Oleh Oleh Prof Madya Dr Zulhamri Abdullah (PhD, Prof Madya Dr Zulhamri Abdullah (PhD, Cardiff, UK) Cardiff, UK) Timbalan Pengarah Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Pusat Inovasi Keusahawanan & Pembangunan Pelajar Jabatan Komunikasi, FBMK Jabatan Komunikasi, FBMK UNIVERSITI PUTRA MALAYSIA UNIVERSITI PUTRA MALAYSIA
Oleh Prof Madya Dr Zulhamri Abdullah (PhD, Cardiff, UK) Timbalan Pengarah Pusat Inovasi Keusahawanan & Pembangunan Pelajar Jabatan Komunikasi , FBMK UNIVERSITI PUTRA MALAYSIA. (PJJ) PENGENALAN KOMUNIKASI KORPORAT (KOC 3301). Knowing You, Knowing Me. Academic. Professional. - PowerPoint PPT Presentation
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OlehOleh
Prof Madya Dr Zulhamri Abdullah (PhD, Cardiff, UK) Prof Madya Dr Zulhamri Abdullah (PhD, Cardiff, UK)
Timbalan PengarahTimbalan PengarahPusat Inovasi Keusahawanan & Pembangunan PelajarPusat Inovasi Keusahawanan & Pembangunan Pelajar
Jabatan Komunikasi, FBMKJabatan Komunikasi, FBMK
UNIVERSITI PUTRA MALAYSIAUNIVERSITI PUTRA MALAYSIA
Knowing You, Knowing Me
Academic Professional Exe. Cert. of Advanced
Management Development (HARVARD, USA)
PhD in Professionalisation of Corporate Communication (CARDIFF, UK)
Master of Organizational Communication (UPM)
BA in Communication (Public Relations) (UKM)
Deputy Director, Centre of Cocurriculum
Associate, Reputation Institute., NY, USA
Member ,European Public Relations Education & Research Association, GERMANY.
Member,International Association of Corporate Marketing Studies, UNITED KINGDOM
CONTACT DETAIL
*Consultation hours: TUE 2.00-5.00PM (preferably by appointment)
UNIT 3IDENTITI & IMEJ KORPORAT Personaliti sesebuah organisasi Identiti korporat – gambaran fizikal Imej korporat – persepsi publik Keperluan mengurus IDK Pelaksanaan program IDK Penilaian terhadap IDK Faktor yg mempengaruhi IDK Objektif pelaksanaan program IDK
UNIT 4 KOMUNIKASI ORGANISASI Perspektif tradisional Perspektif kontemporari Perspektif alternatif Fungsi dan komponen organisasi Pendekatan vertikal – kom menurun &
menaik Pendekatan horizontal – kom mendatar Faktor – kekangan sistem kom Budaya organisasi
UNIT 5STRATEGI KOM KORPORAT Strategi korporat & strategi kom korporat Pengurusan strategik CC Faktor yg mempengaruhi perubahan Impak terhadap proses CC Strategi pengurusan perubahan Rangka kerja pengurusan strategi korporat
Pendekatan SWOTPendekatan ADOPTS
ASSIGNMENT MARKING SCHEME
Assignments will be assessed based on four key criteria (COPS) as follows:
Marking Criteria Marks
1. Content 30
2. Organization 30
3. Presentation 20
4. Style 20
Total: 100%
ASSIGNMENT MARKING SCHEME(2)
Content
Well focused; rigorous arguments/analysis; outstanding knowledge of and use of evidences; relevant
supporting academic materials and real world examples; and excellent use of direct quotations.
Organization
Great mapping strategy guiding the readers; a clear introduction including a thesis
statement (main ideas/key points); a main body clearly divided into sections; and
excellent use of sub-headings and linking devices.
Presentation
Clearly presented with attention to detail of the conventions of the title page, bibliography, appendices, &
overall layout; excellent referencing system; excelent use of appropriate vocabulary and gramatical
structures; and able to demonstrate appropriate length with excellent spelling and punctuation.
Style
Excellent attention paid to a particular style demonstrated throughout; outstanding insights with high
quality and innovation; and overall consistency of the style addressed throughout.