Pinterest strategy

XM² Students blog

1st Presentation

• Start from scratch

• Theory

• What is Pinterest? Who uses Pinterest?...?

2nd Presentation

• Compare to other social media

• Same type of platform

• Focus on marketing aspect and features of Pinterest

3rd Presentation

• Simulation

• Learn the limits of the medium

• Details

Final product

• XM² Students blog

• Practical approach

Preparation

• Brainstorming– Topic? Cross media management

Preparation

• Medium? Pinterest (BUT...!)

Preparation

– Content? Interesting!

THE CONTENT

1 day board

How can we promote ?

Brand and Marketing strategy

Extra large

COMMUNITY MANAGEMENT

A BAD RESPONSE

A GOOD RESPONSE

A BAD RESPONSE

A GOOD RESPONSE

A BAD RESPONSE

A GOOD RESPONSE

Community Manager

• Polite• Positive• Friendly• Professional• Honest• Active