Tip Find product videos and photos on TOT gt Marketing gt August Marketing Material
LAST CHANCE Itrsquos the last month of the Spring Catalog Help Customers treat themselves to favorites from this collection before itrsquos gone Find the Catalog at TOT gt Marketing gt Spring Marketing Material
SELL AUGUST
Tip Have you earned PEQA Product Credits Use them to get styles from the Halloween Collection for free or at a discount
Exclusions apply ndash See page 23 for details JULY 2021 PLAYBOOK FOR SUCCESS | 9
When you make a meaningful connection and grow it into a relationship built on trust and authenticity it becomes a natural transition to ask them to be an Insider hear about the Thirty-One opportunity or become a Customer Use the sample transitions below as you book sell and sponsor in August
If she isnrsquot interested in being an Insider but loves
the savings offered on the bundle transition the conversation to the Pink
Ticket
If you didnrsquot attend Impact or already used your Pink Ticket share the 31 off kits offer
instead
If she is interested in being an Insider
Get her booked by offering an in-person or virtual party option Use the Insider Checklist to properly coach her for a
successful party
If she would like to learn more
share more about Thirty-One and get her
enrolled
If she isnt interested in hearing more transition
the conversation to being a Customer
CONVERSATION STARTERSFOR YOUR CONNECTED CONTACTS
SAYldquoHey Shannon I just had to call you when I heard about our new Fall is Calling bundle available to our Insiders this month I know
how much you love fall and you can get this exclusive bundle for 60 off when you have a party with just $500 in sales Letrsquos
get you bookedrdquo
SAYldquoI completely understand Life is so busy right now which is why I love that I can
work my Thirty-One business around my schedule I have a special offer that I can only share with one person to get 40 off
an Enrollment Kit this month This is an incredible deal and by starting your own
side biz you could make extra cash for back to school and the holidays How does that
soundrdquo
SAYldquoMaybe right now isnrsquot a good time and I understand that It has to be right for
you I would still love to keep you as my Customer This is the last month to shop
our Spring Catalog Why donrsquot I send you a link so you can take a look and Irsquoll add you to my VIP page so you donrsquot miss out on all
the new products coming this fallrdquo
START HERE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 10
MONTHLY CONNECTED CONTACTS TRACKER
DATE NAME NOTES FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their lives Yes thatrsquos everyone Say hello ask how theyrsquore doing and start a meaningful conversation that can lead to a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts yoursquore making Use it daily
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 11
SOLUTION IDEAS
SUMMER
Families are squeezing in last-minute trips before school and you can help them be organized and save on travel essentials
TRAVELin styleORGANIZEDadventure FAMILYvacay
Buy
bull City Scene Bag
bull Always On Key Chain Get the Away for the Weekender for 50 off
Buy
bull Hanging Traveler Case
bull Zipper Pouch Get the Away for the Weekender for 50 off
Buy
bull All Packedreg Mini Duffle
bull Glamour Case
bull Hanging Traveler Case Get the Away for the Weekender and the Adjustable Sling Backpack for 50 off
SPEND $50$60 GET ONE REGULAR-PRICED ITEM FOR 50 OFF
Find these graphics and more at TOT gt Marketing gt August Marketing Material
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 12
LETS PARTY
MAKE YOUR VIRTUAL PARTY YOUR OWN Start with the posts in the Virtual Party Playbook then add your own twist
bull Tell short stories
bull Share a tip or ldquohackrdquo
bull Talk about your favorite part of a product
bull Use your own photos Home Office graphics amp photos videos and Facebook LIVE
MUST LOVE FREE STUFF
INSIDER
WANTEDINSIDER
WANTED
VIRTUAL PARTY GRAPHICS amp VIDEOSFind tons of images to use in your virtual parties at TOT gt Marketing
bull Lifestyle images
bull Product images
bull Seasonal graphics
bull Product videos
Find additional graphics for your party on TOT gt Marketing gt Virtual Party
VIRTUAL PARTY PLAYBOOK Pull off a successful party from Insider coaching to the live party to follow-up Find it at TOT gt Marketing gt Virtual Party
VIRTUAL PARTYVIRTUAL PARTY
playbook
VIRTUALParty conveniently online Use our formula for virtual party success
1 Insider + 40 guests invited + 10 guests attend live + 2 bookings + 1 new team member + $500-$1000+PV = Successful virtual party
IN-PERSONTo keep your parties social while staying socially distanced hold them outside in places that start with a ldquoPrdquo
bull Park
bull Patio
bull Porch
bull Playground
bull Pool
bull Parking lot
NOW WHATWho do you know that is ready to get out and about and mingle with their friends again Add them to your list Not ready to do in-person parties yet Think of five people you can ask to help bring a summe party to life without leaving their home Host a virtual party where everyone sits outside Who are the five people you can ask today Start your list now
PARTIES
YOUR SHOPPABLE DIGITAL CATALOG Pin a link to your shoppable Catalog to the top of your party group
1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo
3 Click Spring Catalog
4 Copy and paste the URL in your party group
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 13
TOP 10stylesAUGUST
LITTLE HELPERS
OFFICE REFRESHD | Fold N Filereg
E | Your Wayreg Cube
F
G
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-Alltrade Caddy
Personalize with your childrsquos name
Top off your Large Utility Tote
A
D
C
H
IJ
Makes a great gift bag
B
E
Clear window
Leak Lockreg lining
