Pitch for music video

PITCH

IntroducingNabilla J

Our music video is quirky, fun and “down

–to-earth” that will represent our target

audience in a positive way.

• This single was released in the UK on the 18th June

• Song criticized for being a similar style with Lily Allen

• Praised for the lyrics

Who is your target audience?

• Target Audience profile

•Mainstreamers: Have a need for security; plan for the future, has a pension, likes brands, doesn't’t want to stand out from the crowd – they want to go with the flow, makes up 40% of populationn.

What would a big fan of your

music video genre expect to

find?• Kate Nash’s website (pictures, comments and posts)

•Kate Nash dedicated Tumbler page

•Kate Nash Facebook page

• Reply from a Kate Nash fan via Facebook

Goodwin’s theory?

• Our music narrative style is amplification and disjuncture

• Amplification: adding a deeper meaning to the song

• Disjuncture: the music video doesn’t relate to the song (slightly)

• For the audience: make it more humorous and entertaining, they can relate to it.

What label is the artist

signed to?• Epic Records (owned by Sony

Entertainment) gives artist creative control

• Mainly for singer/song writers

• Other artists signed to this label: Paloma Faith, Dianna Vickers, Rebecca Fergurson, Laura White

• Music will available to buy from shops and download on iTunes/artist website.

Where we will be filming

The exterior locations our group have decided on using are:

•Regents Park- We chose Regents Park purely for its scenery and because there are many places we can film, the places we selected in the park to film are the fountain and the flower gardens

•Brick Lane- this is an area we chose because it fits the genre of our song very well, being indie pop we wanted to present an urban feel to our music video

•Paget St.- Our group also wanted to locate our music video, on Paget St with our artist singing to the song

• A playground- this will show a fun spirited and joyful image of teenagers enjoying themselves.

Furthermore, for the interior location we have decided on using:

•The Hummingbird bakery- situated in Spitalfield. We decided on using this bakery because their décor is much suited to the theme of our song

• The green screen- another location we want to add to our music video also, were we will be projecting a series of images related to the song.

Animatic

• This is our brief storyboard animatic.

Before we begin to film we wanted to risk assess every aspect of our music video, in case any problems arise during production:

•If the likelihood is that we don’t get to shoot in the bakery, perhaps we can scrap that idea and keep to our exterior locations seeing as we have four already, or choose another interior location which could be the “Banksy coffee house & bar”

•If we are unable to film in Regents Park then we will be using Canonbury Grove, which we feel fits the vibe of our music video

•The weather could be another obvious problem for our music video as we want to have a sunny atmosphere which may cause some delays, so the best possible solution will be to check up on the weather 2 days in advance to see how things will be, or pick another day to film

•The possible dangers we might come across while filming in the park will be filming near the lake, in order to minimize these dangers we will shoot from a distance and be as careful as possible!

Risk Assessment

Production Schedule