Pitch for City of Dallas

City of Dallas BU

Z1605 G

raphic Design & Creative M

arketing Services Presentation 02.09.16

Zielinski Design Associates / The H

all Agency

Wh

at we b

ring

to the Tab

le.

Over 125 Years of com

bined Industry Experience • 

Two Senior Creative D

irectors assigned to the City of Dallas

• Concept/D

esign/Copywriting

• Print and Broadcast Production

• Traditional and D

igital Media Planning and Placem

ent • 

Social Media Creation and M

aintenance • 

Website D

esign • 

Public Relations • 

Promotional Products

• Events/Prom

otions Planning and Implem

entation

Past Clien

ts.

We have represented a broad Spectrum

of Clients in the past 35 Years

• Autom

otive: Park Place Dealerships, Crest Cars

• Restaurant: CiCi’s Pizza, G

olden Chick, Crossroads Diner, M

OZZ

• B2B: Brim

Laundry Machinery, Jurassic Ranch Boots

• Real Estate: W

eitzman G

roup, Caruth, Regency Centers • 

Retail: Bag ‘N Baggage, N

eiman M

arcus, Just Add Water

• Financial: Professional Bank, Blueblonnet Savings

• M

edical: Tenant Healthcare, Baylor M

edical Center, Dr. M

itchell Brooks/H

ealth of the Nation, EverW

ell – Where East Treats W

est • 

Miscellaneous: Freedom

Park, Ideal Feet, Squirrel Brand Nuts

Cu

rrent C

lients.

You’ve probably noticed that we don’t

specialize, by design • 

Automotive: Berrym

an Products • 

Retail: Nicholson-H

ardie Garden Centers, Plaza at Preston Center,

Sally Beauty • 

B2B: Trinity Industries, Siemens M

obility, CosmoProf, Beauty System

s G

roup, US Polyco, U

nivar Oil & G

as • 

Real Estate: Cushman & W

akefield, CBRE, Leadcore Group, Q

ualico, Venture Com

mercial, Behringer H

arvard • 

Travel: Celebrity Cruises • 

Arts: Shakespeare Dallas, Business Council of the Arts—

Pro Bono

Wh

at we’re cap

able

of on b

ehalf of th

e C

ity of Dallas.

Capabilities • 

Results-Driven Ideas

• Aw

ard-winning D

esign • 

A full Spectrum of Advertising and M

arketing Resources • 

An experienced Team of Professionals from

Top to Bottom

• A Prom

ise to stay On Budget and W

ithin Deadlines

• Strategic Planning

• Creative Solutions

• Custom

er Service • 

Customer Service (so im

portant we listed it tw

ice)

Service & Su

pp

ort.

Above & Beyond • 

We’re close—

locations in Uptow

n and Lakewood

• W

e’re coordinated—m

ultiple Team M

embers, one D

irection • 

We’re organized—

projects are managed through a variety of w

orkflow

systems—

basecamp, dedicated U

RL sites, Google D

ocs, E-Mail, etc.

• W

e’re dedicated—the City of D

allas will be given top Priority

• W

e’re comm

itted—w

e are passionate to promoting our City in the best

possible Light

Processes &

P

rocedu

res.

How

We W

ork • 

Project Initiation will involve the prim

ary Account Executive • 

Appropriate Team M

embers are brought in for Review

of Client Needs

• Creative D

irector(s) will then w

ork with all Team

Mem

bers to develop a Creative Brief for Approval

• W

ith approval, Strategy/Creative Direction/Budget Estim

ates are developed and presented

• Project M

anager will traffi

c the Job throughout the Process • 

24/7 Project Progress will be available to all appropriate Parties

throughout the Process via the most appropriate Project M

anagement

System

• Prior to Im

plementation, the Project is re-presented for final Approval

Case Stu

dies.

A Few Success Stories

• Advocate M

agazines • 

Celebrity Cruises/Café Mom

entum

• Exall Park

• Shakespeare D

allas

Allocated

Hou

rs.

Th

ank

You

! W

e’re ready to begin.

Zielinski Design Associates / The H

all Agency

© 2016