Pimping Paid and Promoted Imagery By Rachel Malone Olsen

#SocialPro #12B @duluthrachel

#SocialPro #12B @duluthrachel

PINTEREST Pimping Promoted

Pins

#SocialPro #12B @duluthrachel

PINTEREST - WHO

§ 100 million active users

#SocialPro #12B @duluthrachel

PINTEREST - WHO

§ 100 million active users § 85% Female

#SocialPro #12B @duluthrachel

PINTEREST - WHO

§ 100 million active users § 85% Female

#SocialPro #12B @duluthrachel

PINTEREST - WHO

§ 100 million active users § 85% Female

§ Average Income ~100K

#SocialPro #12B @duluthrachel

PINTEREST - HOW

#SocialPro #12B @duluthrachel

PINTEREST - HOW

§  Engagement: Closeup, Repin, or Click §  Traffic: Website Click

#SocialPro #12B @duluthrachel

PINTEREST - HOW

§  Engagement: Closeup, Repin, or Click §  Traffic: Website Click

#SocialPro #12B @duluthrachel

PINTEREST - HOW

#SocialPro #12B @duluthrachel

PINTEREST - HOW

#SocialPro #12B @duluthrachel

PINTEREST - HOW

§  52% of Pinterest users pin primarily from their smartphone

#SocialPro #12B @duluthrachel

PINTEREST - HOW

#SocialPro #12B @duluthrachel

PINTEREST - HOW

#SocialPro #12B @duluthrachel

PINTEREST - HOW

#SocialPro #12B @duluthrachel

PINTEREST - HOW

#SocialPro #12B @duluthrachel

PINTEREST - HOW

#SocialPro #12B @duluthrachel

PINTEREST - HOW

#SocialPro #12B @duluthrachel

PINTEREST - HOW

#SocialPro #12B @duluthrachel

PINTEREST - HOW

#SocialPro #12B @duluthrachel

PINTEREST - HOW

#SocialPro #12B @duluthrachel

PINTEREST - HOW

#SocialPro #12B @duluthrachel

VALUE

PINTEREST - WHAT

#SocialPro #12B @duluthrachel

§ Trends §  Lead Gen §  eBooks §  White Papers

PINTEREST - WHAT

#SocialPro #12B @duluthrachel

§ Re-pins §  Traffic to your site §  Re-targeting!

PINTEREST - WHAT

#SocialPro #12B @duluthrachel

§  Small images §  Self-serving messages §  Confusing content

PINTEREST - WHAT

#SocialPro #12B @duluthrachel

PINTEREST - WHY

§ 70% of Pinterest visitors take action §  Save, re-pin, click-through

#SocialPro #12B @duluthrachel

PINTEREST - WHY

§ 67% of content pinned is from a business website

#SocialPro #12B @duluthrachel

PINTEREST - WHY

§ 2 million pins sent from one Pinterest user to another… DAILY

#SocialPro #12B @duluthrachel

PINTEREST - BONUS

#SocialPro #12B @duluthrachel

INSTAGRAM Intensifying

Interesting Images

#SocialPro #12B @duluthrachel

INSTAGRAM - WHO

§ 400 million MONTHLY active users

source

#SocialPro #12B @duluthrachel

INSTAGRAM - WHO

§ 400 million MONTHLY active users § 70% are outside of the US

source

#SocialPro #12B @duluthrachel

INSTAGRAM - WHO

§ 51% Male Users § 49% Female Users

source

#SocialPro #12B @duluthrachel

INSTAGRAM - HOW

#SocialPro #12B @duluthrachel

INSTAGRAM - HOW

#SocialPro #12B @duluthrachel

INSTAGRAM - HOW

#SocialPro #12B @duluthrachel

INSTAGRAM - HOW

#SocialPro #12B @duluthrachel

INSTAGRAM - HOW

#SocialPro #12B @duluthrachel

INSTAGRAM - HOW

#SocialPro #12B @duluthrachel

INSTAGRAM - HOW

#SocialPro #12B @duluthrachel

INSTAGRAM - HOW

#SocialPro #12B @duluthrachel

INSTAGRAM - HOW

#SocialPro #12B @duluthrachel

INSTAGRAM - HOW

#SocialPro #12B @duluthrachel

INSTAGRAM - HOW

#SocialPro #12B @duluthrachel

INSTAGRAM - HOW

#SocialPro #12B @duluthrachel

Tell a story…

#SocialPro #12B @duluthrachel

INSTAGRAM - HOW

#SocialPro #12B @duluthrachel

STIMULATION

INSTAGRAM - WHAT

#SocialPro #12B @duluthrachel

INSTAGRAM - WHAT

#SocialPro #12B @duluthrachel

#SocialPro #12B @duluthrachel

#SocialPro #12B @duluthrachel

INSTAGRAM - WHAT

#SocialPro #12B @duluthrachel

INSTAGRAM - WHAT

#SocialPro #12B @duluthrachel

INSTAGRAM - WHAT

§  Provide Demos or Tutorials

#SocialPro #12B @duluthrachel

INSTAGRAM - WHAT

§  Provide Demos or Tutorials

§  Sell the experience

#SocialPro #12B @duluthrachel

INSTAGRAM - WHAT

§  Entice excitement through partnership

#SocialPro #12B @duluthrachel

INSTAGRAM - WHAT

§  Entice excitement through partnership

§  FOMO

#SocialPro #12B @duluthrachel

INSTAGRAM - WHY

§ Michael Kors §  33K new followers §  16X more than organic

source

#SocialPro #12B @duluthrachel

INSTAGRAM - WHY

§ Average Instagram user spends 21 minutes a day using the app

source

#SocialPro #12B @duluthrachel

INSTAGRAM - WHY

§ 70 million photos shared per day

source

#SocialPro #12B @duluthrachel

INSTAGRAM - WHY

§ Nielson reported ad recall on Instagram as 2.8x higher than

other online norms

source

#SocialPro #12B @duluthrachel

THANK YOU!

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MARCH 1-3, 2016