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• What are the top 3 common mistakes in running a contest on Facebook?
• While contests certainly drive traffic, what happens AFTER the contest and how do you get the "right" customers vs folks who just want to get a discount or just want to win the ipad?
• What metric is most important to measure at each stage of your contest— especially regarding ROI?
• How do you predict how much traffic you'll get, conversion rates, signups, etc?
• What about all these brands that requires users to like a page (fan-gating) or provide extended permissions— when is the hit to conversion rate worth the extra data?
• What are specific examples you can share of success?
Votigo is the leading social media marketing and technology company helping businesses to better engage with their customers through the use of user-generated photo & video contests, interactive sweepstakes, and online promotions on Facebook, Twitter, Mobile, and stand-alone sites.
Company Overview
Votigo creates viral and engaging social media promotionsthat drive measurable results for our clients.
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BRANDS WE WORK WITH …
Company Overview
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Benefits
1. Increase Likes
2. Virally spread your marketing message
3. Build community around your brand
4. Gain access to great content
5. Grow your customer base
Contest & Sweepstakes
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1. Clearly define your objectives
2. Decide what platforms to run on
3. Promote it
4. Make it social
5. Choose the right partner
Tips for Success
Contest & Sweepstakes
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Common Mistakes
1. Too complicated to enter
2. Poorly promoted
3. No “Like” gate
4. Doesn’t follow Facebook’s Promotion Guidelines
Contest & Sweepstakes
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1. Promotions can be administered on Page Timelines or within apps
2. Users can post on the Page and comment on posts
3. Likes can be used as a voting system
4. Entries can be collected though messages
5. Don’t use Facebook’s name
http://www.facebook.com/promotions_guidelines.php
Facebook Promotion Guidelines
Contest & Sweepstakes
CASE STUDY
Stonyfield YoBaby Yogurt Photo & Video Contest
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• 50,707 new fans• 7,237 entries• 27,608 votes• 7,034 comments• 105,831 UUs
Results
Solution• User voting• Photo submission• Share + Invite Friends