All packed for gym class
BACK TOSCHOOLF | Thermal Tote
G | Cinch Sac
DINING OUT(SIDE)H | Large Utility Tote
I | Top-A-Totereg
J | Picnic Thermal Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details JULY 2021 PLAYBOOK FOR SUCCESS | 9
When you make a meaningful connection and grow it into a relationship built on trust and authenticity it becomes a natural transition to ask them to be an Insider hear about the Thirty-One opportunity or become a Customer Use the sample transitions below as you book sell and sponsor in August
If she isnrsquot interested in being an Insider but loves
the savings offered on the bundle transition the conversation to the Pink
Ticket
If you didnrsquot attend Impact or already used your Pink Ticket share the 31 off kits offer
instead
If she is interested in being an Insider
Get her booked by offering an in-person or virtual party option Use the Insider Checklist to properly coach her for a
successful party
If she would like to learn more
share more about Thirty-One and get her
enrolled
If she isnt interested in hearing more transition
the conversation to being a Customer
CONVERSATION STARTERSFOR YOUR CONNECTED CONTACTS
SAYldquoHey Shannon I just had to call you when I heard about our new Fall is Calling bundle available to our Insiders this month I know
how much you love fall and you can get this exclusive bundle for 60 off when you have a party with just $500 in sales Letrsquos
get you bookedrdquo
SAYldquoI completely understand Life is so busy right now which is why I love that I can
work my Thirty-One business around my schedule I have a special offer that I can only share with one person to get 40 off
an Enrollment Kit this month This is an incredible deal and by starting your own
side biz you could make extra cash for back to school and the holidays How does that
soundrdquo
SAYldquoMaybe right now isnrsquot a good time and I understand that It has to be right for
you I would still love to keep you as my Customer This is the last month to shop
our Spring Catalog Why donrsquot I send you a link so you can take a look and Irsquoll add you to my VIP page so you donrsquot miss out on all
the new products coming this fallrdquo
START HERE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 10
MONTHLY CONNECTED CONTACTS TRACKER
DATE NAME NOTES FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their lives Yes thatrsquos everyone Say hello ask how theyrsquore doing and start a meaningful conversation that can lead to a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts yoursquore making Use it daily
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 11
SOLUTION IDEAS
SUMMER
Families are squeezing in last-minute trips before school and you can help them be organized and save on travel essentials
TRAVELin styleORGANIZEDadventure FAMILYvacay
Buy
bull City Scene Bag
bull Always On Key Chain Get the Away for the Weekender for 50 off
Buy
bull Hanging Traveler Case
bull Zipper Pouch Get the Away for the Weekender for 50 off
Buy
bull All Packedreg Mini Duffle
bull Glamour Case
bull Hanging Traveler Case Get the Away for the Weekender and the Adjustable Sling Backpack for 50 off
SPEND $50$60 GET ONE REGULAR-PRICED ITEM FOR 50 OFF
Find these graphics and more at TOT gt Marketing gt August Marketing Material
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 12
LETS PARTY
MAKE YOUR VIRTUAL PARTY YOUR OWN Start with the posts in the Virtual Party Playbook then add your own twist
bull Tell short stories
bull Share a tip or ldquohackrdquo
bull Talk about your favorite part of a product
bull Use your own photos Home Office graphics amp photos videos and Facebook LIVE
MUST LOVE FREE STUFF
INSIDER
WANTEDINSIDER
WANTED
VIRTUAL PARTY GRAPHICS amp VIDEOSFind tons of images to use in your virtual parties at TOT gt Marketing
bull Lifestyle images
bull Product images
bull Seasonal graphics
bull Product videos
Find additional graphics for your party on TOT gt Marketing gt Virtual Party
VIRTUAL PARTY PLAYBOOK Pull off a successful party from Insider coaching to the live party to follow-up Find it at TOT gt Marketing gt Virtual Party
VIRTUAL PARTYVIRTUAL PARTY
playbook
VIRTUALParty conveniently online Use our formula for virtual party success
1 Insider + 40 guests invited + 10 guests attend live + 2 bookings + 1 new team member + $500-$1000+PV = Successful virtual party
IN-PERSONTo keep your parties social while staying socially distanced hold them outside in places that start with a ldquoPrdquo
bull Park
bull Patio
bull Porch
bull Playground
bull Pool
bull Parking lot
NOW WHATWho do you know that is ready to get out and about and mingle with their friends again Add them to your list Not ready to do in-person parties yet Think of five people you can ask to help bring a summe party to life without leaving their home Host a virtual party where everyone sits outside Who are the five people you can ask today Start your list now
PARTIES
YOUR SHOPPABLE DIGITAL CATALOG Pin a link to your shoppable Catalog to the top of your party group
1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo
3 Click Spring Catalog
4 Copy and paste the URL in your party group
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 13
TOP 10stylesAUGUST
LITTLE HELPERS
OFFICE REFRESHD | Fold N Filereg
E | Your Wayreg Cube
F
G
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-Alltrade Caddy
Personalize with your childrsquos name
Top off your Large Utility Tote
A
D
C
H
IJ
Makes a great gift bag
B
E
Clear window
Leak Lockreg lining
All packed for gym class
BACK TOSCHOOLF | Thermal Tote
G | Cinch Sac
DINING OUT(SIDE)H | Large Utility Tote
I | Top-A-Totereg
J | Picnic Thermal Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 10
MONTHLY CONNECTED CONTACTS TRACKER
DATE NAME NOTES FOLLOW-UP DATE
