Pizza Friday 230

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WHAT’S NEW


WHAT’S NEW

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Coke Zero Mother's Day Twitter Stunt Lets Forgetful Sons Off the Hook

Attention, forgetful sons: If you wake up this Sunday and realize you didn't get your mom anything for

Mother's Day, don't panic. Coke Zero will be there for you.

In a promotion for the low-calorie soda led by agency Droga5, the brand's social media team will

select the best excuses guys tweet [about why they forgot Mother’s Day] using the hashtag

#motherpieces beginning Sunday morning and running throughout the day. Those selected will be

asked to provide a personal photo via the social media site.

Ten classically trained painters will be on hand to create, in real time, a "motherpiece" depicting the

participating consumer. Of course, each of those selected who direct-messages his home address—

or his mom's—to the brand will receive a framed copy of the portrait.



Ads for ‘The Office’ Finale Could Go for $400,000

NBC is taking the sting out of the series finale of The Office by tacking an extra 15

minutes onto the one-hour running time.

The Peacock announced today that Episode 200/201 of its long-running comedy will air

from 9 to 10:15 p.m. on May 16. NBC will compensate for the 75-minute closer by

running fewer commercials in lead-out drama Hannibal.

Along with giving fans some bonus time with the Dunder-Mifflin gang, the super-sized

episode allows NBC to sell another four to five minutes of commercial inventory. With

expectations of a big turnout for next week's show, NBC has commanded unit costs as

high as $400,000 per 30-second spot.

Per media buyer estimates, the premium marks a nearly 200 percent uptick from the

average price NBC wrote for Season 9 during the 2012-13 upfront.



Ad tricks viewers into seeing need for hearing testDon't believe everything you see and hear in Draftfcb Toronto's deceptively clever TV and interactive

poster campaign for Union Hearing Aid Centre.

Known for its tricky advertising, the client's new "vision tests" display letters in successively smaller

fonts in typical eye-chart fashion—but there's quite a surprise in store.

Those who can read the final line of tiny type on the poster and in the commercial are told that there's

probably nothing wrong with their eyesight. But they might want to visit Union and get their hearing

checked, because a "really annoying, really loud high-frequency sound" has been playing throughout

the test, and those with sharp ears would've reacted to it and likely sought relief before they'd finish

the exam.

http://www.adweek.com/adfreak/can-you-hear-tone-hidden-vision-test-149387



Nissan Promotes Self-Healing Paint with Self-Healing iPad Ad

TBWA/G1 Paris promotes Nissan's "self-healing paint," a technology pioneered by the automotive

brand that makes the car essentially scratch-proof, with this inventive iPad ad that appeared in The

Economist.

The ad uses the natural side-swiping motion of tablet users to make its point. When it appears amidst

the pages of the magazine, swipes create "scratches" on the body of the car, which then heal

themselves.

https://www.youtube.com/watch?v=yp6EPccFIJQ


“FAIL!” OF THE WEEK

http://www.youtube.com/watch?v=K00uQGuahUY&list=PL5FD9E602B90506E2


OUTDOOR



Child-Abuse Ad Uses Lenticular Printing to Send Kids a Secret Message That Adults Can't See

The ANAR Foundation, a Spanish child-

advocacy organization, used lenticular printing

in this powerful outdoor ad to send different

messages to children and adults.

Anyone under about 4-foot-3 sees bruising on

the child's face in the poster, along with ANAR's

hotline number and copy that reads, "If

somebody hurts you, phone us and we'll help

you." People taller than that—i.e., most parents

—simply see the child without the

bruise and the line, "Sometimes child abuse is

only visible to the child suffering it."

http://www.adweek.com/adfreak/child-abuse-ad-uses-lenticular-printing-send-kids-secret-message-adults-cant-see-149197



Chalk Billboard, Redrawn Twice Daily, Highlights Freshness at McDonald'sIf the crowds seem larger than usual at a certain McDonald's in Warsaw, Poland, chalk it up to the

menu. We're talking about a billboard-sized menu, hand-drawn in multicolored chalk twice daily by

graffiti artist Stefan Szwed-Stronzynski as part of a campaign cooked up by the local office of DDB,

art studio Good Looking and Krewcy Krawcy Productions.

The goal, per the creative team, is to capture "the freshness of McDonald's food" and the breadth of

its offerings in a highly flexible way.

http://www.adweek.com/adfreak/chalk-billboard-redrawn-twice-daily-highlights-freshness-mcdonalds-149383


“FAIL!” OF THE WEEK



Flight Attendant in Czech Drink Ad Fantasizes, 'You're All Going to Die' The Prague office of Lowe and Partners heads into some dangerous airspace with its ad for the

"relaxing drink" Zenonade, which apparently motivates a flight attendant to fantasize about all her

passengers dying.

As a provocative ad for a new product, however, the spot seems to fail on two fronts: It doesn't do

much to explain the product, and it hasn't even drummed up the outrage its creators had intended.

Agency CEO Martin Lochmann seemed disappointed when he told the Huffington Post that he

"expected it to be worse."

http://www.adweek.com/adfreak/flight-attendant-czech-drink-ad-fantasizes-youre-all-going-die-149307


NUPERSPECTIVE



Denmark Discovers Hidden Flag in Coke LogoWhen Coca-Cola discovered that part of its classic logo looks like the Danish flag, the brand (or at

least agency McCann Copenhagen) decided to make an interactive airport ad that dispenses flags.

Why?

Apparently it's a Danish tradition to greet arriving travelers by waving flags, and Coke wanted to help

make a bigger show of the fact that passengers were arriving in Denmark, ranked as "the happiest

country in the world."

http://www.adweek.com/adfreak/coke-dispenses-danish-flags-hidden-its-logo-149384


MARK’S “TWO THUMBS UP!”

OF THE WEEK


Zachary Quinto vs. Leonard Nimoy: "The Challenge"

http://www.youtube.com/watch?v=WPkByAkAdZs


Pizza Friday is Numantra’s weekly venue for reviewing the

latest news, innovations and accomplishments taking place in our industry and the world at large.

Our founders each have spent decades working for some of the largest ad agencies in the world. It was experience that was invaluable, ultimately, because it taught us that we just can’t keep following years of tradition if we want to have an

impact in today’s marketplace.

So we got together for a lot of serendipitous reasons and formed Numantra. Ka-boom! The forever-new marketing

braintrust that maximizes client resources with fresh insights, accountable solutions and kick-ass results was born.

Find out what Numantra can do for you.

Visit numantra.com for more information.

Pizza Friday 230

Business

childabuse ad

child abuse

powerful outdoor ad

formothers day

office finale

chalk billboard

ad tricks viewers

inventive ipad ad