Platform strategy for service player

Platform Strategy For Service Player

2012. 6. 23. mobizen

Platform

Platform = OS?

Platform Has SDK, Application, Distribution System, BM

InPlatform

Platform Strategy For Service Player

Open API

0 3,750 7,500 11,250 15,000

741

1,840

14,400

380

3,640

375

Contents

Local

Map

Mobile Map

Search

Shopping

Daum의 API 서비스별 키발급 현황

- Source : dna.daum.net(2012.6.2)

Difficulty Of Open API

1. Resource

2. The Change Of Service

3. Version

4. Authentication

5. Standard

6. Document & Sample Code

No Needs!

[Input]Mobile Tag, Voice Recognition, M2M

[Output]TTS, SMS, Push Notification

User’s AccountOpen ID, oAuth, Cookie, Profile

User’s Relation Search [Active Sync]

Address Book,

Calendar

[IMAP, pop3]E-Mail

Social Search Media Others

Vertical Open API Of Service Player

- Source : http://www.mobizen.pe.kr/939

Open API Is Not a Platform. It Is a SDK

Developer Want Only Data

Social Platform

SNG

SNG

SNG

SNG

0% 8% 15% 23% 30%

3.60%

26.40%

3.61%

0.20%

0.22%

Pinterest

Facebook

Twitter

LinkedIn

Google +

Referral Traffic of January 2012

- Source : Internet Marketing

Open API? Button!

Open API? Button!

Business Account

+10%

Monthly Order Number In Pinterest

0

100

200

300

400

75

320

2011. 9

2012. 4- Source : Shopify Store

Average Order Price

PinterestAmazon

BingYouTube

Twitter

GoogleYahoo

Facebookvimeo

$80

$40

- Source : Shopify Store

Social Curation Service

It Might Be Right Platform Strategy For Service Player

http://www.mobizen.pe.kr@mobizenpekr

Thanks For Listening.