Host a PartyConsultant OpportunityProduct PurchaseReferral
Connected Contacts help you grow your business at Thirty-One Reach out to those who need Thirty-One in their lives Yes thatrsquos everyone Say hello ask how theyrsquore doing and start a meaningful conversation that can lead to a new Customer Insider or Consultant This document will help you keep track and follow up with the contacts yoursquore making Use it daily
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 11
SOLUTION IDEAS
SUMMER
Families are squeezing in last-minute trips before school and you can help them be organized and save on travel essentials
TRAVELin styleORGANIZEDadventure FAMILYvacay
Buy
bull City Scene Bag
bull Always On Key Chain Get the Away for the Weekender for 50 off
Buy
bull Hanging Traveler Case
bull Zipper Pouch Get the Away for the Weekender for 50 off
Buy
bull All Packedreg Mini Duffle
bull Glamour Case
bull Hanging Traveler Case Get the Away for the Weekender and the Adjustable Sling Backpack for 50 off
SPEND $50$60 GET ONE REGULAR-PRICED ITEM FOR 50 OFF
Find these graphics and more at TOT gt Marketing gt August Marketing Material
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 12
LETS PARTY
MAKE YOUR VIRTUAL PARTY YOUR OWN Start with the posts in the Virtual Party Playbook then add your own twist
bull Tell short stories
bull Share a tip or ldquohackrdquo
bull Talk about your favorite part of a product
bull Use your own photos Home Office graphics amp photos videos and Facebook LIVE
MUST LOVE FREE STUFF
INSIDER
WANTEDINSIDER
WANTED
VIRTUAL PARTY GRAPHICS amp VIDEOSFind tons of images to use in your virtual parties at TOT gt Marketing
bull Lifestyle images
bull Product images
bull Seasonal graphics
bull Product videos
Find additional graphics for your party on TOT gt Marketing gt Virtual Party
VIRTUAL PARTY PLAYBOOK Pull off a successful party from Insider coaching to the live party to follow-up Find it at TOT gt Marketing gt Virtual Party
VIRTUAL PARTYVIRTUAL PARTY
playbook
VIRTUALParty conveniently online Use our formula for virtual party success
1 Insider + 40 guests invited + 10 guests attend live + 2 bookings + 1 new team member + $500-$1000+PV = Successful virtual party
IN-PERSONTo keep your parties social while staying socially distanced hold them outside in places that start with a ldquoPrdquo
bull Park
bull Patio
bull Porch
bull Playground
bull Pool
bull Parking lot
NOW WHATWho do you know that is ready to get out and about and mingle with their friends again Add them to your list Not ready to do in-person parties yet Think of five people you can ask to help bring a summe party to life without leaving their home Host a virtual party where everyone sits outside Who are the five people you can ask today Start your list now
PARTIES
YOUR SHOPPABLE DIGITAL CATALOG Pin a link to your shoppable Catalog to the top of your party group
1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo
3 Click Spring Catalog
4 Copy and paste the URL in your party group
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 13
TOP 10stylesAUGUST
LITTLE HELPERS
OFFICE REFRESHD | Fold N Filereg
E | Your Wayreg Cube
F
G
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-Alltrade Caddy
Personalize with your childrsquos name
Top off your Large Utility Tote
A
D
C
H
IJ
Makes a great gift bag
B
E
Clear window
Leak Lockreg lining
All packed for gym class
BACK TOSCHOOLF | Thermal Tote
G | Cinch Sac
DINING OUT(SIDE)H | Large Utility Tote
I | Top-A-Totereg
J | Picnic Thermal Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
- Text Field 64
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 11
SOLUTION IDEAS
SUMMER
Families are squeezing in last-minute trips before school and you can help them be organized and save on travel essentials
TRAVELin styleORGANIZEDadventure FAMILYvacay
Buy
bull City Scene Bag
bull Always On Key Chain Get the Away for the Weekender for 50 off
Buy
bull Hanging Traveler Case
bull Zipper Pouch Get the Away for the Weekender for 50 off
Buy
bull All Packedreg Mini Duffle
bull Glamour Case
bull Hanging Traveler Case Get the Away for the Weekender and the Adjustable Sling Backpack for 50 off
SPEND $50$60 GET ONE REGULAR-PRICED ITEM FOR 50 OFF
Find these graphics and more at TOT gt Marketing gt August Marketing Material
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 12
LETS PARTY
MAKE YOUR VIRTUAL PARTY YOUR OWN Start with the posts in the Virtual Party Playbook then add your own twist
bull Tell short stories
bull Share a tip or ldquohackrdquo
bull Talk about your favorite part of a product
bull Use your own photos Home Office graphics amp photos videos and Facebook LIVE
MUST LOVE FREE STUFF
INSIDER
WANTEDINSIDER
WANTED
VIRTUAL PARTY GRAPHICS amp VIDEOSFind tons of images to use in your virtual parties at TOT gt Marketing
bull Lifestyle images
bull Product images
bull Seasonal graphics
bull Product videos
Find additional graphics for your party on TOT gt Marketing gt Virtual Party
VIRTUAL PARTY PLAYBOOK Pull off a successful party from Insider coaching to the live party to follow-up Find it at TOT gt Marketing gt Virtual Party
VIRTUAL PARTYVIRTUAL PARTY
playbook
VIRTUALParty conveniently online Use our formula for virtual party success
1 Insider + 40 guests invited + 10 guests attend live + 2 bookings + 1 new team member + $500-$1000+PV = Successful virtual party
IN-PERSONTo keep your parties social while staying socially distanced hold them outside in places that start with a ldquoPrdquo
bull Park
bull Patio
bull Porch
bull Playground
bull Pool
bull Parking lot
NOW WHATWho do you know that is ready to get out and about and mingle with their friends again Add them to your list Not ready to do in-person parties yet Think of five people you can ask to help bring a summe party to life without leaving their home Host a virtual party where everyone sits outside Who are the five people you can ask today Start your list now
