A.Callag han A.Callag han Pinterest defines itself as, “...a tool for collecting and organizing the things that inspire you.” A.Callag han
Feb 15, 2016
A.CallaghanA.Callaghan
Pinterest defines itself as, “...a tool for collecting and organizing the things that inspire you.”
A.Callaghan
A.CallaghanA.Callaghan
• Founded in January 2010 • Ben Silbermann CEO (visionary) • Evan Sharp (architect)• Paul Sciarra (left in April 2012)• Valued at $3.8 billion
• 3rd largest social network behind Facebook and Twitter
• Close to 50 million unique monthly users worldwide (Mar ’13)
• No revenue yet
Promoted Pins debuted October 9, 2013
1st pin
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• Clean layout• Free, open to public (originally by-invite
only)• Top categories: fashion, beauty, food,
home, weddings
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Note the color selection of her images, the adorable board names, and the choice of a relevant “cover pin” Again, color choice, pin-worthy recipes, mommy
bloggers love this stuff!
J Crew’s September catalog debuted on Pinterest.
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• Contests are an innovative way that businesses use Pinterest to achieve goals.
• Add more followers, increase brand awareness, increase sales, launch a new product, increasing website traffic.
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• Why are some brands more popular than others?• “Rich Pins”• Emails sent to those who pinned items that later went on sale.• Brands should add a “Pin It!” widget to their product websites.