good guide: It’s Pocket Science
good guide: It’s Pocket Science
Mission Statement
About the Brand
Type Palette
Color Palette
App
Website
Print Ads
Story Board
Sponsored Events &
Social Media
Contents
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Mission StatementTo provide an accessible outlet of product information to the public and to promote better communal, environmental, and socially-based shopping decisions.
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Strategy Statement“It’s just pocket science” emphasizes streamlining complicated information through the Good Guide app to yield a quick, useful, and comprehensive rating.
About the BrandGood Guide investigates products and companies on their health, environmental, and social impact. Their on-the-go app featuring scanner technology is their leading tool in raising awareness about better shopping decisions. The feasibility of their app and website allows one to use Good Guide’s research to everyone’s benefit. We’ve concocted a welcoming, yet brainy, personality for Good Guide.
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Type Palette
A B C D E F G H I J K L M N O P Q R S T U V W X Y a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
A B C D E F G H I J K L M N O P Q R S T U V W X Y a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0
Avenir
Biko
Web
Print Ads
Color Palette
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#688DC0 #9DD7D5 # BBD64B #DD7026 #F59D52 #E1DC90 #888888 #BCBEC0
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LogoA simple and concise mark for the brand, the brackets reference Good Guide’s barcode scanning technology. The lowercase and round “g” adds a human characteristic.
DO NOT PRINT printing .indd pages 1-10
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AppAs one of the main components of our campaign, we redesigned Good Guide’s app as a tool with user function and experience in mind.
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One time login to retain data and shopping preferences for the user
Alternatives are easily recognizable with corresponding colors and ratings
“My Lists” category: The user submits a general grocery list and is provided with highly-rated alternatives
The menu makes for quick navigation through the app
Barcode scanner for fast, easy product information on-the-go
A B C D E F
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Sl iding Product Images
Website: Home PageThe website is organized for a simple user experience. An image slider intro-duces Good Guide’s services to new visitors. Our homepage is a glimpse who Good Guide is and what they do. The website also features a link to the Good Guide podcast and app.
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Users can save their favorite products to put into their grocery list for later
Simple icons for each category make searching effortless
Better alternatives are offered to replace existing items on the user’s grocery list
Product information is broken down into categories
Coupon of the month offers incentive to users
Searching feature allows for instant product information
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Product PageThe product page breaks down the overall rating into categories. The user is provided with alternative products for quick comparison.
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Print Ads
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Scene opens with a worried news anchor. He is standing in front of the Good Guide labs.
“THIS JUST IN! Scientists at Good Guide are experiencing em-ployee shortages, like—literal employee shortages. THEY’RE SHORT! And are still trying to figure out how to return to normal.
Chris, the news anchor, continues to explain, and makes hand gestures showing that they are actually short!
“Their shrinking is due to the state of the art-futuristic-nano-advanced-shrinking technology to find out what is exactly in our products, but they’re running into a couple of everyday problems...”
Story BoardThe storyboards presented would act as a commercial and/or youtube series for Good Guide. The youtube series would mimic the storyline presented, but would vary by each video.
Alternate Scenes
Scene Option Two: Scientists team up to make a phone call.Scene Option One: A miniature scientist trying to pull her giant car key. Scene Option Three: Scientist obviously frustrated with her size.
Cuts to a scene with two shrunken scientists trying to write notes with a giant pencil, because they’re still hard at work.
Cuts back to Chris, the news anchor, he has a worried yet humorous look on his face. He understands why he is reporting this, but is trying to hide that he thinks it is funny because he is on television.
“At the moment they’re not sure as to how to fix it, but have their top researchers working on it. In the meantime, they plan to research as many products as they possibly can while they are at this size. Also they are requesting for doll sized furniture. This is Chris Henry and there you have it.”
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Sponsored Events and Social MediaSocial media for brands is important in creating human connections. Good Guide’s daily social interaction would reinforce brand transparency. Different media plat-forms would include Facebook, Twitter and Instagram. Good Guide would connect interested users through friendly promotional hashtags, statuses, and other social media content.
Examples of brand-specific social media strategies:
#FlubberFun: A promotional contest for Good Guide’s Good Lab science fair. Participants are encouraged to make flubber. Photos and videos are submitted through Twitter and Instagram. The most creative submissions will receive $300 towards highly-rated products.
#PocketScience: Used on Twitter as a way to share interesting and informative “Did you know?” facts. These would be further explained in Good Guide’s podcast.
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Promotional PosterThe Good Lab national science fair is presented to you by Good Guide and Target. Supporting Target’s decision to spend $1 billion on education before 2015, the Good Lab will be offering over $150,000 in scholarships. Students from the ages of 9–18 are eligible to participate.
The top 40 schools with the lowest passing and graduating rate will be given a science kit as promotion for the Good Lab science fair. The pack-age will include a handbill on how to make the flubber, ingredients and extra information about registration.
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Science Fair Promotion
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alternate hero image
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alternate background example
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PodcastsThe Good Guide podcast contains informative and interesting content for listeners. The podcast would cover anything from companies with improved ratings, to how a product was made, or as an extension of #pocketscience.
RedditReddit is a forum-based website that promotes conversation on a variety of topics. From cats, to MMA, to graphic design, users can post their thoughts about specific categories. Creat-ing a sub-reddit for Good Guide would show users that we are interested in what they have to say.
Raven Sanders
Stevie Johnston
Zoha Shafiq
Katie Holland
Credits
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