PARTIES
YOUR SHOPPABLE DIGITAL CATALOG Pin a link to your shoppable Catalog to the top of your party group
1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo
3 Click Spring Catalog
4 Copy and paste the URL in your party group
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 13
TOP 10stylesAUGUST
LITTLE HELPERS
OFFICE REFRESHD | Fold N Filereg
E | Your Wayreg Cube
F
G
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-Alltrade Caddy
Personalize with your childrsquos name
Top off your Large Utility Tote
A
D
C
H
IJ
Makes a great gift bag
B
E
Clear window
Leak Lockreg lining
All packed for gym class
BACK TOSCHOOLF | Thermal Tote
G | Cinch Sac
DINING OUT(SIDE)H | Large Utility Tote
I | Top-A-Totereg
J | Picnic Thermal Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 12
LETS PARTY
MAKE YOUR VIRTUAL PARTY YOUR OWN Start with the posts in the Virtual Party Playbook then add your own twist
bull Tell short stories
bull Share a tip or ldquohackrdquo
bull Talk about your favorite part of a product
bull Use your own photos Home Office graphics amp photos videos and Facebook LIVE
MUST LOVE FREE STUFF
INSIDER
WANTEDINSIDER
WANTED
VIRTUAL PARTY GRAPHICS amp VIDEOSFind tons of images to use in your virtual parties at TOT gt Marketing
bull Lifestyle images
bull Product images
bull Seasonal graphics
bull Product videos
Find additional graphics for your party on TOT gt Marketing gt Virtual Party
VIRTUAL PARTY PLAYBOOK Pull off a successful party from Insider coaching to the live party to follow-up Find it at TOT gt Marketing gt Virtual Party
VIRTUAL PARTYVIRTUAL PARTY
playbook
VIRTUALParty conveniently online Use our formula for virtual party success
1 Insider + 40 guests invited + 10 guests attend live + 2 bookings + 1 new team member + $500-$1000+PV = Successful virtual party
IN-PERSONTo keep your parties social while staying socially distanced hold them outside in places that start with a ldquoPrdquo
bull Park
bull Patio
bull Porch
bull Playground
bull Pool
bull Parking lot
NOW WHATWho do you know that is ready to get out and about and mingle with their friends again Add them to your list Not ready to do in-person parties yet Think of five people you can ask to help bring a summe party to life without leaving their home Host a virtual party where everyone sits outside Who are the five people you can ask today Start your list now
PARTIES
YOUR SHOPPABLE DIGITAL CATALOG Pin a link to your shoppable Catalog to the top of your party group
1 Go to your personal MyThirtyOne website 2 Click ldquoTrending Nowrdquo
3 Click Spring Catalog
4 Copy and paste the URL in your party group
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 13
TOP 10stylesAUGUST
LITTLE HELPERS
OFFICE REFRESHD | Fold N Filereg
E | Your Wayreg Cube
F
G
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-Alltrade Caddy
Personalize with your childrsquos name
Top off your Large Utility Tote
A
D
C
H
IJ
Makes a great gift bag
B
E
Clear window
Leak Lockreg lining
All packed for gym class
BACK TOSCHOOLF | Thermal Tote
G | Cinch Sac
DINING OUT(SIDE)H | Large Utility Tote
I | Top-A-Totereg
J | Picnic Thermal Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
- Text Field 64
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 13
TOP 10stylesAUGUST
LITTLE HELPERS
OFFICE REFRESHD | Fold N Filereg
E | Your Wayreg Cube
F
G
A | Mini Zipper Pouch
B | Zipper Pouch
C | Littles Carry-Alltrade Caddy
Personalize with your childrsquos name
Top off your Large Utility Tote
A
D
C
H
IJ
Makes a great gift bag
B
E
Clear window
Leak Lockreg lining
All packed for gym class
BACK TOSCHOOLF | Thermal Tote
G | Cinch Sac
DINING OUT(SIDE)H | Large Utility Tote
I | Top-A-Totereg
J | Picnic Thermal Tote
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 14
As Customers gear up for back to school share these top personalization ideas for kiddos teachers and parents
1 Football 2 Art Supplies 3 All Caps Stamp 4 Background Inital 5 Apple
For more personalization ideas check out your Spring Catalog or go to
TOT gt Marketing gt Spring Marketing Material gt Spring Personalization
POPS OF personalityAUGUST
Football Art Supplies
All Caps Stamp Background Inital Apple
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 15
NOW WHATPut your knowledge into action Herersquos a handy recap of your next steps for the month For every action you take or connection you make be sure to add names to your Connected Contacts Tracker
BOOK bull Challenge yourself to come up with five people you can connect with to share the August Insider Special which includes three new fall products
TOP 3 TAKEAWAYS FOR AUGUST
BOOK SELL SPONSOR
August Insider Special
Insiders with a $500+ party get 60 off the Fall is Calling Bundle
Last Chance + New Arrivals
Share the Spring Catalog before itrsquos gone + the
Halloween Collection that launches August 16
2 Ways to Sponsor
With the Pink Ticket or 31 off any Kit itrsquos a great month
to join Thirty-One
SELL bull Create a list of people to reach out to and share the Spring Catalog before itrsquos gone
SPONSOR bull If you attended IMPACT share your Pink Ticket If you donrsquot have a Pink Ticket donrsquot worryndash anyone can get 31 off of a Kit this month bull Create a list of people you could share the Pink Ticket or the 31 off kits offer with
bull Challenge yourself to hold five opportunity conversations this month
PARTY bull If yoursquore ready to do in-person parties create a list of people you could ask to host one
bull Not ready to do in-person parties yet Create a list of five people you can ask to host a virtual party where everyone sits outside
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 16
