Pilot Public Relations Program
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Pilot Public Relations Program
A Public Relations program for MBA students?
Why?
Public Relations Means
Business
{Business leaders admit their executives need better training in core communication disciplines
9 in 10
{Business leaders find the skill sets of recent MBA graduates to be extremely strong in….
4 in 10
{building and protecting the company’s reputation…
4 in 10
4 in 10 And credibility
Two powerhouses convene
{Powerhouse #1
Public Relations Society of America (PRSA)
Advancing the profession of the professional
PRSA
PRSA provides professional development
Sets standards of… excellence
Upholds principles of ethics for its members and the public relations profession
PRSA accelerates careers
Provides Networking, professional recognition, learning, intelligence and jobs
to
More than 21,000 professionals
{Powerhouse #2
NYU Stern School of Business
One of the nation’s premier management education schools
Stern
has shaped an environment that
nurtures…
Forward thinking leaders…
Stern has a Global alumni community of 100,000+ members in more than 100
countries
500+ Stern alumni are CEOs in top firms worldwide
The result of PRSA and NYU Stern joining forces?
A top notch public relations course for MBA students
{The Course
Public Relations Functions and Practices
Public Relations Functions and Practices will help MBA students
Understand basic activities and Real-Life Applications…
Of public relations
What will MBA students get out of this course?
Exposure to the competencies and technical skills in public relations
Introduction to areas that make up the “New PR”
Students will hone their PR skills by…
creating public relations strategies
and developing the tools that support them
Public Relations MBA Course Content
1) Public Relations Overview
2) Clear Writing
3) PR Planning
4) Traditional PR & Media Relations
5) Digital and Social Media Communications Tools
6) Crisis Communications
7) Integrated Marketing Communications
8) Campaign Success, BE & PR & Blogging
9) Not for Profit PR & Communications
10) Integrating PR Programs into business strategy
11) Final Project
Required course readings
Guest Speakers
The PRSA pilot course at Stern
equals
Well rounded MBA students
Able to survive in…
A competitive business market
Stock photos – google.com photo images PRSA facts –PRSA.org NYU facts – nyu.stern.edu Business Leader and Pilot program facts – prnewser.com Pilot course content fashioned after a current continuing
education course at NYU – Public Relations Functions and Practices, taught by Eric Chandler
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