Placeholder for licensee logo EUCIP Technical Development Julian Seymour Business Operations Manager, ECDL Foundation.

Placeholderfor licensee logo

EUCIP Technical Development

Julian SeymourBusiness Operations Manager, ECDL Foundation


The goals of EUCIP

• To define an industry-driven standard for Informatics Professionals.

• To meet the demands of the increasing requirement for IT professionals across Europe.

• To contribute to closing the IT skills gap in Europe.• To offer a vehicle for life-long learning and competency

enhancement for the IT profession.


EUCIP Products• EUCIP covers a broad range of IT knowledge central to all IT

practitioners.• EUCIP offers a solid grounding in the key areas of IT and

acts as an ideal qualification for a range of IT jobs across all sectors.

• EUCIP provides a framework for demonstrating academic achievement and professional experience related to job profile.

• The EUCIP certifications are divided into three main areas:• EUCIP Core, • EUCIP Professional, • EUCIP IT Administrator


EUCIP – Progression Options


EUCIP – Implementation Structure

Programme Development Function• Coordination of Development of EUCIP Core Syllabus• Management of associated QTB’s / Courseware• Hosts EUCIP Working Group• Hosts EUCIP Strategy Group

Business Operations Function• Internal Promotion to all Licensees• External Promotion to relevant Stakeholders• Hosting of Licensee Workshops• Development and distribution of marketing materials

Legal & Finance Function• Coordination of all Licencing arrangements• Reporting & Invoicing of Sales


EUCIP - Programme Development Activity to Date


1 - EUCIP Core

EUCIP Core Syllabus 2.6 - MQTB

• Language Enhancement Revision of EUCIP V2.6 MQTB and Sample MQTB

EUCIP Core Syllabus 2.6 - Courseware

• Revision of the translated Courseware “The All Round IT Professional”• Cover design• Agreement to allow for courseware to become available in all active EUCIP

countries.


1- EUCIP Core

EUCIP Core Syllabus 3.0

• Development of EUCIP Syllabus Version 3.0 which was formally approved in October 2008

• New EUCIP Core Syllabus unveiled at ECDL Foundation Forum in October and promoted at the ECDL Foundation Product stand.

• CTT currently being revised

• MQTB Development is scheduled for completion in Q1 2009


2 - EUCIP Professional

• Completion of the 21 EUCIP Professional Profiles (AICA)

• Complete set of 21 EUCIP Professional Profiles published on EUCIP.org and CEPIS.org sites

• 32 key third-party certifications mapped across all 21 profiles

• ECCO Tool – Ongoing discussions with AICA to host the “gadget” version of the ECCO tool on EUCIP and CEPIS websites

• Ongoing development of business plan for implementation of EUCIP model, including Professional


3 - EUCIP IT Administrator

• Language Enhancement Revision of EUCIP IT Administrator MQTB and Sample MQTB

• Developed relationship with CISCO Networking Academy

• “CISCO IT Essentials I” mapped to EUCIP IT Administrator Syllabus 2.0:

“This course also aligns to the objectives in the first three modules of the European Certification of Informatics Professionals (EUCIP) IT

Administrator certification (http://www.eucip.org): Module 1 PC Hardware, Module 2 Operating Systems, and Module 3 Local Area Networks and Network Services.” (CISCO)


EUCIP - Business Development Activity to Date


Agenda

EUCIP Promotion in Europe- Overview of Business Development Activity- Overview of Marketing Activity- EUCIP in the context of CEPIS and CEPIS EU projects

EUCIP Business Plan Analysis- Licensee Barriers to Entry- Market Barriers to Entry- EUCIP in the context of CEPIS EU projects- Lessons in European Adoption


EUCIP Programme – General Diffusion Activity

• Development /Distribution of the EUCIP Implementation Guide

• 2 EUCIP Workshops:

• March 2007 (EUCIP)

• Nov 2007 (EUCIP Professional & EUCIP IT Administrator)

