Planning and Developing a Content Strategy

PLANNING AND DEVELOPING A CONTENT STRATEGY

Amanda Maksymiw, Content Marketing Manager

Yes, You DO Have Time For That

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Content Marketing Strategy Components

Mission Statement and Goals

Audience

Journey

Distribution Plan

Editorial Targets

What’s Your Purpose?

To organize the world's information and make it universally accessible and useful.

Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.

Sample Mission Statement

To be the resource where sales and marketing leaders can find useful information, advice, insight, resources and ideas for growing their businesses with Big Data and predictive analytics.

What’s Your Goal?

Key Takeaway

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Key Takeaway

Image Credit: Dunc(an’t stand this new layout!)

Who’s Your Audience?

Who’s Your Audience?

Mary, Marketing Ops DirectorExecutes marketing programs, manages the database, drives leads to sales team and focuses on pipeline opportunity.Top challenge: Fill the funnel!Loves marketing technology, Excel, reporting.Analytical, healthy eater, data geek.

What’s Their Journey?

Awareness

Consideration

Purchase

Decision

What’s Your Distribution?

Finally, What’s The Right Content?

Curated content

eBooksWhitepapers

Original videos

Case Studies

Podcasts

InfographicsBlogs

Articles Newsletters

Reports Surveys

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