Pitch 2

PITCHKaris Hays

Genre ◦ I have decided to do a mainly

based around chart music because I am aiming my magazine at a younger audience and I believe that chart music is mainly listened to by the younger generation. I also am going by the impression that younger people buy magazines than an older audience. Chart music also gives me a wide variation of artists to select from and make all the articles current and exclusive. Chart music can also reach to a wider audience to what I am originally aiming out to welcoming a brand new audience to chart music.

Justin Beiber

Adelecol

dplay

Jess Glynne Stormzy

One Direction

Weekend

Olly MursLittle mix

Frequency of publication◦My magazine will have a new issue every month, but you will still be able to

purchase recent magazines from 2 months prior to the most recent issue. I have decide to release a copy monthly because due to my research found through my survey most of the partakers preferred to buy a copy monthly rather than weekly. I also prefer this because the money saved by not publishing so many magazines can be used to later on improve the magazine itself for example the quality of the issues and the rewards/prizes could be improved to ones of a higher price/value. A down side to realising a new copy monthly will be covering stories that have already been published by other magazines but could also be an advantage with being able to conclude the whole story not just having separate parts of the story released weekly.

Magazine name ideas:◦ REPLAY: the reason I chose this was because the music we will be advertising will be chart

music, which is the type of music that our readers will constantly want to replay and listen to again and again. With it just been one word its simple and easy to remember and the word replay is something that comes to mind when listening to a good song and we want our readers to constantly re-read the magazine as well like a replay. Font-franklin gothic.

◦ Sptze der Charts!: it means ‘top of the charts’ in German, this gives of a multicultural vibe to the magazine and welcomes other languages to the read the magazine which is what we hopefully want to achieve later on in the career of the magazine. The title is very long so might be hard to remember or recite with it being in an other language. Font- Algerian.

◦ BANGERZ: this title is a common name that the younger generation calls ‘good songs’ so the name is very common and can be easily translated. And it shows the magazine has good music hopefully attracting a bigger audience of the younger generation with us being a well known name for good music. Font-gill sans ultra bold.

Reader profile◦Replay magazine will mainly aim towards people the ages of 17 to 28 the

younger generation of driving around. The reason I have generalised this age group is because this group of people are the ones who listen to the radio whilst they are driving. The chart music radios aim there music at this kind of generation as well which makes sense, after that you tend to start listening to music that isn’t popular to younger people and is played by more well known artists. This age group is also more welcoming to new types of music than any other generations so they are more accepting to new entries to the charts. This will give Replay magazine a chance to introduce new artists to this group of people upping there popularity rate.

Picture planning ◦ For my images I am planning on having two girls for my main feature article, for the

costumes I am wanting to have one of the girls in dark colours and the other in plain neutral colours. This will then contrast to the reader that when they are reading the article they are hearing about the good and the bad parts of being famous.

◦ I will also be setting my images in a studio because I feel that it makes the magazine feel more sophisticated with it being in a room with white walls and white backdrop it can also make the magazine look more professional and purer adding to the fact that the interviews are all going to be honest and they are seeing the artist in a pure environment.

◦ I don’t want any props because I am wanting my magazine to be simple and not be too cluttered, and I also want the main focus to be on the artists not what is in there hands.

Sample imagesOne of the two styles of photo-shoot images that I like, it is in natural environment not a studio so it gives it a less-formal look and feel towards it. It also makes it more personal as it is not so formal and a lot more real it lets the audience get to know the artist a lot more as it is not so structured. This kind of image also lets the artist be themselves not in a structured position as it is in a free environment.

The other style is in a studio which in my opinion is a lot more formalised than one in the natural environment. The poses are a lot more posed and a lot less personal in my opinion but they do leave the magazine with a clean crisp look making it seem more professional. You can also customize these kinds of images to make them more of the artists own image to present there personality to the readers.

The final image I might be using is one from the live tours, this can prove to the audience what the artists is all about and what they do to entertain the audience and how they are different. You could also link this with a puff with exclusive tickets to one of there shows which can also be advertisement for the artist.

Sample front coversI chose these covers as samples because they are the same sort of style that I am wanting my magazine to have, they each have a serious look. I like how the NME and Q magazine have used the red and contrasted it with the background of the picture and links in with the colour scheme of the magazines.

I like the fact that Q magazine has the plugs along the top of the magazine and I want to do that along the top of my magazine. I also like the layout of all three magazines they all read in columns and that will therefore make it easier for my readers to read, especially with the change of text size acting as plugs to draw the readers attention to each part of the cover.

Dummy front coverThe main concept that I am wanting for my magazine is to keep it simple and to try not to cram too much information onto the front of it, because I don’t want to put off my reader by having too much on the front cover. The colour scheme will be red and black giving the magazine a sleek, sophisticated look and these colours will be carried out throughout the whole magazine.

I’m wanting the main image to be the main focus of the magazine, as well as the mast head because in my opinion they are the main things that catch the readers attention. They will be the biggest and boldest thing on the page and in it’s own way acting a plug to get the reader to read the magazine. The box across the middles will be a puff for the main article which backs up the image and gets the reader to pick up the magazine for that exclusive interview with the band on the main cover.

Dummy contents page

I like this layout for my contents page because you get extra information which can act as plugs to make the reader turn to that specific page. There is also images available for the reader to see which as well as the extra content can also act as a visual plug toward the reader.

The backing colour for the magazine will be a pale grey which will contrast with the brightness of the red which will be used for the word contents and the numbers. The colours are also gender neutral meaning there are no gender divisions.

The writing will be black for the rest of the content writing this adds a sophisticated yet dangerous contrast with the other colours that I have selected for my theme.

Double page spread planThe colour scheme will be the same as the contents page, the layout of the magazine is easy to read and understand as it is read from top to bottom and the content is read from left to right in small columns. The images will be a reasonable size to grab the attention of the reader visually. Throughout the content there will be some plugs which will be in a larger font than the rest of the writing.

The images will be used to take up the whole of the page including behind the text but will be toned down colours not to make it confusing for the reader. This kind of image gives the reader visual pleasure as well as not distracting them from there reading.

Price of magazine and subscription ◦ I would start of the price of my magazine at around probably £2.20 making it easily

affordable to everyone. Depending on how well the magazine does and how many readers we pick up throughout our time of being a magazine, the price for REPLAY might rise only to the extent of £4.20 because the price of publication would grow depending on how many copies we need to produce.

◦ For subscriptions we will probably charge around £7.00 a month for monthly subscriptions which is quite affordable for an online magazine plus you get added extras if you are subscribed to our magazine on an online basis. I don’t think this will go up if the numbers rise because according to my research 75% of the participants preferred to buy the actual paper copy.