Top Banner
PILLSBURY PIZZA POPS SISI LIN EMILY NGUYEN
12

Pizza Pops Presentation

Mar 09, 2016

Download

Documents

Emily Nguyen

Non-Tradtiional Campaign Presentation for General Mills Emily Nguyen Sisi Lin
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Pizza Pops Presentation

PILLSBURY PIZZA POPS SISI LIN

EMILY NGUYEN

Page 2: Pizza Pops Presentation

AGENDA

{ IDEA HOW IT WORKS WHY ITS RIGHT NEXT STEPS

Page 3: Pizza Pops Presentation

Meet Phil

Page 4: Pizza Pops Presentation

THE “CRAVE” CAVE desire for freedom, indulgence, instant gratification and to be a man

Page 5: Pizza Pops Presentation

HOW IT WORKS

Page 6: Pizza Pops Presentation
Page 7: Pizza Pops Presentation

#CRAVECAVE #PIMPYOURCAVE

Page 8: Pizza Pops Presentation

Why IT WORKS

Page 9: Pizza Pops Presentation

NEXT STEPS: TIMING

START

August 2013

WEEK 1 WEEK 2

Page 10: Pizza Pops Presentation

SEPTEMBER 2013

BRAND COMMITEMENT

WEEK 4 WEEK 8

Page 11: Pizza Pops Presentation

BUDGET ONLINE  ADVERTISEMENTS   $50,000  

 MOBILE  APP  DESIGN     $20,000  

PIMP  YOUR  CAVE  PRIZE   $10,000  

WEBSITE  DESIGN     $10,000    

AGENCY/COMMUNITY  MANAGER  

$10,000  

PROMOTIONAL  PARTNERSHIPS    

$25,000  

YOUTUBE  VIDEO  PRODUCTION    

$50,000  

TOTAL     $175,000  

Page 12: Pizza Pops Presentation

THANK YOU. Q&A