focus on the students
AcademieLafayette
our goals
diversity
improve the image of AL
draw applicants from all walks of life
show the rest of the city what AL’s all about
for AL’s demographic to represent the city
focus on the students themselves
maintain the authenticity of the children’s voices
provide an example of what diverse could look like
finish within a semester
teach the kids something new in an art activity
promoting the school
there is no better representative of AL’s community than the students
why the students?
changing the perception of AL with the students’ raw/authentic answers
the big idea
the big idea
their artwork +
their voicetheir voice
the incentive1
sapss-status a-access p-power s-stuff
the incentive1
the video series
2
ask students (cherry & oak)
video will be based on their answers ends with a call to action same interview questions:
ex. what's your favorite/least favorite thing about school
the incentive1 2
sharing3
the video series
using social media (facebook, twitter, instagram,
youtube, al website) give them an incentive to
share the video
1 2 3print collateral
+ other
4the incentive sharingthe video
series
posters, stickers, brochure giving the parents the tools to spread it word of mouth
ex. a guide/a card
rough concepts“mistakes are relatable”
juxtaposing polished vs. candid
stylized like a blooper reel
contrasting formal interview set up with raw
human interaction
showing imperfection
including the human quality of
laughter and making mistakes
indirectly saying that the school isn’t perfect, but human
logo could be crooked at the end
where a hand fixes it
ex. seeing a microphone dropping into the
scene like a documentary
cameraman talks
revealing that what people are seeing is
a video
perspective of shot is at a kid’s eye-level
showing digital residue
breaking convention
next steps
getting a release form to record students’ audio
setting up a time to interview students/teachers/parents
getting word out about the video
time constraints
make sure we are meeting the needs of AL