Pitch presentation

Home Football Magazine

Pitch Presentation

Brief “You have been commissioned by the

Northern Echo to produce a new magazine or newspaper product. Your product could be in any style or genre but it must be self financed through sales or advertising. You must also produce your magazine for a specified audience segment within the 16 to 25 age group.”

My Idea A local football magazine.

Ranges from professional football to Sunday league.

Unique Selling Point Local. Only be distributed to the North-East of England. The region with the best and most passionate fans.

It will be a success with the community because the region doesn’t get a lot of ‘headlines’ in comparison to other teams in the country so this is a product for them.

Market Gap There is a clear gap in the market for my product.

All the magazines within my genre focus on national football whereas mine is only for one region.

It will be a success because the audience will want to read about the football in their region rather than reading about the teams or players that are always mentioned.

For a regional football magazine the North-East is the region which is most likely to be successful due to the fans.

Client Considerations The ‘local’ target audience means that my content will be

about local football ranging from professional level to Sunday league level.

The N.E maintains a good relationship with its readers.

The N.E champions its own region which my articles will also do.

Due to the genre and content it may be read by younger and older readers, younger or older than the intended target audience. All the content will be appropriate for readers of any age; nothing inappropriate or offensive.

The Press Complaints Commission Deals with public complaints about content of

newspapers and magazines.

Considered PCC codes: Defamation. Slander/ Libel. Contempt of court. Trespass. Photography. Copyright. Freedom of Information Act 2000.

The PCC I needed to consider:

Children. Accuracy. Privacy. Harassment. Discrimination.

Not a risky genre, just need to be safe, especially to keep in line with N.E and community.

Audience Research 16 – 24 year old males

B, C1, C2 socio-economic groups

Sports junkies, casuals and gamer tribes.

Secondary Target Audience Other Northern-Echo readers.

Other tribes.

Other socio-economic groups.

Football appeals to more than my primary target audience.

Audience Problems The only problem is that the content may

appeal to people outside of my primary audience; for example the TJFA article may appeal to younger readers because they play in one of the TJFA’s leagues. ‘Darlington’s Downfall’ article may appeal to older readers because it is a whole history of the club.

Overcome by not including any content that could possibly be inappropriate or offensive. It will be suitable for readers of any age.

Audience affect and appeal Audience and client mean that the content

must focus on football in the N.E, it must be positive.

Magazine will appeal to the audience because the articles are about football in the N.E, existing magazines don’t do this. It is a magazine just for them and about their teams.

Design will appeal to the audience because the colours will stand out and represent football teams. The layout is simple, aligning with current popular football magazines.

Mini Focus Group Said to take Football magazine idea forward:

Said to take forward DFC article, manager article and TJFA article.

Said photography ideas are suitable.

Genre Research I got ideas after looking at other football magazines and

turning their ideas into local articles.

Existing magazines of the same genre usually are kept very simple; simple layouts, colour schemes etc. They are kept visually appealing, not too much on the eye and not overcomplicated.

This research helped me because I knew the types of articles and layouts that would appeal to the audience of this genre.

Genre Research – Cover Page’s

Basic Masthead

Clear main images

Small images

Main Sell-line

Extra sell-lines

Banners

Genre Research – DPS’

Basic Headline Clear, relevant images

Clear kicker 3 columns Clear fonts

Content Research I have gathered up-to-date information for

each article and contacted managers I will interview.

Important for when I write the articles – I will have all the necessary information.

Home Football Mock Ups

Mock Ups Process Researched existing products like FourFourTwo and took

inspiration from them to help me create my own layout ideas.

Drew out mock ups before creating them properly. These gave me a better outlook on how they would turn out.

Learnt about how football magazines are typically laid out and colours they use which are usually primary colours.

Learnt more skills on In-design which I previously didn’t that helped create my mock ups such as text wrapping.

Focus Group Feedback – Mock Up 1 Positives

Good colour scheme which relate to the focussed club.

The graphics are good. Darlington badge, headline and banner, kicker all

placed well. Images are suitable and relevant.

Negatives Placement of imagery. Article placement. Too much on the eye.

Focus Group Feedback – Mock Up 2 Positives

Colour scheme which represents the club in the article.

Layout suits the genre. Banner draws attention to headline.

Negatives Fonts are boring. Needs more graphics

to be appealing. Article and image placement.

Suggested Improvements Mock Up 1

Change image and article placement. Make article shorter.

Mock Up 2 Change the headline font. Change image placement and

size. Add more graphics.

Mock Ups – Strengths and Weaknesses Strengths

Colour scheme for both. Graphics for first mock up. Relevant images for article. Covered complete history of DFC in article.

Weaknesses Image placement. Article placement for first mock up. Graphics for second mock up. Length of article.

Mock Up Conclusion I think the audience feedback was fair; I agree

with most of the feedback I received.

I will take forward my first mock up and will change the article length and image placement.

My opinion is that my first mock up is much better than my second; I think all aspects are better and my audience would find it more appealing.

12 pages Front cover Contents page DPS 1:

Article about the whole history of DFC. DPS 2:

Interview article with two young managers of Sunday league teams.

DPS 3: Overview article about Teesside Junior Alliance

League.

Product Outline

Front Cover Basic Masthead

Clear main image

Small images

Main Sell-line

Extra sell-lines

Banners

Contents Page 3 feature articles with images.

3 more articles at bottom.

Editors note in top right-hand corner.

Large, clear title.

DPS 1 – Darlington’s Downfall Shows clear title, graphics, colour scheme.

Shows layout clearly: Kicker. Columns. Images.

DPS 2 – Local Lads Lead the Way Clear title.

Clear layout: Kicker. Columns. Images.

Colour will come from images and kicker.

DPS 3 – TJFA – Week ‘14’ Green background.

Co-operates with TFJA so similar look to website.

Week focussed on teams in Darlington.

Shows layout clearly: Columns. Images.

Home Football Product Branding techniques:

Fonts – will become associated with the magazine.

Colours – main colours are all associated with big teams. Each page will use colours associated with the article topic.

Masthead – will appear on every page in the top right-hand corner.

Stylistics such as borders are all simple which stick to generic style. No need to steer away from an already successful style, the content is what will make it successful.

Commercial Viability

Commercial Viability

Overall Profit £5.252.10

Magazine Distribution Distributed by Bauer Media across the North-

East. B.M only distributes one other football magazine –

Match! – which is a national magazine. My product is different and there is a good opportunity for B.M.

A4 size. Most football magazines are this size. Standard size like the genre

which keeps everything simple.

Schedule Possible problems:

Weather. No permission. Illness. Failure of technology.

Recap on Client Aims I think this does meet client objectives:

Local content. Champions the N.E. Promotes football in N.E. Generally positive about N.E.

Conclusion I wanted to create a magazine which was all about football

in the N.E, it is a region that is obsessed with the game and it is usually other teams across the country who get all the stories. This is a product for fans of the N.E, not just about professional football but ranges to Sunday league football, promoting all the football across the region.

I know that this will appeal to the audience and they will be the type of fans that appreciate this product and make it successful.

Thanks for listening.