Planning for an international audience to save time and money.

Planning for an international

audience to save time and money

RachelPeña

#UXPA2016www.uxpa2016.org

Session Survey:www.uxpa2016.org/sessionsurvey/349ConferenceSurvey:www.uxpa2016.org/survey

Rachel Peñ[email protected]

Broaden your horizons

World Population (人=1 million people)

World Languages (by number of native speakers)

and there are6,889

languages not listed here(not counting dialects)

1. Chinese2. Spanish3. English4. Arabic5. Hindi ( India)6. Bengali (Bangladesh)7. Portuguese8. Russian9. Japanese10. German

11. Javanese ( Indonesia)12. Lahnda (Pakistan)13. Telugu ( India)14. Vietnamese15. Marathi ( India)16. French17. Korean18. Tamil ( India)19. I ta lian20. Urdu (Pakistan)

Know the Rules

Privacy and Data Protection by Country

http://heatmap.forrestertools.com/

Understand the Technological Considerations

Understand the Users

International Personas

Make a solid plan

Potential Costs

00.5

11.5

22.5

33.5

44.5

5

1 Language 2 Languages 10 Languages

No I18NFull I18N

Exponential Increase in Cost

Or you get what you get

Know the Terminology

I18NL10N

G11N

DefinitionsInternationalization is the process of designing a software application so that it can be adapted to various languages and regions without engineering changes.

Internationalization (I18N)

Localization is the process of adapting internationalized software for a specific region or language by adding locale-specific components and translating text.

Localization (L10N)

Globalization is the process of creating content for acceptance by a broader global audience.

Globalization (G11N)

Build a Flexible Framework

Typography and Language Considerations

What is Unicode?Unicode provides a unique number for every character, no matter what the platform, no matter what the program, no matter what the language.

So what does that mean?

It means Peña doesn’t become Pe⎕a

LanguagesfamiliesDouble byte Cyrillic Other languages

JapaneseChineseKorean

RomanRussianBulgarian

LaotianFarsiThai

Double bytecharactersA double-byte character set also known as an "expanded 8-bit character set", is an extended single-byte character set, implemented as a code page.

Cyrillic languagesIt is the basis of alphabets used in various languages, past and present, in parts of the Balkans and Northern Eurasia, especially those of Slavic origin, and non-Slavic languages influenced by Russian. Cyrillic is one of the top 5 used writing systems in the world.

OtherlanguagesMore than 30 major unique writing scripts for languages exist in the world.

LanguagesexpansionSeparate presentation and content, so that font sizes, line heights, etc. can be easily adapted for translated text. You should also bear these ideas in mind when designing database field widths in character lengths.

Expansion chartFor most languages, it is generally safe to prepare for as much as 25%-35% expansion.

Remember that the actual expansion percentages will change depending on the subject matter, writing style, and sentence or string length.

Very short strings of text can expand as much as 100%-300% in length, and longer passages will often expand at the following estimated rates:

Expansion chartExpansion & Contraction Percentages for Translation

Language From English To EnglishAlbanian +15% -5% to -15%Arabic +20% to +25% -20% to -25%Burmese +15% -5% to -15%Catalan +15% -5% to -15%Croatian +15% -5% to -15%Czech +10% -5% to -10%Danish -10% to -15% +10% to +15%Estonian +15% -5% to -15%Finnish -25% to -30% +30% to +40%Flemish +10% -5% to -10%French +15% to +20% -10% to -15%German +10% to +35% -20% to +20%Greek 10% -5% to -15%Hebrew -20% to -30% +20% to +30%Hindi +15% to +35% -15%Italian +10% to +25% -15%Japanese -10% to -55% +20% to +60%Korean -10% to -15% +15% to +20%Norwegian -5% to -10% +5% to +10%Polish +20% to +30% -5% to -15%Portuguese +15% to +30% -5% to -15%Russian +15% -5% to -15%Spanish +15% to +30% -5% to -15%Swedish -10% +10%Thai +15% -5% to -15%

Considering the Data Details

Basic Form Layout

First Name:

First Name:Or Stacked

In-line

When Translated…

Nombre de Pila:Or Stacked

In-line Nombre de Pila:

Cultural variation in name structuresStructure

Given Middle Family Suffix

Double family names

Single-word names(Mononyms)

Multiple names, none of Which are historic familynames passed from generation to generation

Places used

Many, with slight variations

Spanish and Portuguese

Parts of Indonesia, India, Pakistan

Ethiopia:Names includes lineage ( 3 or 7Generations of mononyms )

Arabic Countries:Includes patronym, reference to First-born son, personal description, occupation or tribe

Scandinavian:Patronyms used in place of a family name.

Example

Martin Luther King Jr.

Gonzalo Alberto Peña Solórzano

Sugiantoro

YakovLebna Nadew NegasiMekdim Bekele Mihretu

Abu Karrim Muhammad al-JamilIbn Nidal ibn Abdulaziz al-Filistini

Jón OlafssonKristin Jónsdóttir

Other Considerations• Length of names

• Relative importance of name elements

• Life events that trigger name changes

• Need for additional name versions- Pronunciation for Japanese names- Alternative names, such as preferred names

“Bob Smith” = “Robert James Smith III”“Simon Fong” = “Fong Yat Ming” = 方一鳴

- Historical names (e.g. Maiden names)

Standard address form

How do you put this address there?

Lomas de La TrinidadCarretera Vía Las Minas,Cruce con C. San Rafael, Qta. KatyCaracas 1080Venezuela

Calendars & Dates

AsiaNorth AmericaEurope, South America

Hebrew date: Islamic date: Afghan date:

25th of Iyyar, 577625 Sha’ban, 143713 Jawza, 1395

06/02/16

Phone numbers

Country Example Digits

Australia (0403) 416 7216 11Brazil (97) 8723-8967 10China 190-6587-1234 11France 06 87 71 23 45 10Norway 24 56 76 34 8United Kingdom 07700 954 321 11United States (801) 373-7337 10

Number Display

Country FormatFrance 1 234 567,89Germany 1.234.567,89India 12,34,567.89Switzerland 1'234'567.89United States 1,234,567.89

Being aware of the Visuals

Meanings of colors changeVery few colors hold the same meaning across cultures

Passion is represented by Red in multiple locales

But Courage can be represented by Red, Orange or Yellowdepending on where you live

Icon and symbol selection “Symbolism can be culture-specific. The check mark means correct or OK in many countries. In some countries, however, such as Japan, it can be used to mean that something is incorrect. Japanese localizers may need to convert check marks to circles (their symbol for 'correct') as part of the localization process.”

http://www.w3.org/standards/webdesign/i18n

Know your Audience

Content Strategy for Multiple Languages

Minimum Viable Product

Graceful Degradation

Validate with the Intended Users

Thanks

http://bit.ly/1RT53JO

Rachel Peñ[email protected]