Pizza Haven Delivery Service Research Study Karissa Hookstadt, Joshua Lupinek, Matthew Boudreau, Peter Panopoulos, Kristen Cilley, and Rachel Smith.

Pizza Haven Delivery Service Research Study

Karissa Hookstadt, Joshua Lupinek, Matthew Boudreau, Peter Panopoulos, Kristen Cilley, and

Rachel Smith

Introduction

Pizza Haven is located in Rindge, NH and provides calzones, pizza, grinders, and beverages.

We are conducting research to determine if Pizza Haven should deliver to Franklin Pierce University.

Problem Statement

Research is necessary to determine if there is demand for a delivery service from Pizza Haven to Franklin Pierce University students.

Research Objectives

• To determine Franklin Pierce University students spending habits at Pizza Haven.

• To determine the level of awareness of Pizza Haven.

• To determine what products students would want delivered.

• To identify appropriate pricing strategies.

Methodology

Problem Identification Having Pizza Haven deliver to campus could reduce the

risk of alcohol related accidents late at night. Some students do not have a means of transportation to

get to off campus restaurants.

Development of Survey Spoke with the owners of Pizza Haven to develop

research objectives on September 17, 2008. Reviewed with the owners on September 19, 2008 Survey questions developed on October 10, 2008 Finalized on November 5, 2008

Methodology (Cont.)

Definition of Population The population is the Rindge campus of Franklin Pierce

University. The population is easily accessible due to size and

location.

Sample Size 160 students 40 people of each class standing 20 females from each class 20 males from each class

Methodology (Cont.)

Data Collection Method We used the non-probability convenience sampling

method. We also used a quota sampling method. We handed out the questionnaires to students in the

campus center, classrooms, dormitories, and sports teams.

They were handed out November 5-14, 2008.

Methodology (Cont.)

Assumptions All students answered the survey correctly and honestly Everyone answered all of the questions Everyone was genuinely interested

Limitations Lack of time Small sample size

Literature Review

Introduction Discussion of the importance of the college

consumer and their needs/demand Students as consumers

Students are known to “spend $4.8 billion a year on fast food”

College delivery service is all about meeting all the wants and needs of the students

Literature Review Cont.

Price Conscious Students College students’ resources are often limited and

purchasing food all the time can get costly especially with delivery fees.

It is important to make sure that the delivery fees are not too expensive and that the students are getting their correct food orders within a reasonable amount of time.

Convenience Demand Delivery service allows students to arrange their

time so that they can spend less time eating and more time fulfilling necessary tasks.

Literature Review Cont.

Food Expectations College students today are always looking for

a quality bite to eat and doing so in the cheapest way possible.

This means the typical college student determines what the vendors provide and for how much

Conclusion Reviewing the literature reveals that a college

student’s values are convenience, quality, and price when considering the choice of food.

Survey Questions

1. Have you ever made a purchase at Pizza Haven in Rindge, NH?

2. How often do you make a purchase at Pizza Haven?3. What do you usually purchase at Pizza Haven?4. How would you rate the serving size compared to price?5. Based on the purchase categories from question three,

estimate how much that you spend at Pizza Haven per visit?6. How likely are you to utilize an on campus delivery service

from Pizza Haven?7. How much would you be willing to pay for a Pizza Haven

deliver charge?

Survey Questions (Cont.)

8. What time of day would you most likely utilize an on campus Pizza Haven delivery service?

9. What day of the week would you most likely utilize an on campus Pizza Haven delivery service?

10. What class standing are you?11. Where do you live as a Franklin Pierce student?12. What age are you?13. What gender are you?14. Are you a member of a sports team on campus?15. Are you a member of a club on campus?16. Are you a member of an organization on campus?

Question # 1

Question # 2

Question # 3

0

20

40

60

80

100

120

140

160

Beverage Pizza Calzone Sub/Grinder Side OrderItem

Do You Ever Purchase the Folllowing at Pizza Haven? (Out of 175 surveyed who have made a Pizza Haven Purchase)

Yes

No

Question # 4

Question # 5

Question # 6

Question # 7

Question # 8

Question # 9

Question # 9 (cont.)

Question # 9 (cont.)

Question # 9 (cont.)

Question # 9 (cont.)

Question # 9 (cont.)

Question # 9 (cont.)

Question # 9 (cont.)

Question # 10

Question # 11

Question # 12

Question # 13

Question # 14

Question # 15

Question # 16

Crosstabulation # 1

Crosstabulation # 2

Crosstabulation # 3

Crosstabulation #4

Discussion

According to our overall results a majority of FPU students surveyed (72%) would patronize a delivery service from Pizza Haven.

Literature showed that college students would rather pay extra money for the convenience of having an item delivered.

College students are a large source of the income for local restaurants.

Delivery services from local restaurants to a college campus could help to increase profits to the companies and provide a better convenience to students

Our research also coincides with literature that the older the college student, the more willing they are to patronize a delivery service.

For FPU students this factor could be related to housing proximity to the cafeteria

Conclusions

Research objectives 69.9% of students spend $6-15 on average at Pizza Haven

79.9% of students have made a purchase at Pizza Haven

49.5% of students responded they would purchase pizza, grinders, and beverages from the delivery service

Pizza was the most popular food item as ½ of the students indicated they usually purchase pizza

71.2% of students responded that they would be willing to pay $1-3 for a delivery service

Recommendations

Pizza Haven should offer a delivery service to Franklin Pierce University We recommend the service to be available between

6pm-3am Thursday thru Sunday

71.3% of students surveyed would patronize the service during these days and time

Pizza Haven should focus their late-night delivery on pizza and grinders as these items account for 52.7% of items ordered from those surveyed

Possible Increased Revenue 72% of students indicated they would utilize the delivery

survey Possible additional revenue from 1,764 of 2,450 students with

addition of delivery service

Questions

?Thank You

References Gardyn, R. (2002). Educated consumers. American Demographics, 24(10), 18-19. King, P. (2004). Convenience. Nation’s Restaurant News, 24. King, P. (2004). Made to order. Nation’s Restaurant News, 19. Klunkler, S. (2008). Mama Margie’s meets demand for pizza delivery on campus. The BG

News, campus. Retrieved, Monday October 2, 2008 from, http://media.www.bgnews.com/media/storage/paper883/news/2008/09/26/Campus/ Mama-Margies.Meets.Demand.For.Pizza.Delivery.On.Campus-3454543.shtml

Leahy, K. (2006). The ten-minute manager’s guide to…delivery. Restaurants & Institutions, 116(15), 18-19. Lee, V. (2006). Student creates delivery service for late-night snacks. Daily Trojan, news.

Retrieved, Monday October 2, 2008 from http://media.www.dailytrojan.com/media/ storage/paper679/news/2006/08/16/News/

Student.Creates.Delivery.Service.For.LateNight.Snacks-2220737.shtml Oakes, M., & Slotterback C. (2004). Nutritional habits and motivations to eat after a palatable pre-load. Current Psychology, 19(4), 329. Panopoulos, D. Personal Communication, 9/19/2008). Petrovitis, S, Personal Communication, 10/02/2008. Seckler, V. (2005, September 21). Why College Students Keep Spending More. WWD:

Women's Wear Daily, 190(63), 10-10.