Platform Publishing: Your Ticket to a Better, Faster, Cheaper Products Future Proofing Content Product Development Marc Strohlein Principal Agile Business Logic May 1, 2013
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May 27, 2015
The notion of platforms in business isn’t new—automakers and product makers realized the value some years ago, software developers adopted it, and most recently Amazon, Google, and Apple have built businesses around the concept. This webinar is your first step in moving from siloed product-oriented architectures to a modular approach that enables quick creation of new products on a platform of shared content, services, processes and partners. Like Wayne Gretzky, you’ll soon be “skating to where the puck is going.”
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Platform Publishing: Your Ticket to a Better, Faster, Cheaper Products
Future Proofing Content Product Development
Marc StrohleinPrincipalAgile Business Logic May 1, 2013
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Agenda
• What is Platform Publishing?• A Quick Look at Architectures• Defining Platform Publishing• The Five Pillars• Implementing Platform Publishing
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What is Platform Publishing?
• Concept, not a thing• A way of thinking about product development
– Architectures and roadmaps– Shared, re-usable content and resources
• A way of doing product development– Agile, iterative processes– Diverse, cross-functional talent and teams
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Incremental, Not Architected
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Planned and Architected
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Product A Product B Product C Product N
Product-Centric Publishing
ContentProcess A
ContentProcess B
ContentProcess C
ContentProcess N
Visual Depiction of Platform Publishing
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Big Data User and Profile Data (CRM)
CMSRepository
ContentAuthoring
Search/Browse CollaborationViewing/
Analysis
Content Integration Layer
WebContent Purchased
Content
Ent. JobFunction
Analytics Tagging/Taxonomies Security Search
IntegrationTools
Infrastructure Layer
Product AProduct B Product C
Product N
Platform Publishing Defined
Modular, cohesive collection of hardware, software, people, and processes that provide a unified foundation for creation and delivery of content products, now and in the future
and,Holistic way of thinking about product development
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Extending the Definition
• Platform Publishing Environments are:– Scalable– Shareable and reusable– Extensible and upgradeable– Agile
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Why Consider Platform Publishing?
Your Product Development
Competitors who Work 25 x 8
Mobile DeviceProliferation
Social Everything
Rapidly Changing User Expectations
Fickle Customers
New Technology Juggernaut
Innovation Drought
Products Late and Over Budget
Your Technology Millstone
How Can Platform Publishing Help?
• Enable user personalization—content in context
• Create a customer engagement engine
• Support diverse devices and formats easily
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How Can Platform Publishing Help?
• Leverage and re-use content
• Continuously enhance products and technology
• Produce better, faster, cheaper, products
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The Pillars of Platform Publishing
• Modular architectures and APIs• Modern CMS, XML, and semantic technology
(intelligent content)• Cloud-based development using scripting languages
and frameworks • Analytics• Diverse talent and agile practices
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Modular Architectures and APIs
• Modular architectures make it possible to upgrade or swap out technology more easily– No more rip and replace
• APIs enable an application to access content and services from another application– Flexibility for client delivery (Mash-ups)– Glue for modular architectures
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Modularity
Monolithic Modular
Product Production and
Fulfillment System
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API Example: NYT
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CMS, XML, and Semantic Tagging
• Modern CMS solves many content headaches• XML enables content markup• Content markup makes content component-
ized and re-usable• Semantic markup makes content “intelligent”
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Why a Modern CMS?• Older CMS
– Repository– Versioning– Workflow– Security
• Modern CMS– Component content management– Targeted content marketing– Responsive design for diverse targets– Social media management– User experience management– XML, HTML5, CSS, XSLT
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Tagging Value Hierarchy
• Semantic tagging• Key word tagging• Structure
tagging• Display tagging• No tagging--
unstructured
Valu
e an
d Po
wer
• Act upon meaning• Recommendations• Relationships and linkages
“like”• Personalization• Workflow integration• Discovery/search
enhancement• Identify/manage components• Display formatted• Display
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Scripting Languages, Frameworks, and the Cloud
• Scripting languages speed development– Faster and “lighter”
• Frameworks are like prefab construction—save time and work for developers
• Cloud computing reduces IT workload and helps in modernizing legacy environments
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Scripting Languages, Frameworks, and the Cloud
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Analytics: The Brains of the Outfit
Web, Mobile, Social
Usage
Usability
Effectiveness
Popularity
Sentiment
Content Relationships
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Web Analytics: SiteCatalyst Widget
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Talent and Agile Practices
• New products require new skills• Engagement is harder in “short attention span
theater” • Dry content is unused content• Agile practices get to “better, faster”
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Diverse Talent
AuthorEditorLayoutPublisher
AuthorEditor LayoutPublisherUser Interface DesignerUser Experience DesignerStoryboard CreatorSoftware developerGraphic designerMultimedia specialistMobile design and development
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Development ProcessesOld Way: Serial
To This
New Way: Iterative
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Springer and MarkLogic Agile Platform
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Getting to Platform Publishing
• Product and technology architectures (living documents)
• Think global, act local• Build new, retire old• Use road maps and agile
processes• Pay attention to culture!
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About
• Marc Strohlein, Principal, Agile Business Logic• Author, “The Energized Enterprise: How to Tap
Your Organization’s Hidden Potential”Agile Business Logic is a consulting firm that helps businesses, associations, and non-profits unlock their performance potential by optimizing and aligning strategies, people, processes, and technologies.
www.agilebusinesslogic.commstrohlein@agilebusinesslogic.com650-766-1067