LEARN MORE TO EARN MORE
NEW TO THIRTY-ONE ATTEND HOW-TO GUIDE LIVE Register today for this virtual event to hear your next steps to get started Register at TOT gt Programs amp Events gt How-To Guide LIVE
bull Thursday August 12 at 9 pm ET bull Thursday August 26 at 9 pm ET
COME LEARN WITH US Our step-by-step online modules walk you through setting up your business and launching your first party successfully Just go to the TOT homepage and click ldquoComplete New Consultant Trainingrdquo Existing Consultants can access our training platform by going to TOT gt Learn
NEW CONSULTANT HOW-TO GUIDE This step-by-step guide to setting up your business is included in your Enrollment Kit or can be found at TOT gt New Consultant Toolkit
CONNECT TRAINING Join us in the Pink Bubble on August 9 and 23 at 9 pm ET Wersquoll be sharing tips and best practices for building connections with new people and inviting them to a Think Thirty-One Opportunity Event TOT gt Programs amp Events gt Think Thirty-One Opportunity EventJOIN US FOR
LIVE in the Pink Bubble on MondayCONNECT TRAININGCONNECT TRAINING
LETrsquoS CONNECT
DRIVE TO DIRECTOR Take your business to the next level Senior and Elite Consultants are invited to participate in the Drive to Director program Learn more at TOT gt Programs amp Events gt Drive to Director
IMPACT FOR ALL If you couldnrsquot attend IMPACT or if you attended and want a refresher join us in the Pink Bubble on August 5 from 8-930 pm ET
Well be showing highlights from the Fall Catalog plus diving into the new products prints and trends for the season Wersquoll also set you up for sponsoring success with training to help you share the Pink Ticket and 31 off Enrollment Kits in August Learn more at TOT gt Programs amp Events gt IMPACT for All
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 17
HOW WERE SUPPORTING YOUHere is the marketing Home Office is doing on your behalf this month Share these communications to spark conversations with Customers
MY THIRTYONE WEBSITE In our virtual world your personal website is your 1 business tool On your website this month wersquoll be highlighting On-the-Go Organization All Things School Halloween Collection Last Chance
SIGN UP FOR A WEBSITE amp EMAIL SUBSCRIPTIONWhat it is Collect online orders and send professional marketing emails to Customers Create shopping links that you can easily share in parties on social and via text
Why itrsquos great Keep Customers updated on opportunities to book shop and join and lead them directly to your online store to browse at their convenience
How to sign up Find subscription details at TOT gt Resource Library gt Business Basics gt Subscriptions
CUSTOMER EMAILS If you have a website subscription well be sending these emails to your Customers
bull 83 ndash On the go Organization
bull 85 ndash Top Coolers
bull 810 ndash Ultimate Backpack Organization
bull 812 ndash Road Trip Organization
bull 816 ndash Fall amp Halloween Collection
bull 819 ndash On the go with the LUT
bull 824 ndash Fall Capsule amp Last Call for Spring
bull 826 ndash Bestselling Styles of the Summer
Find your Email Activity Report at TOT gtVirtual Office gt Reports gt Email Activity
Tip Donrsquot assume Customers see their emails ndash reach out individually to let them know what great products and promotions are available this month
IDEAS WE LOVE BLOGbull 81 ndash The best back-to-school prep
Tip Blogs are an easy way to show our products in action To share with your Customers simply copy and paste the website link into a text or message
SOCIAL MEDIA SPOTLIGHT INSTAGRAM Have you checked out our stories We post fun polls inspiration and repost content from Consultants who are sharing their Thirty-One style on social Be sure to tag us thirtyone on your posts for a chance to be featured
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 18
CONSULTANTPERKS amp OPPORTUNITIES
EARN INCENTIVE TRIP 2022 TO PUNTA CANA There are FIVE months left to earn this free trip to paradise with your Thirty-Onereg sisters Earn points to join us at the Hard Rock Resort in the Dominican Republic in 2022 For details go to TOT gt Programs amp Events gt Incentive Trip 2022 ndash Punta Cana
PLAN YOUR WAY TO PARADISE Use the planner and fillable goal worksheet on TOT to keep track of your points and celebrate your progress
SUPPORT amp TRAINING
PINK BUBBLE FACEBOOK COMMUNITY The Pink Bubble Facebook Community is a fun interactive place where you get to connect with other Consultants Learn more about interesting business topics and see what others are saying in the comments See you there
LEADER FACEBOOK GROUPS These groups are segmented by Leader level so you can receive targeted tips and training
PERKSPERKSALL MY
JUMPSTARTAMPAMP
EARN NEW PRODUCTS FOR SPONSORING When you sponsor a new Consultant who submits $1000 in PV in their first 90 days yoursquoll get $50 in credit to spend on products to grow your business Learn more at TOT gt Programs amp Events gt PEQA Product Credit
CHECK YOUR PRODUCT CREDIT BALANCE You can review your product credit balance and expiration date in your Virtual Office Go to TOT gt Reports gt Balance In the dropdown menu select ldquoPEQA Product Creditrdquo
ALL MY PERKS Find details on perks for new Consultants all Consultants and Leaders at TOT gt Programs amp Events gt All My Perks (AMP)
EARN FREE PRODUCTS WITH AMP JUMPSTART New Consultants can earn free products for selling and product credits for sponsoring in their first 90 days Learn more at TOT gt Programs amp Events gt All My Perks (AMP)
Earn me
THE PINK REVEAL If you submitted $200 $500 or $1000 in Personal Volume in July youve qualified to receive a special discount on a bundle of new fall products You can redeem your discount starting Aug20 at 8 am ET through Aug 27
