Pithahut Presentation Final

Business plan Business plan onon

Mobile RestaurantMobile Restaurant

Pitha-Hut

Project name

Business introduction Industry analysis Description of venture Production plan Marketing plan Organizational plan Assessment of risk Financial plan

Topics to be discussed

Business Name : “Pitha-Hut”. Business location : TSC Centered, DU. Business Structure : Partnership Venture. Business Concept : Deshi Pithas. USP of Business : Diversified taste with quality. Mission Statement : Stay close to traditional touch. Vision : Spreading traditional touch

throughout the country. Objective : To capture the market share in

the fast food industry. Goal : To attain the break-even point

Business Introduction

Future outlook and trends: In near future we are planning to launch our chain ‘Pitha-

Hut’ in all over Dhaka. Within 20 years we will extend our brand in the whole country.

Analysis of Competitors: Within this market we have some strong competitors like

DUCSU, TSC, Shadow, Various hall canteens, various faculty canteen and several hawkers and so on. But as we are going to start with the conventional local food, we don’t have such type of strong competitors. Deshi pithas will provide us competitive advantage over our competitors.

Industry Analysis

Market Situation Analysis: We will do SWOT analysis to identify our strength,

weakness, opportunities & threats.

Market Segmentation:Our target market will be the students and visitors

coming to the campus area of the University of Dhaka.

Industry forecast: Students are quality conscious & they demand for

diversified taste. So We will be successful in the long run.

Industry Analysis

Product: 20 pithas in the beginning. These would be the

conventional pithas of various region like 1) Chitui/chitoi piṭha, 2) Teler piṭha, 3) Bhapa piṭha/dhupi, 4) Pakan piṭha: fried,5) Puli piṭha: dumplings etc.

Location and size of the Business: There will be no specific location. But primarily, we

select TSC area and Mall Square. We will use caravan to carry our products to these locations.

Description of Venture

Personnel: We will hire two experienced skilled cooks for preparing

pithas. And We will hire at least four moderately educated, smart, young employees for selling and distributing purpose.

Office equipment: One caravan, chairs, laptops & necessary equipments.

Background of entrepreneurs: We haven’t much business experience but We have

theoretical knowledge as business student.

Description of Venture

Manufacturing Process: Our cooks will maintain all the traditional process. On

place service will be provided.Co-owners will ensure health value.

Physical Plant: Initially, we will lease a factory having space of 15ft

width and 20ft length. We have all the facilities in our factory building which are used in preparing pithas.

Machinery and Equipment: Ovens, warming and holding equipment, filters,

blenders and some other necessary utensils for preparing our products.

Production Plan

Names of Suppliers of Raw materials:Our potential suppliers will be –1. Rahman Mia from Kawranbazar will supply us flour

from his flour mill.2. Kalu from Shantinagar will supply us milk from his

own dairy firm3. We will get paddy supply from ‘Jahid’s Store' from

Khulna.4. Morshed Gazi from Narashindhi will supply us date

juice in winter season. 5. Ibrahim Molla from Jessore will supply us necessary

coconuts.

Production Plan

Pricing: We will follow the Cost Leadership Pricing

Strategy because we are the new entrance in the market. As We are quality thinkers, we will match with Differentiation Strategy also.

Distribution: After producing the product, we will deliver the

prepared product to our mobile restaurant (Caravan); from there we will directly sell to the customers.

Marketing & Promotional Plan

Promotion: We will use the following promotional techniques

for our targeted sales- 1.Postering, 2. Banners,

3.Festival discount, 4.Discount Lift lets, 5. Sound marketing, 6. Buzz marketing, 7.Ballon marketing

Controls:We will try to get feedback from our customers.

Marketing &Promotional Plan

Form of Ownership: We will start partnership venture.

Identification of partners : Partners and shareholders of ‘Pitha-Hut’ are in the

following- 1. Md. Afsanul, 2. Md. IrfanulHaq, 3. Shaikh Md rasel, 4. Md.Asaduzzaman, 5. Md. MurshedulAlam, 6. Md. Saddam Hossain

Organizational Plan

Authority of principals: We are very much concerned of our management

body of our venture. We have a flat management structure.

Management-team Background: We have broad concept about business and marketing

activities. Roles and Responsibilities of Partners: As it is a partnership venture, we must have to co-

operative to each other. We will follow all the rules of partnership venture.

Organizational Plan

Evaluating weakness of business: Some issues are

- 1. Raw material limitations in various seasons 2. Lack of available urban suppliers 3. Lack of chilly food taste 4. Financial limitation for brand promotion New technology: In this industry, there are not so

much use of modern technologies. But we have used necessary tools for preparing pithas.

Contingency plan: We have several measures like- 1. Nutrition Test 2. Test of Healthiness 3. New Recipes

Assessment of Risk

Financial PlanPro-forma Balance Sheet of

‘Pitha-Huts’

Assets Tk Liabilities Tk

Van

Cash

Factory building

Manufacturing

equipment

Total

300,00050,000150,000100,000

CapitalLoan

Total

400,000200,000

600,000600,000

Years 1st Year 2nd Year 3rd Year 4th Year 5th Year

Depreciati

on

180,000 126,000 88,200 61,740 205,800

Depreciation Costs for Every Year within a Five Years Period

Expenditure 1st Year 2nd Year 3rd Year 4th Year 5th Year

Rent

Administrative

Salaries

Depreciation

Materials

Others

30,000

40,000384,000180,000100,00015,000

30,000

42,000387,000126,000110,00018,000

30,000

45,700

390,000

88,200

115,000

20,000

30,000

51,200

392,000

61,740

120,000

22,000

30,000

53,600

395,000

205,800

130,000

25,000

Totals

749,000 713,000 692,900 676,940 839,400

Expenditures for the Yearly Basis

Years 1st 2nd 3rd 4th 5th

Costs 749,000 713000 692900 676940 839400

Revenues 780000 1100000 1350000 1660000 2225000

Revenue Calculation for the Years

Break-Even Point Calculation for on Daily Basis

Break-even cost = Total Variable Costs / Number of days = 749000/365= 2052 Break Even Revenue= 2052TkBreak Even Sales Volume= 250units (summation of the followings)

Vapa phita (50 unit*10Tk) = 500TkPathisapta phita (50unit*10Tk) = 500TkPuli phita (17unit*5Tk) = 85Tk Sweet Phita (50unit*10Tk) = 500TkChitoi Phita (30unit*8Tk) = 240TkOthers Phita (45units*10Tk) = 450Tk

Target Revenue for 1st year on Daily Basis=780000Tk/365days=2200TkTarget Sales Volume for 1st year on Daily Basis=260units.It is certain that We can pick our 1 year expense if We can make sale of BDT 2052.

Our business plan will be effective if we can apply all our strengths properly. At the same

time, we have to find better solutions for our recognized weakness.

   The End

Conclusion