FOR BUSINESS A BEGINNERS GUIDE TO Heard about Pinterest? Not only can it be used as inspiration to plan a wedding or redecorate your loft... Pinterest can also benefit business owners and marketers to serve a companies goal and objectives, as well as drive traffic back to your website. Here’s a small guide on how to use it and how it can benefit your business! A P ⧋ M L K J I H G F E D C B O N Monday, March 12, 12
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FOR BUSINESS
A BEGINNERS GUIDE TO
Heard about Pinterest? Not only
can it be used as inspiration to plan a
wedding or redecorate your loft...
Pinterest can also benefit business owners and marketers to serve a companies goal and
objectives, as well as drive traffic back to your website.
Here’s a small guide on how to use it and
how it can benefit your business!
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P
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MLKJIHGFEDCB
O
N
Monday, March 12, 12
QUICK PINTEREST INFO
Pinterest is an online virtual pinboard that lets you organize and share visual content. It is the fastest growing social platform on the web
Driving more traffic than Google+, YouTube and LinkedIn combined
10 million users, almost 70% women between the ages of 25 and 54
Pinterest users spend 15.8 minutes ‘pinning’ per day (compare to Facebook users 12.1 minutes)
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WHAT IS PINTEREST? Branding in a visual way
Pinterest is a great way to tell a story using images and
videos, pinning valuable content
for the community
A valuable tool to curate
relevant images and to promote your own visual
content
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WHAT IS PINTEREST?
☁Pinterest is the fastest growing
social sharing site on the web
Driving more traffic than Google+, YouTube and
LinkedIn combined! ☁
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WHAT IS PINTEREST? Social sharing
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☁☁☁ Pinterest is connected
with Facebook and Twitter which enables users to share pins to
their Facebook and Twitter feed
This boosts social sharing so that
more eyes see your visual content
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Pinterest is brand exposure in a visual and fresh way
WHY PINTEREST? Benefits for marketers and brands
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Pinterest will increase brand awareness
Pinterest is a social platform that encourages and allows people to share, comment and interact with each other
Pinterest is a great driver of traffic to your website
Name your boards and pins wisely, as Pinterest is an excellent SEO tool that will help increase the ranking of your content
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BASICS WITH PINTEREST Getting started ⧋☁Brief description
of your company
☁Pin board: Create boards with various images related to your business. Users can
re-pin, comment, and like each image.
☁Add links to other social channels,
website, twitter etc.
☁ Add pins to your board from other sites or
upload from your own devices.
☁Let the user like on Facebook, tweet,
embed or email a pin.
☁User engagement: Re-pin, like and comment.
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SOME INSPIRATION Of pinboards ⧋
PressPausePlay The documentary
film shares production stills and inspiration
Apartment Therapy is one of the big players on
Pinterest with 22375 followers
The Wall Street Journal is a big influencer and
knows how to share exciting content
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BUT, BEFORE YOU START PINNING
Visual inspiration can sometimes be a challenge for companies, so spend time finding images that
are fun to share. If you find it thought provoking,
others probably will as well.
Like other social media channels, Pinterest takes
time. Make the investment to find
relevant content, interact and build relationships
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HOUSE OF RADON IS A CREATIVE AGENCY BASED IN STOCKHOLM
As digital storytellers we foster our projects from the early idea stages to final execution. We mix films, interactive applications, traditional media and internet marketing to get our stories told in a