Get personalized travel planning from destination experts
Jul 12, 2015
Get personalized travel planning fromdestination experts
Travel planning is way harder than it needs to be because of too many
options and information chaos
Our goal: Users should be able to start with the desire to go for a trip and end
with an executable plan
How travellers are evolving globally
Off the beaten path sights
Authenticity
Specific Interests
Insider secrets
Exotic Locales
Explore like a local
They need:
To sort through the information chaos
Get real expert advice
Have travel plans customized to their needs
Travellers are spending more on their trips and need ways to make the most of it
Solving pain-points
Saves time Saves money
Gives a fully executable itinerary
Adds a human connection
For “explorers”* who plan their own trips and seek noveltyFor “individual mass tourists” who like to play a part in planning their tripsNOT for “organized mass tourists” who don’t care about customizationNOT for “drifters” who travel without an itinerary
*Cohen’s tourism typology (1972)
Market segments
X-axis: “Level of uncertainty”
How it works
Choose a Travel Ninja -> Pay them -> Get goingSimple
Who are the Travel Ninjas
Profile verified by checking online and
social footprint
Reviews-based price
bandsSee previous
trips planned
Performance monitoring
Customized travel plan
Fully executable plan
Embedded with maps, images and videos
Unlimited discussion
Well-organized information
Differentiators
• Highly personalized and interactive
• Structured and organized content
• Time-bound and accountable
• Inspires confidence
• Zero learning curve for users
Pricing
Travel Ninjas can choose between:
a) Automatic price bands based on review scores
b) Manual pricing, in which they can set their own prices
Customer Acquisition
Ninjas marketing
themselves
Presence on Travel
Forums
Free content
Where we are today• Public beta launched in January 2014
• Great feedback from users– 140 trips planned
– Average price of $40
– NPS of 84
• 85 Travel Ninjas, 70 Countries covered
• 9000 visits per month (5300 Organic)
• 850 registered users
• Organic traffic growing at 34% month-on-month
We’re gonna need some Rocket Fuel
• Mentoring from people with experience in running a global Consumer Internet product
• Connections in the travel industry
• Looking to raise funds INR 50L-100L for:
– Product development
– Content development
– Customer acquisition
– Expansion to global audiences
Who we areAashish Gupta - Founder, CEOVery passionate about travel. A great “product” brain. This is Aashish’s second venture in the travel space (previous startup: Yellowleg.com). Excellent at managing relationships with our network of travel experts. Has a MS in Computer Science (Stony Brook University) and has worked in product development at Microsoft and Amazon.com both in Seattle and India.
Shashaank Thota - CTOExcellent coder. 10 years in various tech roles, including at other startups (previous: MakeMyTrip.com, Ordercup.com). Great sense of business impact of the technology he builds. Has a MS in Computer Science (Stony Brook University).
Mentors - Sameer Guglani and Nandini Hirianniahof theMorpheus.
• A marketplace and community of destination experts offering personalized travel planning
• Generating highly organized and relevant content
• Targeting the global leisure travel market
Visit us at PlanMy.Travel
Reach me at [email protected]