Pitch deck v.2

Short Term Jobs

Web PlatformPitch Deck

What

are

we

creati

ng?

An online platform for

people and organizations looking

to offer or request

Short Term Jobs”

The T

eam

Alexandra Mihaela Costea

& Mihail Falcuta

Why

us? We both share the

passion to create an

unique product that can have a positive impact over the business community

Who a

re w

e

targ

eti

ng?

People that want to have

flexibility in their program and

prefer to have a short term job

People that want an extra

income and have the time for

other jobs People that were unable to

find a long term job but are

very skilled at some specific

jobs

Organizations or individuals

that need to solve tasks that

are due on short term.

The p

roble

m

High unemployment rate

Almost unnoticeable

difference between part and

full time jobs regarding

working hours and flexibility

The multitude of recruitment

websites, none of them

focusing on short term jobs

which could generate normal

or extra income for individuals

There is not yet a mentality

for short term jobs even

though there is a need for it

The s

olu

tion

An online platform that gathers in one place the available short term jobs and individuals facing a temporary shortage of

money or people willing to work extra

hours for a bigger income.

The Web Platform

Market Size Analysis

a) Job announcements - companies

- No. Companies on the market = 653,418

- Internet access in Romania : 47% = 307,106 companies

- Interested in our product (survey) = 59% = 181,192

companies - Price per announcement: 20 EUR

- Announcements per company through online sites =

0,2

Total demand market : 181,192 *0,2 *20=

= 724,768 EUR/yearb) Ads for companies

- Ad fee per month = 5.000 EUR

= 60,000 EUR/year

c) Job announcements - persons

- Total population: 19,042,936 people

- Internet access in Romania : 47% = 8,950,179 people

- Users having used the internet in the last 12 months for

ordering goods or services 13% = 1,163,523 people

- Interested in our product (survey) = 59% = 686,478

people- Announcement per person per year: 0,1

- Announcement price: 10 EURTotal demand market = 686,478 * 0,1 * 10 EUR

= 686,478 EUR/year

Total market 1,471,246 EUR/year

Marketing Strategy

a). Social networkingFacebook - Ensure that news about website appears on

the Facebook page and encourage people to become

friends of our website - monitor the Facebook site and

respond promptly, as appropriate. Twitter -discover who

are the most influential tweeters and start to follow

them with the aim of getting noticed and getting them

to follow our website - Monitor what is being said on

Twitter and to respond/retweet as appropriate. Youtube -

encourage people to share videos about the their

experiences during the short term jobs they discovered

through our website

b). Email marketing - according to our surveys, the

product seemed very appealing to students; a good

marketing initiative would be to promote our

website on the students’ Yahoo or Google groups -

companies can also be informed about the existence

of our website through emails sent to the Human

Resources department

c). Marketing materials (print and online) - the

location of banners in subway stations and other

crowed areas of the city - posting ads in the local

newspapers or on websites dedicated solely to

private announcements

Thank

You ! Please visit our

LaunchRock page and

spread the word ! shorttermjobs.launchrock.com