PIRATE METRICS Chris Chan @ChrisChanAU
PIRATEMETRICS
Chris Chan @ChrisChanAU
Chris Chan | @ChrisChanAU
Vanity Metrics make you feel good but they
don’t offer clear guidance for what to
do
They are not ACTIONABLE
Chris Chan | @ChrisChanAU
The only metrics a company should invest energy in collecting are those that help them
make decisions
Chris Chan | @ChrisChanAU
“AARRR”
Chris Chan | @ChrisChanAU
AcquisitionActivationRetentionReferralRevenue
Chris Chan | @ChrisChanAU
Acquisition
Chris Chan | @ChrisChanAU
Is all about getting users
“Oh look, the Scumm Bar looks good, let’s go in”
Activation
Chris Chan | @ChrisChanAU
This is where your user’s enjoy their first visit and have a “happy” experience
“Aarrr, this beer is good!!”
Retention
Chris Chan | @ChrisChanAU
If the user comes back you’ve retained them
“I’m going back to the Scumm Bar for another beer”
Referral
Chris Chan | @ChrisChanAU
Users now like your product enough to tell others
“You should visit the Scumm Bar”
This is how you grow
Revenue
Chris Chan | @ChrisChanAU
The user spends some money or can be connected to revenue generation; this is what really counts
“Time to settle up lads”
Hopeful
Activation Revenue
Happy Customer
Retention
Passionate
Referral
The Funnel
Aware & interested
Acquisition Customer Factory
Chris Chan | @ChrisChanAU
Adapted from: Ash Maurya
Shift thinking from ROI
and Scaling to
Growth and Learning
Chris Chan | @ChrisChanAU
Chris Chan | @ChrisChanAU
@ChrisChanAU
chrischan.com.au