Planning Music Video 1:Constructing Shortz Image

Constructing Shortz Promotional Image

Background Information

Shortz has been writing his own songs in his album called “Itz Da Beez N Da Birdz”. He is 18 years old and the genre of his music is mainly grime/rap.

Target AudienceThe target audience of Shortz will mainly be teenagers and young adults aged from 13-20. This is because the genre of his music is grime. Most of his lyrics involve language (slang) used by teenagers so only they are able to understand what he really is rapping about. Another target audience are people who like to party and rave this is because most of his songs have an upbeat rhythm. His song “Birds & The Bees” portrays an image that girls nowadays are very easy, this means that his target audience may be mostly males. This links in with Mulveys theory “Male Gaze” as it is mainly aimed for the males audience.

Target Audience

Values of The Target Audience/Artist:•You should have fun at parties and raves•Attracting the opposite sex gives you a higher status/respect•Girls can be easy to attract•There are a lot of girls that do not respect them selves these days

Hair/Makeup/Tattoo’s

Most grime/rap artists have tattoos however Shortz will be challenging this stereotype as his image will be more mysterious as this will shock the audience and people will want to find out more about him.

Costume

Although most rap/grime artists go for the “gangster” baggy clothes ,Shortz will challenge this stereotype. His costume will be smart wear as this makes him stand out from the crowd and it will make people take him more seriously although he is only 18.

Props

In most videos expensive cars are used as props to show the possessions that they own. This music video will reinforce this stereotype however the artist himself will not be driving it.

Location

In grime music videos the location is usually in dark and ghetto areas. this music video will reinforce with this stereotype however in some locations it will challenge it too.

Stereotypes Of Grime Music

Flashy Jewellery

The music video will go against this stereotype

Flashy Cars

The music video will conform to this stereotype

Money

The music video will go against this stereotype

Girls

The music video will go against this stereotype

Aggressive

The music video will go against this stereotype

Crime Associated

The music video will go against this stereotype

Drugs

The music video will conform to this stereotype