Platform-centric Growth in Mobile Devices

Platform-centric Growth in Mobile Devices

There is a decisive shift in Mobile Phone Growth

with increasing focus on Mobile Platforms…

Google and Apple disrupted the market with

Android and iOS respectively…

Here is a look at the platform growth numbers…

Period Android iOS Windows OSBlackBerry

OSOthers

2015 Q2 82.8% 13.9% 2.6% 0.3% 0.4%

2014 Q2 84.8% 11.6% 2.5% 0.5% 0.7%

2013 Q2 79.8% 12.9% 3.4% 2.8% 1.2%

2012 Q2 69.3% 16.6% 3.1% 4.9% 6.1%

As of Q2, 2015, iOS & Android had a combined

market-share of over 96%

While feature phones led the revolution in

voice mobility…

…Smartphones paved the way for “Apps”

…and an App based Ecosystem

OS Platforms that could work optimally across device

specifications further increased platform-centric focus

Reasons for Android’s

phenomenal growth included:

Configurable OS with adaptability across

device specifications

Agile Product Enhancements with

successive Platform roll-outs…

The ecosystem rolled out a galaxy of apps – across

categories including entertainment, gaming, news, etc.

Social Media became all-pervasive with

anytime anywhere accessibility

As mobile devices continue to evolve, operating systems will continue to remain central to the success of handset manufacturers

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