Presents
Jul 16, 2015
Presents
Table-of-Contents Mission Statement
Who We Are
Problems We Solve
Engineered Aquaponics System
Planned Initial Product Line
Marketing
Competitive Advantage
Product Mix
Project Milestones
Consolidated Financials
Our Commitment
To address the significant pent up national demand for fresh locally grown
food. To accomplish this, through the deployment of aquaponics farms and
to reach positive cash flow within 18 months from production start. We will
accomplish this through the creation of a common brand and the
introduction of a new, innovative, and sustainable business model
Who we are … The Family Fish Farms Network, A Native DC, High Tech, Local Food, Start Up
With Over 1,500 Members Globally, we have access to the best experts in the world
A DISTRUPTIVE TECHNOLOGY We will cause fundamental changes in the way food is grown and distributed.
A GAZELLE Once optimized, our urban micro farms can be rapidly deployed across the country.
Micro Franchise business model
VALUE CHAIN Eliminate the wholesaler and sell producer direct to local customers
Fresh Seafood 2 hours from harvest to tableLocally grown seafood and vegetables
BUSINESS MODEL National branding, Training, Standards, Marketing
Local ownershipLocal Sales
We Grow Fish and Vegetables
We Eliminate Farm Based Pollution
We Save Massive Amounts of Clean
Water
We Reduce The Carbon Footprint
We Promote Community Economic
Development
Quality Jobs with a Future
A CLOSED LOOP SECURE SYSTEM
Veg
etab
les
• Basil
• Squash
• Bok Choy
• Collard Green
• Sorrel
• Arugula
• Algae
• Pharmaceutical Plants
• Okra
• Lettuce
• Watermelon
• Mint
• Chives
• Tomatoes
• Cantaloupe
• Cucumber
Fish
• Sea Bream
• Branzini
• Cobia
• Red Drum
• Black Sea Bass
• Sole
• Tilapia
• Rainbow Trout
• Striped Bass
• Salmon
Seaf
oo
d
• Oysters
• Clams
• Mussels
• Blue Crabs
• Shrimp
• Lobster
Supply Cannot Presently Meet Consumer Demand
MARKET GROWTH –
• Present consumption of
“organic” quality food, $21.3
Billion
• Estimated future consumption
of “organic,’ food expected to
grow to $38.2 Billion.
• Recent study in small mid-west
city shows market demand
shortfall of $300 Million
annually
PULL SYSTEM –
• The demand for fresh locally
grown food is significant
• We can pre sell all we can grow..
Distributive structure enables rapid deployment
Quality product accesses high end markets
•High Profit
•Lower Volume
Controlled Expansion to down market (wholesale) outlets
•High Volume
•Lower Profit
Branding permits
consolidation of all fish and
vegetable production
under a single quality brand
Distributive NetworkNational Distribution on local level
Local Food – 12 Months of the yearConsistent, high-quality, dependable delivery
Can sign annual contracts, price and delivery assurance
Produce Protein (Seafood) and Vegetables
Strong community engagement
Market Pricing
Seafood
We are price competitive with both locally produced
and imported seafood products. However,
imported products will never be able to compete on quality and freshness
and that is a major part of the market.
Vegetable
For every harvest of mature Tilapia we will get six
harvests of Boston Lettuce.
Tilapia - a popular fish with high
consumer demand
• 45 million pounds are imported from Ecuador
every year.
• We can supply FRESH caught fish on a 12 mos.
basis
Boston Lettuce –Both popular and
profitable
• Easy and fast growing
• Convenient to harvest
Jan - Apl May - Aug Spt Oct - Dec2014
Jan - Apl May - Aug Spt Oct - Dec2015
Jan - Apl May - Aug Spt Oct - Dec2016
Jan - Apl May - Aug Spt Oct - Dec2017
• Project Start
• Start Up Activities
• Growing Begins
• Sales Of Tilapia Start
• Expanded Fish Sales
• Sales of Greenhouse Veggies
• Capacity Expanded
• Expanded Veggie Sales
• Greenhouse Trays seeded • with Boston Lettuce, Micro-Greens, • Herbs
Fish TanksStocked
• Catfish• Rockfish
Tomatoes, PeppersCucumbers, Summer Squash
• Positive Cash Flow Achieved 18 Months
• Site Selection• Renovation and Build Out of: Indoor Fish
Facility• Buried MIGS Unit, 15K sq ft Greenhouse;• Offices and Administrative Areas• Equipage• Staffing and Training• Branding and pre-Marketing Activities
• 50% Expansion of Fish Tank Capacity• Additional 7,500 sq ft Grow Unit Built• Upgrade and Expansion of Office Space to• Accommodate Increased Production
A NEW Green Industry!
Jobs for the 22nd Century
• Fresh, locally grown Food
• 200 Green Jobs
• Urban Aquaponic Micro Farm
• National Distribution
• Local Production
• Hub & Spoke Model
• Vertical Growing System
• Green Cybernetics