For full details go to TOTgt Programs amp Events gt Pink Reveal
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 19
WHERE DO YOU WANT TO BE AT
Our sales year started June 2021 and ends on May 31 2022 Start setting goals NOW to earn your IMPACT ribbons
MY WHY is
This is important to me because
MAKE THE MOST OF 2021
PROMOTION GOAL
By IMPACT 2022 I will promote to (circle one)
Senior Consultant
Elite Consultant
Director
Senior Director
Executive Director
Senior Executive Director
National Executive Director
SALES GOAL
From August 1- December 31 I will earn $ in commission
Tip To calculate the PV yoursquoll need to reach your goal multiply the number you wrote above by 4Ex $1000 commission x 4 = $4000 PV
MONTHLY SALES GOAL
To stay on track towards my goal in August I will earn $ in commission
SPONSORING GOAL
By the end of the calendar year I will sponsor new Consultants
PARTY GOAL
To reach my goal I need to hold parties by the end of the
calendar year
Aug parties
Sept parties
Oct parties
Nov parties
Dec parties
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 20
GIRLS ON THE RUNAt Thirty-One we believe confident girls grow up to become strong women Thatrsquos why wersquore partnering with Girls on the Runreg an organization dedicated to empowering girls and building confidence through physical activity and life skills learning
reg
At checkout your Customers can Round Up their purchase to the nearest dollar or make a contribution of any amount to benefit this amazing organization
Learn more about Thirty-One Gives and our partnership at TOT gt Programs amp Events gt Gives
ROUND UP FOR GIRLS ON THE RUNreg
GIRL POWER Through Girls on the Runreg trained coaches lead small teams through a research-based curriculum which helps girls in 3rd 8th grade develop essentials skills for navigating their worlds THANK YOU Thanks to your generous donations at IMPACT registration the Thirty-One Gives auction and the virtual 5K weve raised over $70000 to donate to Girls on the Runmdashthats incredible WHATS NEW If you werent able to join us for Gives Tuesday on July 20 head to the Pink Bubble to check out what you missed
You can also head to TOT to discover who is on our new Gives Care Council who won the 2021 Heart of Her award and other valuable info about Thirty-One Gives and Girls on the Run Go to TOT gt Programs amp Events gt Gives and TOT gt Programs amp Events gt Gives Care Council
DO GOOD TOGETHER For each Double Take Wristlet Pouch purchased from September 1 2021 to February 28 2022 Thirty-One is donating $031 to Girls on the Run
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 21
DIRECTORS amp ABOVE
GATHER Leaders by hosting a virtual monthly meeting with your team yoursquoll build relationships celebrate and reward your downline and help them launch each month for a consistent business Find the fun and easy Gather meeting template at TOT gt Programs amp Events gt Gather
THINK ON ITAs you think about how to support your team this month ask yourself these questions
bull What is one idea from IMPACT that yoursquore taking action on this month
bull What are your key actions to launch August to help your team book sell and sponsor
bull How will you encourage your team to sponsor using the Pink Ticket and 31 off Enrollment Kits
KEY DATESbull 810 ndash LEAD Webinar at noon ET (Zoom)
bull 824 ndash September Kickoff LEAD Webinar at noon ET (Zoom)
bull Check out the calendar on pg 3 for more important dates and times
You can find the links to the Leadership Webinars
bull on TOT under ldquoAnnouncementsrdquo
bull on the calendar at TOT gt Your Monthly Playbook
bull emailed to you
OPPORTUNITIES TO CELEBRATE YOUR TEAM
bull Earning access to The Pink Reveal
bull AMP Jumpstart (Earning products and product credits)
bull Earning Incentive Trip points
bull Earning for the Executive Incentive Trip
bull Earning PEQA Product Credits
bull Booking
bull Selling
bull Sponsoring
bull Promoting
bull AMP Leads (Leaders)
bull Personal Sales Bonus (Leaders)
READY SET ROME EXECUTIVE INCENTIVE TRIP Executive Directors Senior Executive Directors and National Executive Directors You have from March 1 2021-Dec 31 2021 to meet two of the three following requirements to earn this incredible trip
bull Qualify 12 PEQAs
bull Promote two Directors
bull Submit $550000 in total organizational volume (PV + G0 + G1 + G2)
We cant wait for this once in a lifetime trip and we want you to join us For details go to TOT gt Programs amp Events gt Executive Incentive Trip
LEAD BYEXAMPLE
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 22
ACTIVE CONSULTANT A Consultant who submits $200 in Personal Volume (PV) in every rolling three-month period (current month and two months prior)
ALL MY PERKS (AMP) Our signature rewards program includes AMP Jumpstart for New Consultants and AMP Leads for Leaders
BOOKING The act of scheduling a Thirty-One party
CAREER PATH The various rank titles a Consultant can hold within Thirty-One each of which offers different perks Consultants can promote to a higher title by meeting the requirements for that title Advancement through the Career Path follows this order Consultant Senior Consultant Elite Consultant Director Senior Director Executive Director Senior Executive Director National Executive Director
COMMISSION You receive 25 commission on all Personal Volume you submit Commissions are paid out twice a month
CONSULTANT The first title in our Career Plan Also used as a general term referring to the independent sales field as a whole regardless of title
CONSULTANT GUIDEBOOK A detailed guidebook available on TOT outlining additional information you might need during your Thirty-One journey
CONSULTANT SUPPORT The Home Office team that helps answer questions you have as you operate your Thirty-One business
