Planning for Question 1 Evaluation

Planning for Question 1

Music Video and Ancillary Task Evaluation

Music Video Conventions

• Visuals matching lyrics• Visuals matching music• Genre – Narrative, Performance, Conceptual• Artist close-ups• Star Iconography• Voyeurism• Inter-texuality

Goodwin’s Analysis!!!

Music Video Conventions I Have Used

• Visuals matching lyrics:- Fool – The lead actor is making a fool of himself

by dancing in the middle of the street in front of a complete stranger.

• Visuals matching music:- The editing cuts are in time to the beat of the

music. - The dancing of the lead actor is in time to the

music.

Music Video Conventions I Have Used

• Genre:- Narrative – the focus of my music video is on

the narrative of a teenage nerd trying to impress a popular teenage girl with his dancing and resulting in making a fool of himself.

- Alongside this there is the narrative dream sequence which is from the teenage boy who dreams that that the girl and him are in a relationship.

Music Video Conventions I Have Used

• Genre:- Performance – The dancing of the lead actor in my music video is the

main focus of my music video as it is how he results in making a fool of himself.

• Artist Close ups:- Within my music video I have included a number of close ups of both the

lead actor (Teenage Boy) and the supporting actor (Teenage Girl).- This is seen especially at the beginning of my music video in order for the

audience to build a relationship with the teenage boy and relate to him. - Artist close ups are continued through the rest of my music video so that

by the end of the video the audience feel emotionally connected to the character in this case sympathetic as he is rejected by the girl due to social conventions.

Music Video Conventions I Have Used

• Voyeurism - In my music video I have incorporated the voyeurism in the

dream world sequence.- The audience are shown an exclusive preview of the teenage

boy’s dream about him being in love with the girl.- In reality the audience would not have seen this as it is a

private affair, for instance the other characters in the music video are not shown this.

- The reason behind this is to create an emotional connection between the teenage boy character and the audience as they can associate with similar feelings/views due to the demographic of the audience.

Music Video Conventions I Don’t Use

• Star Iconography:- As my music video is mainly a narrative music

video, the only people included are the actors who tell the narrative rather than the actual artist.

- Therefore in my music video I have not focused on star iconography and branding.

Music Video Conventions I Don’t Use

• Inter – texuality:- In my music video I haven’t used any inter- texuality as I didn't’t feel it would add anything to my music video in particular due to the genre I had chosen and the narrative.

Music Genre Conventions

The music genre of my music video is DANCE:- Dance routines- Male and Female gaze depending on target

audience.- Strong bright lighting, very colorful scenes- Variation in camera shot/angles- Hand held camerawork- Night club/Disco Scenes- Summary scenes

Music Genre Conventions I Use

• Dance Routines:The lead actor of my music video performs a dance routine. This is the main focal point of the video as it is what makes him look like a fool in front of the girl he likes.• Male gazeAs the target audience for my music video is male then there is a male gaze seen through the main character (teenage boy). The representation of the teenage girl is according to male gaze, the stereotypical ‘perfectly beautiful’ girl to fall for.

Music Genre Conventions I Use

• Variation in camera shots and anglesThroughout my music video I have used a wide variety of camera shots and angles in order to keep the audience engaged with the narrative as being a dance track the lyrics aren’t enough to hold the target audience by themselves as with other music genres. • Handheld cameraworkI use handheld camera work during the dream world sequence to give the idea that the audience are the third person in the scene. This is typical of dance music videos as they want the audience to ‘feel the scene’ or become involved in the ‘party’ etc.

Music Genre Conventions I Use

• Modern Teenage StereotypesWithin dance music videos the stereotypes commonly associated with modern teenagers such as drugs, sex, partying etc. are present. In my music video I portray two stereotypical teenagers; the geek and the popular girl.

Music Genre Conventions I Don’t Use

• Typical Dance Music Video LocationsA stereotypical dance music video would feature a location such as a nightclub, party or beach. My music video doesn’t follow this convention as I am concentrating on the narrative structure of the music video rather than the performance element. Therefore I chose locations which would allow me to tell the narrative.• Strong Bright Lighting and Bright ColorsIn the production of my music video I didn’t use any artificial lighting whilst filming. Any lighting effect was added in post production.

Stereotypes and Representation• Men engaged in significantly more aggressive dominant behavior• Men represented as independent, adventurous and unemotional• Presence of women solely for the purpose of display (Rather

than a narrative function)• Messages about dancing, love etc.• Themed around partying and clubbing scenes• Behavior of people – Jumping, dancing, drinking• Basic structure of the storyline at the beginning creating a link to

the characters going to a club/party which is where the dancing is going to happen.

Stereotypes I follow

• Stereotypical gendered occupations.Within my music video the girl is represented as the popular, top of the social ladder teenager whilst the boy is represented as the geek or fool, at the bottom of the social ladder. • Women engaged in passive behaviorWithin my music video the teenage girl is the one being admired and the one who doesn’t do the most chasing instead is the one being chased after.

Stereotypes I follow

• Women more likely to be presented in provocative or revealing clothing.

Initially I would have liked the teenage girl to wear more provocative clothing in the music video but due to circumstances such as weather that was not possible. However the short dress worn in the dream world sequence of the music video is provocative in terms of showing a lot of leg.

Stereotypes I follow

• Messages about dancing, love etc.Within my music video there is a message about love being restricted by social conventions. Because the teenage boy is a geek the dream world is only a dream so when the audience are revisited to reality at the end of the music video they are lead to believe that the two people will meet/be together however they don’t.

Stereotypes I Don’t Follow

• Men engaged in significantly more aggressive and dominant behavior.

In my music video the teenage geek is not presented as dominant over the female character as she is independent in terms of walking away after he makes a fool of himself. As well at the end of the music video the teenage geek does not force her to be with him.

Stereotypes I Don’t Follow

• Men represented as independent, adventurous and unemotional.

In my music video, although the teenage geek is adventurous in the dream world, he is represented as emotional in terms of revealing his feelings for this girl and taking a risk to impress her ‘putting his heart on the line’. Also he is not shy in showing his disappointment after making a fool of himself.

Stereotypes I Don’t Follow

• Presence of women solely for the purpose of display (rather than a narrative function).

In my music video the teenage girl plays a significant role especially in the dream world as she represents the top of the social ladder and is represented as chasing the teenage geek so is seen in control has power and independence rather than an object.

Stereotypes I Don’t Follow

• Themed around partying and clubbing scenesIn my music video the two locations which would be linked to dance videos parties and clubs are not present as my focus was on the narrative style rather than the performance. This is influenced from similar music videos such as David Guetta – Titanium.

Summary

• I follow the majority of the conventions of music videos.

• My music video fits into the genre of dance music videos

• I have incorporated general stereotypes of music videos and stereotypes common of dance music videos.

Planning for Question 1

Music Video and Ancillary Task Evaluation