Planning for Heritage Tourism 5 th in the Heritage Tourism series Once you have all the partners participating and they have bought into your efforts and.

Planning for Heritage Tourism5th in the Heritage Tourism series

Once you have all the partners participating and they have bought into your efforts and are engaging in the process it is time to strategically plan how you want to develop

tourism in your community.

Planning for Heritage Tourism

Francis O. BoggusFrancis O. Boggus & AssociatesCommunity Development & PlanningDeMoines, [email protected]

Planning for Heritage Tourism• Insights on how to proceed• Strategic planning - Why Plan?1. A guide2. A reason3. A way4. A Road map5. What to keep and what to change6. Understand capacity and resources7. A method


• Strategic Planning Components:1. Mission- why we do this2. Vision- Where you want to be3. Analysis of current situation4. Goals5. Strategies


• Components :Continued-

1. Resources2. Action3. Evaluation4. Celebration


• Action Planning:1. Analyzing tasks2. Identifying and acquiring resources3. Identifying staff and volunteers needed to complete activities4. Evaluation to determine when tasks are accomplished5. Timeline for accomplishments set6. Use an Action Planning form

A tool to summarize your plans, who is responsible and a timeline.

-a reminder-an outline for follow-up-a place to review on accomplishment


Strategic Planning * Capacity Approach• Build on what is good and not what is wrong• Addressing what is wrong will work itself out


Favorites Exerciselook at what you need to preserve

1. Favorite things to do2. Favorite places to go3. Favorite reasons to live here


Visioning- 5 years into the future:1. What are its characteristics?2. What does it look like?3. Organize into common categories


Values Exercise:What are the core values of the community?


Transitioning to Action:1. Moving from the desired condition to the real2. What needs to happen in the next year?3. What issues need to be addressed?


Action planning:1. Prioritization Exercise - One thing2. Organization3. Action Planning Sheets


Environmental Scanning:1. Help/Hindering exercise2. SWOT Analysis


Implementation:1. Task analysis2. Resources Development plan3. Recruit community members4. Monthly meetings5. Celebration of success6. What next?


one year later

Revisiting and reinvigorating the vision

1. Revisit the Vision2. Changes3. Reprioritizing 4. Action planning5. What next?


Strategic Planning Considerations:1. Forever process2. It is organic3. Plan does not sit on shelf4. Creates action5. Build on small successes


Process Design ProcessContinue to ask these questions

1. What?2. Why?3. Who?


Understanding the Planning Process

1. Successful planning process built on trust, mutual respect and collaboration

2. A good planned process helps achieve:a. Attracting right kind of visitors to the communityb. Developing necessary services, products, and infrastructure c. Maximizing opportunities presented by tourism as job and business generatingd. Ensuring tourism is sustainable for both business and community from

an economic, social, cultural and environmental perspective

3. Ensuring the efficient and effective use of resources and funds

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Francis O. BoggusFrancis O. Boggus & AssociatesCommunity Development & PlanningDeMoines, [email protected]

Comments & Questions

Planning for Heritage Tourism 5 th in the Heritage Tourism series Once you have all the partners participating and they have bought into your efforts and.

Documents

action planning form

heritage tourism components

heritage tourism insights

heritage tourism visioning

heritage tourism series

heritage tourism transitioning

action planning sheets

successful planning