PIMS-SCA - Fixed Fee & Prize Coverage for the Sports Industry

What makes a RWC promotion compelling, attractive and successful for both customers and clients?

Big value prizes

How do brands & sponsors afford these prizes?

PIMS-SCA’s Fixed Fee & Prize Coverage solutions

Rugby World Cup 2015

PRIZE COVERAGE creates big prize headlines for maximum impact such as the chance to win £1million. We take on the risk that you will have a winner and when you do, we pay the prize.

FIXED FEE insurance protects your campaign against the financial risk of too many responses occurring than had been forecasted, plus all associated promotional costs and can incorporate prize coverage for a complete package.

PROMOTIONAL RISK MANAGEMENT PRODUCTS

RWC MECHANICS

SPORTS SKILLS CONTESTS

Get the crowd involved in a pre-match/half- time on-pitch sports skills contest.

Participants are selected to perform a skill-based challenge during half time for their chance to win a big cash prize.

Kick for £50,000, £100,000 or even £1,000,000 all covered by our Prize Coverage.

PIMS-SCA campaigns

• Tetley Bitter – Rugby Kick for £1m • Aspers Casino - $1m golf putt• Gillette – World Cup Kick for $1m• Energizer Australia – Can you kick like Aka for $250,000?• Carmex $150k Half court hero basketball contest - PAYOUT • Hublot - $1m Manchester Utd penalty challenge

RWC MECHANICS

CONDITIONAL REBATE

A simple mechanic to drive purchase.

Customers register their purchased product and receive a refund on their purchase if a specific event occurs during a World Cup match or the tournament.

Our Fixed Fee covers the costs associated with all potential refunds.

PIMS-SCA campaigns

• Epson Printers – RWC - If they win you win• Hipercor Supermarkets – Refund on TV purchases if Spain win the World Cup • Best Buy – Buy a TV and get your money back if England win the World Cup• Golfsmith – If Phil Mickelson wins the 2010 Masters all purchases of Callaway drivers will be refunded – $1m PAYOUT

RWC MECHANICS

ONLINE, DIGITAL & MOBILE PROMOTIONS & GAMES

Why not create (or ask us to) a rugby-themed promotional game or prediction contest for your website or social media pages to generate excitement, cement rugby links and possible data capture opportunities?

We can provide Prize Coverage for a big prize headline to motivate people to play and win.

Or a Fixed Fee to cover all associated costs of a mobile campaign.

PIMS-SCA campaigns

• McDonald’s – Win World Cup tickets every hour• Club Pools - £50,000 World Cup online predictor• Lucozade Sport – Who plays wins• Mars – Have you won a shirt?• TAB Sportsbet - $500k EPL predict & win

RWC MECHANICS

ON PACK PROMOTIONS

Tie your brand / sponsorship into the RWC with a variety of mechanics including:-

Match & win Instant win Collector Free mail in Our Fixed Fee covers ALL costs associated with the campaign no matter how many redemptions.

PIMS-SCA campaigns

• Carlsberg – Win with England – Match & win• Hovis – Win World Cup T-shirts - Instant win• Ariel – Free Tennis Lessons – Free mail In• Budweiser – Free World Cup glass – Free mail in • Warsteiner – World Cup – Collector• Coca-Cola – 1m footballs to be won – Instant win

RWC MECHANICS

MATCH & WIN GAME CARDS

A great mechanic to build brand awareness / recognition during the RWC.

Consumers receive a game card in-pack or via a retailers till receipt showing the name of a player, a specified RWC game and a prize amount. If the player scores in the game – the consumer wins the cash amount.

Our Fixed Fee covers the cost of

PIMS-SCA campaigns

• Carlsberg – World Cup £millions to be won• Castle Lager – Back the Bocks• Export Gold – Win cash with the BlackCaps• Shoprite – Laduma Millions

RWC MECHANICS

PERFORMANCE INCENTIVE / CONTRACTUAL BONUS

Bonus plans based on the performance of a player, team or manager.

We provide guaranteed contracts for peace of mind at competitive rates, with quick payments of claims in the strictest of confidence.

Whatever the incentive or bonus level, our Prize Coverage covers it.

PIMS-SCA campaigns

• Coca-Cola £1m Goal Chase - £1m prize coverage• Appleby Jewellers – European Open £100k diamond incentive – £100k prize coverage & PAYOUT• Johnnie Walker – Six 6’s $1m cricket world cup - $1m prize coverage & PAYOUT

RWC MECHANICS

EXPERIENTIAL, SAMPLING & COUPONS

Create awareness & build your brand and cement your relationship with the RWC with experiential activity.

Popular mechanics include sampling, coupons (free product & MONP), scratchcards and live datacapture events.

PIMS-SCA campaigns

• Boags – You shouted for Webber, now its our shout – Newspaper free product coupon• Norwich City FC – Win a car – scratchcard• Soccer Savings – Celtic Fans free £5 voucher• Byron Nelson – Win a deluxe trip to the 2015 British Open – Prizepad golf game• Grosvenor Casino - £10,000 crack the Vault – PrizePad game• Fulham FC – Crack the code at Craven Cottage – Visible Vault

With 30 years global experience and winner of Best Risk Management Company 2013 & 2014;

trust the experts.

We work with the largest insurance companies in the world to protect your campaigns.

We are a registered Lloyds Broker as well as being authorised and regulated by the FCA;

you are in safe hands.

We would be happy to tell you more about how we can maximise your campaigns so get in touch

[email protected] or 020 7255 7900.

Why PIMS-SCA?