Placemaking Plan Virginia Commonwealth University Urban and Regional Planning Studio I Spring 2012 Chesterfield Towne Center.

Placemaking Plan

Virginia Commonwealth UniversityUrban and Regional PlanningStudio ISpring 2012

Chesterfield Towne Center

Illustrative Site Plan

A History of Southside Malls

Existing View from Macy’s Looking North

Cloverleaf Mall

Executive Summary“the goal…is to aid in transforming malls from single, retail-only structures into urban neighborhood developments characterized by compact, pedestrian friendly, mixed-use design.”

Demographics and Trade Area

Strengths

Food Court Entrance

Weaknesses

Opportunities

View of Café on top of Arch

Threats

Vision

Belmar Mall, Colorado

Tim Haahs: Engineers and Architects

Goal One: Placemaking

Belmar Mall, Colorado

Goal Two: Mixed Use

Emeryville, California

Drawing by Lema Jabar: Residential in Archway Plaza

Goal Three: Public Space

Parks in Savannah, Georgia School of Art, Design, and Media in Nanyang, Singapore

Goal Four: Transportation Balance

Street car in Pearl District in Portland, Oregon

Phasing

Huguenot

Midlothian

Huguenot

Midlothian

Huguenot

Midlothian

Design and ImplementationToday

Midlothian Entrance Looking North

The Possibility

Streetscape

Streetscape

View along Midlothian

The Grand Arch

Bird’s Eye View of the Arch on Midlothian

Apple Store, New York

Arch Top Café looking North

Ground Floor Retail Space8,000sqft Gross Floor Area

Arch Program

2nd to 6th Floor Office Space8,000sqft Gross Floor Area40,000sqft (5 floors)

Public Use

Arch as Viewed from Midlothian

Galleria, Milan

Residential

View of Residential Homes above Existing Retail

Mixed Use

Cross Section Through Arch Plaza

Park and Social Space

View of Park from Bird’s Eye over Huguenot

Today

The Possibility

View From Huguenot Looking Towards Macy’s

Park (Cont.)

Conclusion

View From Clock Tower Toward Arch Plaza