Plant Sitters “Where your Plants are in our Hands” Anthony Sawyer 16 years old Junior, Sullivan High School.

Plant Sitters

“Where your Plants are in our Hands”

Anthony Sawyer16 years oldJunior, Sullivan High School

Problem Dying plants and flowers from being left

untended Plants and flowers left abandoned at home

for long periods of time 80% of people surveyed report that they

forget to water their plants, and they end up dying

Solution/Benefits We take care of plants for

their owners while they away for business or vacations. Our customer’s plants wont

die when they are away. Our customers would also

benefit because they have their plants taken care within the privacy of their own home.

Mission & Social Impact Origin: The founder was inspired to start this

business when his grandparent’s plants almost died once when they went on vacation, and he was able to revive them.

Mission Statement: Plant Sitters, a plant care service, provides good care to customer’s plants when they are not home. Plant Sitters arranges the schedule the plants need to be watered and fed based on the customer’s convenience.

Social Impact: Plant Sitters makes a social impact because keeping plants alive contributes to decreased carbon dioxide levels in the air.

Description of Service Plant Sitters takes care of plants

when owners are away We also rehabilitate plants when

they are dying Customers can call to request our

services when encountering our advertisement

Customers can specify their care requests

Customers will receive our services & not worry about the payment until after they assure themselves their plants are well taken.

Business Model

Economics of One UnitSelling Price $50.00 Cost of materials $0.50 Cost of labor $17.50

Transportation $10.00

Total COSS $28.00Contribution Margin $22.00

Definition of One Unit

1 week of plant care per household.

Monthly Break Even Units

$150.00 = 6.82 ≈ 7 units$22.00

Description of Expenses

Variable Material Expenses

Total: $0.50

Miracle Grow $0.50

Fixed Expenses

Total: $150.00

Insurance $50.00

Advertising $25.00

Cell Phone $75.00

[Market Analysis]

Description of Target Consumer

Demographics Geographics

Ages 20-75,male & female, +$50k household income

Benteen Park Area of Atlanta 30315

Psychographics Buying Patterns

Travels a great deal, Appreciates nature and loves their plants

Willing to spend money on plants, Afford to travel; Doesn’t like going out much to hardware stores to buy plants.

Total population of targeted geographic

area

Population of target market

40,288

Market size

(based onsurvey)

Target Market Size

Market Statistics

Industry Name:

Residential Cleaning Service

Annual Industry Sales: $ 46 billion

5,873

1,113

Market Analysis

Marketing & Sales Posters in local hardware/gardening

supply stores Weekly ad in local newspaper gardening

section Referral discounts offered Passing out of flyers in local park Advertise in social media such as Twitter,

Google+ & Facebook

[Competition]Plant Sitters Sprout Home

Gethsemane Garden Center

Location Home Store Store

Business Model

Focus on Plant Care

Also sells home decor

Sells a lot of supplies

Trustworthiness

Build relationship

Unknown salesperson

Unknown salesperson

Your Competitive Advantages

1. Provides the care in the convenience of customer’s home.2. Focuses only on plant care and not the sales of multiple items.3. Can be trusted because we build relationships with customers.

Competition

Qualifications Basic plant care knowledge Insured company NFTE experience Sullivan Finance Academy experience PLANT SITTERS LOVE GARDENING &

PLANTS!

Sales Projections

0

5

10

15

20

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec

Units Sold

Units Sold

Total Units118

Gross Revenue$5,900

Net Profit$676.60

Start-up FundsItem Why Needed Cost

Uniform marketing/professionalism $35.00Crate transportation of tools $10.00Small shovel plant renovation $5.00Plant scissors plant renovation $12.00Fertilizer feeding $15.00Water spout watering $5.00

Total Startup Expenditures $82.00

Emergency Fund $41.00Reserve for Fixed Expenses $450.00

Total Startup Investment $573.00

ROI: Return on Investment$676.60

=118%

≈ $1.18$573.00

ROS: Return on Sales$676.60

=11.5

%≈ $0.11$5,900.00

Future Plans Plans for Growth:

We want establish a profitable customer base.

Expand our business across Atlanta, and then nationally.

Plans for Philanthropy: Plant Sitters will donate to efforts that help

plant trees and create green places in urban areas

Plant Sitters

“Where your Plants are in our Hands”