PJD Brand Book

plain janedesigns

Table of Contents

plain jane designs Project Book2

company info 4

company logo 6

company colors 8

typography 10

Imagery 12

Promo Items 14

Table of Contents 3

4 plain jane designs Project Book

Company Info

ABOUT plain jane designsIn 2006, we launched Plain Jane Designs with the hope of being the outsider in the handbag industry. Don’t let the name fool you – Plain Jane Designs is the new name in vintage retro style handbags. Plain Jane Designs strives to stand apart from other company such as Coach or Michael Kors in that they carry high quality and unique design with the affordable price. Although Plain Jane Designs has not reached the experience in the market as other big name handbag companies they strive to achieve their status and recognition. Plain Jane Designs plans to increase their market base by entering into the world of social media such as Facebook and Twitter as well as designing for all ages. Plain Jane Designs was formed to bring the look and feel of the vintage revolution into modern society. Plain Jane Designs compliments the iconic look and feel of vintage to emerge as a new one-of-a-kind brand. Through the focus of their consumers’ wants, their corporate values and their edge; Plain Jane Designs can achieve high ranking standards among their competition. One day, Plain Jane Designs would like to take their product line a little further by offering accessories to their consumers.

5Company Info

plain jane designs Project Book6

Company Logo

plain janedesigns

Company Logo 7

plain janedesigns

Company Colors

8 plain jane designs Project Book

RGB162 255 136CMYK35 0 67 0

RGB146 124 232CMYK51 54 0 0

RGB255 152 149cmyk0 51 30 0

RGB232 201 124cmyk9 19 61 0

Accent Color:

HEX#a2ff88 pscpantone 7487 c

hex #927CE8 psc pANTONE 265 C

HEX#FF9895pscpantone 1765 c

hex #E8C97Cpsc pANTONE 7403 C

RGB0 255 216cmyk54 0 32 0 HEX #00FFD8 PSC PANTONE 3385 C

9Company Colors

Typography

10 plain jane designs Project Book

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz Blue Highway Linocut- Regular

Blue Highway Linocut is used mainly for

titles as you can see in this brand book.

Standard size used is 24 point. There is

no bold or italic version of this font be-

cause of its unique typography.

Boopee fonts are used in subheads as you can see used throughout this brand book. There is a regular style and a bold

style to this font. Standard size used is 18 point.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Boopee - Regular

Boopee- Bold

11Typography

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyzWickenden Café NDP - RegularWickenden Café NDP - ItalicWickenden Café NDP - BoldWickenden Café NDP - Bold Italic

Wickenden Café NDP is used mainly in body text as you done in this brand book. There are four style types: Regular, Italic, Bold and Bold Italic. Standard size used is 12 point.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Teen - Regular

Teen - Italic

Teen - Bold

Teen - Bold Italic

Teen Font is used mainly in caption text.

There are four style types: Regular, Italic,

Bold and Bold Italic. Standard size is 10

point. An example would be when used in

copyright and disclaimers on brochures,

flyers, etc.

Imagery

plain jane designs Project Book12

13Imagery

strong angles, unusual perspectives and attention to detail in our photography help create a distinct personality for plain jane designs.

imagery should be engaging and make a statement. it should truly represent who we are, what we do and why we care.

14 plain jane designs Project Book

Promotional Items

plain ja

nedes

igns

Women and children

t-shirts, keychains

and tote bags are

currently available as

promotional gear.

15Promotional Items

plain jane desi

gns

Promotional items are sold online at

plainjanedesigns.com as well as through

specials ran in stores that carry the handbag

line. For example, gift with purchase of a

certain amount of the line.

www.plainjanedesigns.com

plain janedesigns