CORE VALUES These 12 values one for each month of the year help guide Thirty-Ones decisions as well as how we live our livesJanuary Purposeful February Passionate March Respectful April AccountableMay CourageousJune FlexibleJuly Fun-lovingAugust CuriousSeptember AuthenticOctober Hard-workingNovember ThankfulDecember Gracious
DOWNLINE The Consultants who have signed up under you plus any other Consultants who have signed up under them
ENROLLMENT DATE The date you submitted your online agreement or the date your agreement was entered into the system if sent by mail or fax Your enrollment date is used to define the earning period for various incentivesrdquo
INSIDER (AKA PARTY HOST) Someone who brings their friends together (either in person or online) to shop with you
INSIDER COACHING The act of working with an Insider before her party to create her guest list send invitations build her wish list and get her prepared for the party
INSIDER REWARDS Every Insider can earn amazing rewards like credit to use on products shersquod like plus half-price items and access to shop Insider Exclusives
MTO Abbreviation for Thirty-Ones public website (mythirtyonecom amp mythirtyoneca) that links to your personal business Customers can order online and your Insiders can invite guests to parties and accept online orders
ORGANIZATIONAL VOLUME Personal Volume + G0 Volume + G1 Volume + G2 Volume
PERSONAL VOLUME (PV) The dollar value of the products sold by a Consultant minus tax and shipping charges Consultants donrsquot receive commissions on products purchased using Insider Rewards
PEQA A Consultant who you Personally Enrolled is Qualified and is Active
QUALIFIED CONSULTANT An active Consultant who submits her first $1000 in Personal Volume (PV)
QUALIFYING PARTY A party with a minimum of $200 in sales
SPONSOR Refers to the Consultant who enrolls an individual as a Thirty-One Consultant (or the person a Consultant is transferred to through a roll-up or otherwise)
THIRTY-ONE OPPORTUNITY The opportunity we offer people to join our family as a Consultant and start their own business
TOT Refers to ThirtyOneTodaycom Designed exclusively for Consultants this website is where you will find company updates training product information and much more to help you as you operate your Thirty-One business
UPLINE The team of leaders you signed up under starting with your Sponsor
VIRTUAL OFFICE This is the back office where you place orders personalize your website view information for downline Consultants view commissions set up party events manage contacts and view account balances Your Virtual Office is accessible by clicking on ldquoVirtual Officerdquo in the navigation on TOT
WHY The reasons ldquowhyrdquo you decided to become a Thirty-One Consultant
TALKING Thirty-Onereg
Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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Exclusions apply ndash See page 23 for details AUGUST 2021 PLAYBOOK FOR SUCCESS | 23
THIRTY ONE GIFTS INC INCOME DISCLOSURE STATEMENT ndash 2020 Representations made about income should not be considered as typical or guarantees of your potential earnings or profits as a
Thirty-One Consultant Your success with Thirty-One depends on several factors such as time devoted to your business tenure and hard work Not everyone will achieve the represented level of income
Such amounts are before expenses if any For more information about what you can expect as a Thirty-One Consultant please read our Income Disclosure Statement posted on mythirtyonecom
THIRTY-ONE GIFTS CANADA INC STATEMENT OF TYPICAL PARTICIPANTrsquoS EARNINGS ndash 2020 The primary source of income of a Typical Participant in the Compensation Plan (the ldquoPlanrdquo) of Thirty-
One Gifts Canada Inc (ldquoThirty-Onerdquo) is from compensation on personal and downline sales of products andor services Personal earnings will vary A Typical Participant in the Plan is defined as an
Independent Consultant who actively engages in the activities necessary to realize the benefits of the Plan (ie active in at least five of twelve months) A Typical Participant in the Plan earns between
Cdn $98 and $1000 annually Please note that these earnings have been derived from the past earnings experiences of Thirty-One This Statement of Typical Participantrsquos Earnings will be updated
annually For more information about what you can expect as a Thirty-One Consultant please read our Statement of Typical Participantrsquos Earnings posted on mythirtyoneca
REWARDS FOR EVERYONE (US) Rewards for Everyone offer valid August 1 2021 through August 31 2021 With every qualifying purchase of $50 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
REWARDS FOR EVERYONE (CA) Rewards for Everyone offer valid 1 August 2021 through 31 August 2021 With every qualifying purchase of $60 Customers receive 50 off the regular retail price of
one item Qualifying purchases do not include tax shipping charges and the purchase price of the items discounted under this offer Other restrictions may apply This offer may not be combined with
Insider Rewards Gift Certificates or other discounts or offers unless otherwise noted
INSIDER REWARDSEXCLUSIVES Insider Exclusives and Insider Rewards are available to Insiders with qualifying party totals of $200 or more Number of Insider Exclusives you can purchase and
number of free andor half-price items you can receive depends on your qualifying party total Insiders with qualifying party totals above $1000 earn $20 for each additional $100 in qualifying party
sales Insider Rewards may not be used to purchase half-price items Qualifying party total excludes shipping tax and Insider Rewards Other exclusions may apply Insiders with a qualifying party of
