PL2012_NIkePresentation

In 1775, a young American cried “I have not yet begun to fight.”

America a nation in its infancy an underdog in the fight, stood up and beat the odds to win independence.

A revolution was born and we believed.

History often repeats itself.What if the fastest sprinters in the US were brought together on one team?

Would you believe?

What if the fastest man from the 2008 Beijing Olympics was their coach?

Would you believe then?

Would that signal the start of a revolution?

Project London 2012. America has not yet begun to fight.

PL2012 - Global platform at World Cups and the Olympic Games

Europe is a Mecca for cycling fans, including track racing. Project London will be participating in all the big world cup events with all of the world’s top teams in sold out velodromes that seat 10,000 people.

2011 / 2012 World Cup host venues:

• Astana, Kazakhstan (November 2011)• Cali, Columbia (December 2011)• Beijing, China (January 2012)• London, GBR (February 2012)

Additional exposure:

• Two, 6-day races in Amsterdam; 30,000 spectators attended each 6-day event• World Championships, Melbourne, Australia (April 2012)• Olympic Games, London, England (August 2012)

TV Coverage for World Cups include

• Eurosport worldwide• Local and National country coverage• Universal TV (including USA)

Internet streaming coverage

• Universalsports.com• Eurosport.com• YouTube video

2011 Rotterdam 6-dassage

Purchase of a UCI license will allow Project London riders to wear their trade team kit with sponsorship branding in all events except for the Olympics and the World Championships. In those events the riders must wear USA National Team kit, but accessories such as helmets are allowed to be UCI trade team branded.

Project London currently has the 5-top United States sprinters on one teamThe Olympic team sprint team squad will have 3 spots.

2008 Olympic Champion Jamie Staff coaches the team, and suggests that Project London rider Dean Tracy will be one of the fastest starters at the Olympic games, with potential to set the fastest start time in the sport. Jamie also suggests that Project London rider Kevin Mansker has the potential to be one of the top sprinters in the world.Dean and Jimmy, along with Project London rider Michael Blatchford, formed the US team sprint squad that set the North American record this month at the Pan-Am Championships.

Gutsy young Americans beating the odds to represent the United States in London 2012.

Eight months ago, there was no US track sprinting program. Jamie Staff and Project London built the squad from the ground up. These athletes work hard both on and off the track to pursue their dream: we have a fireman, a college student, a bicycle mechanic, a night security guard, and a Disneyland host. These athletes take nothing for granted. They define the word "commitment."

In eight months, they have set seven track records, two US National records and one North America record.

They believe. They inspire. They connect.They kill it, every damn time.

Tell the story -

There’s more to the Project London story -

Giving back. Creating positive emotional connections with Project London riders, sponsors and inspiring the next generation of athletes.

Project London -

Michael Blatchford, age 2512-time national champion, 2008 OlympianCypress CA

Kevin Mansker, 212-time national champion, 2009 USA Team Sprint ChampionLongbeach, CA

Daniel Walker, 204-time national champion, 2010 Pan Am Kilo ChampionLos Angeles, CA

Jimmy Watkins, 28Current US national sprint and keirin champion, 2-Time US National record holderBakersfield, CA

Jamie Staff, CoachWorld Champion, World Record holder and 2008 Beijing Gold Medalist in the team sprint

Dean Tracy, 262-time national champion, 2009 USA Team Sprint ChampionPortland OR