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Pitch and Pivot Presentation. Design of Wearables Series. @CACollegeofArts

Aug 17, 2014

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Lessons for pivoting from software/service to hardware. Inspiration from other companies doing it well. And practical advice for getting a hardware company off the ground. Presented by @leahthehunter.

  • HUMAN + CONNECTED TECHNOLOGY < RISING TOGETHER > PITCH AND PIVOT WEARABLES SERIES Presented by: Leah Hunter @CACollegeofArts // #designofwearables
  • INTERNET AND PEOPLE THEORY + PRACTICE UNIFICATION
  • SHOOT FOR THE MOON UNIFICATION https://www.youtube.com/watch?v=0uaquGZKx_0
  • MOONSHOTS ARE EASIER THAN 10% iMPROVEMENT UNIFICATION
  • WHY ARE MOONSHOTS EASIER? Because when youre working to make things 10 percent better, you inevitably focus on the existing tools and assumptions, and on building on top of an existing solution that many people have already spent a lot of time thinking about. Its tempting to feel improving things this way means were being good soldiers, with the grit and perseverance to continue where others may have failed but most of the time we find ourselves stuck in the same old slog. But when you aim for a 10x gain, you lean instead on bravery and creativity the kind that, literally and metaphorically, can put a man on the moon. - Astro Teller. Wired Magazine. Feb 2013.
  • LATEST/BEST EXAMPLES THEORY + PRACTICE WHO IS TAKING HARDWARE MOONSHOTS?
  • CURRENT STATE ROADBLOCKS OPPORTUNITIES
  • CURRENT STATE ROADBLOCKS OPPORTUNITIES The company has worked with entertainers like the Black Eyed Peas and created Lady Gagas famous flying dress. They also blew people away with their Bubelle dress, which changes color based on the wearers mood. digitalhealthpost.com
  • UNIFICATION
  • TO START: SPEND 100 HOURS HOW DO YOU GET TO THE MOON? Start video at 11:15 https://www.youtube.com/watch?v=P0YdK_Tds4Y 1 hour a day for the next three months.
  • WHY SHOULD YOU LISTEN TO MATT WEBB? HE IS A GREAT EXAMPLE OF PIVOTING.
  • UNIFICATION
  • UNIFICATION
  • UNIFICATION
  • UNIFICATION
  • UNIFICATION
  • CURRENT STATE ROADBLOCKS OPPORTUNITIES
  • UNIFICATION
  • UNIFICATION
  • UNIFICATION
  • GET GOOD AT PROTOTYPING @BENEINSTEIN MANAGING DIRECTOR AT BOLT #OREILLYSOLID
  • UNIFICATION
  • UNIFICATION
  • UNIFICATION LEARN HOW TO PITCH TO VCS @noUPSIDE PRINCIPAL AT OREILLY ALPHATECH VENTURES
  • UNIFICATION
  • UNIFICATION
  • UNIFICATION
  • IN CLOSING
  • UNDERSTAND WHAT YOURE REALLY SELLING AND CHOOSE WELL
  • http://vandrico.com/database YOU COULD FRAME GOALS AROUND MARKET FOCUS OR BODY PART
  • BUT THERES A MORE POWERFUL WAY BACK TO MATT WEBB Watch the beginning! https://www.youtube.com/watch?v=P0YdK_Tds4Y
  • THANK YOU! Start video at 11:15 Image credit: Oliver Sin. Math Art. http://oliversin.eu/paintings/ben-green-terence-tao-with-endre-szemeredi