$1000 or more can select two of the Insider Exclusive styles offered for free selecting no more than one item per style Free personalization is available on Insider Exclusives that can be personalized
unless otherwise noted Insider half-price items that can be personalized receive personalization for half-price No substitutions Items available while supplies last Insiders pay shipping on discounted
and free products Free and discounted products may be subject to taxes Insider Exclusives and Insider Rewards may not be combined with other discounts or offers unless otherwise noted Offers
and items subject to change
AMP JUMPSTART New Consultant Jumpstart Program is available to new Consultants during their first 90 days as a Consultant Products available while supplies last Thirty-One Gifts reserves the
right to substitute products of equal or greater value Consultants who earn products but do not select prints or personalization will receive products in prints selected by Thirty-One Consultants
may be responsible for taxes on earned products Jumpstart PEQA Product Credit is available to Consultants who sponsor a Consultant and the sponsored Consultant qualifies in the sponsoring
Consultantrsquos Jumpstart period Promotion product credit available to Consultants who sponsor two Consultants and the sponsored Consultants qualify during the sponsoring Consultantrsquos Jumpstart
period Product credits expire 3 months after the date issued Programs subject to change
AUGUST INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between August 1 2021 and August 31 2021 may purchase the Fall is Calling Bundle at 60 off the regular retail
price Personalization of items in this Bundle is free Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined
with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SEPTEMBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between September 1 2021 and September 30 2021 may purchase the O-the-Go Bundle at 60 off the
regular retail price Personalization on products that may be personalized is included at no cost Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While
supplies last This offer may not be combined with Rewards for Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
OCTOBER INSIDER SPECIAL Insiders with a qualifying party of $500 or more submitted between October 1 2021 and October 31 2021 receive 60 off the retail price of one item Personalization
is not included in this discount Qualifying party sales exclude tax shipping and Insider Rewards Other exclusions may apply While supplies last This offer may not be combined with Rewards for
Everyone Insider Exclusives or other offers or discounts unless otherwise noted Offers and discounts subject to change
SOLUTION BUNDLES Solution Bundles available through August 31 2021 or while supplies last Offer not available on previous purchases Personalization shown is included in the bundle and may
not be removed or changed Prices do not reflect sales tax and shipping Discounts and Insider Rewards applied to the full retail price Returning one item in a bundle may result in a price adjustment
reflecting the purchase of a single item Other exclusions and limitations may apply
ENROLLMENT KIT (US) Shipping and sales tax will also be charged when applicable Enrollment opportunities including available Enrollment Kits are subject to change based on season available
inventory and other considerations Consultants who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints
Consultants will also be charged a monthly subscription fee currently $1695 plus applicable tax covering the cost of a personal website and branded emails sent to your Customers Consultants
may cancel their monthly website subscription at any time Information about website subscriptions including cancelation is available to Consultants in the Consultant Guidebook Purchase of an
Enrollment Kit or a monthly website subscription is not required in North Dakota or where prohibited by law For more information go to the ldquoBe A Consultantrdquo page at mythirtyonecom Pink Ticket
discounts are applied to the full kit price Offer available to IMPACT registrants only
ENROLLMENT KIT (CA) Shipping and sales tax will also be charged when applicable Enrollment Kits subject to change based on season available inventory and other considerations Consultants
who choose customizable kits and do not make their customization selections will receive a kit with pre-selected personalization and prints Consultants may choose to have a personal website and
branded emails sent to their Customers currently $1695 plus applicable tax per month Once subscribed Consultants may cancel their monthly website subscription at any time Information about
website subscriptions including cancelation is available to Consultants in the Consultant Guidebook For more information go to the ldquoBe A Consultantrdquo page at mythirtyoneca Pink Ticket discounts are
applied to the full kit price Offer available to IMPACT registrants only
HARD ROCK PUNTA CANA AND EXECUTIVE INCENTIVE TRIP Earners are determined by Thirty-One Gifts LLC (Thirty-One) in its sole judgment and discretion Thirty-One reserves the right to audit
earners and to disqualify any participant due to violation of earning requirements manipulation or mistake Thirty-One reserves the right in its sole discretion to cancel the Incentive Trips or change
the program rules at any time and for any reason By participating in the Hard Rock Punta Cana andor Executive Incentive Trip participants agree to release and hold harmless Thirty-One Gifts LLC its
affiliates owners directors officers employees and agents from any and all liability for any damage injury or loss of any kind related to participation or eligibility in a Thirty-One Incentive Trip
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