• 3 New EUCIP Operators: Croatia, Romania, Poland

• Presentation of EUCIP at WCC

• Presentation of EUCIP as part of Harmonise at Thessaloniki

• Presentation / Distribution of EUCIP Materials to all ECDL Foundation visitors and on market visits

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EUCIP – General Marketing Activity

• EUCIP Website – www.eucip.org

• EUCIP Marketing Materials

• Logo, Product Info Sheet, Record Of Achievement, Certificates, Banners

• EUCIP promoted at ECDL Forum at the ECDL Foundation product stand

• EUCIP Profiles posted on various related Internet Forums/Chat Room for review

• Coverage in ECDL Newsletters

• EUCIP was posted on Wikipedia but has since been removed

2


EUCIP Business Development Activity

• All Licensees approached • No Market Fit• Economically unviable• Competition to strong• No Market Demand• Society does not have scale/resource/expertise

• Meetings / Mapping to CISCO IT Essentials• Promoted it to

• UNESCO• UNESCO UNEVOC• ICDL Advisory Council Iran• Other Appropriate Ad Hoc activities

3


CEPIS - European Level Activities

• ECDL Foundation Brussels – Communicating the ECDL Foundation / CEPIS commitment to development of ICT Professional skills through EUCIP.

• CEPIS Upgrade – EUCIP Monograph – Circulated electronically via the Upgrade website and in Print Version at the WCC 2008, Milan.

• “eSkillsPolicy - Benchmarking study on policies on multi-stakeholder partnerships for e-skills in Europe” – EUCIP included

• EU Affairs Manager successfully introduced Professionalism in IT Agenda to DG Enterprise and Industry and provide scope for further opportunity in promoting EUCIP at central European level.

• EUCIP Professional Profiles published on the CEPIS website

• Details on Profiles were posted on the CEPIS Website discussion board with questions seeking validation and discussion of profiles but with no response

4


EUCIP – CEPIS Projects

• Rescued Harmonise Project on IT professional skills certification market.

• Harmonise Project results widely dissemination electronically and via presentations at project valorisation meetings in Brussels, ECDL annual Forum, and CEPIS Autumn Council meeting

• Professional Executive summary will be written which will be distributed in a press release in Q4Research conducted demonstrated that EUCIP could act as an appropriate vehicle/ basis for harmonisation.

• Commissions Evaluation of Harmonise stated that:

The proposed model of harmonisation of e-skills validation and certification ought to be valorised at the continental level and ought to be an exemplum for other professional sectors

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EUCIP – Business Case Analysis


1. Harmonise Project Conclusions2. Italy / Norway Business Case Analysis3. Market feedback from current ECDL Licencees


1. Harmonise Report – Key OutcomesPositives• Industry has expressed concern at the quality of ICT graduates• 62 Certification Providers – 617 Certifications• Certification is part of a broader issue encompassing Professionalism• C. 2 Million Certificates issued a year in the IT Professional Space

Negatives• Labour market recognised as a key determinant of demand• Labour market surveyed / Interviewed expressed low interest in

certifications• Only Interest is in Vendor specific certifications• Vendor Certifications dominate the market – 80% (Independent – 4%)• Achieving Harmonisation is virtually impossible – it is an aspirations• Too many national standards take priority• No vendors willing to share information or engage in Harmonisation

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2. Business Case Study

• Objectives• Understand Route to Market• Understand Value Proposition to Individuals / Businesses• Determine factors of a sustainable EUCIP business

• Key Outcomes• Well regarded for its academic rigour• Unclear value to potential candidate• No compelling reason for candidates to enroll / no point of differentiation

relevant to current job market• Significant Financial Investment• Target Market does not yield ROI• No Compelling reason for currently employed Professionals to invest in

restating their skills with vendor neutral certification• The services model is being tested in Italy

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Placeholder for licensee logo EUCIP Technical Development Julian Seymour Business Operations Manager, ECDL Foundation.

Documents

eucip core eucip core

eucip certifications

goals of eucip

eucip professional completion

new eucip core syllabus

implementation of eucip

active eucip countries

professional slide