30 November, 2012 1 Creating sporting opportunities in every community 30 November 2012 Leicester City Council – Heritage, Sports and Leisure Scrutiny Commission 4 th December 2012 Creating sporting opportunities in every community 30 November 2012 Sports participation in Leicester Russell Turner ([email protected]) Creating sporting opportunities in every community 3 Next 25 minutes • Background • Picture of sports participation in Leicester • Understanding the regional and national context • Issues for you to consider moving forward Creating sporting opportunities in every community 4 Background • Active People Survey since 2005/06 runs October to October • Originally 1000 sample of adults (16 plus) and since 2007/08 500 sample survey per local authority • Not a census but a robust survey • Currently a phone survey • Demonstrates direction of travel over a series of years Creating sporting opportunities in every community 5 • Picture of sports participation in Leicester • Understanding the regional and national context • Issues for you to consider moving forward Creating sporting opportunities in every community 6
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Picture of sports participation in Leicester England... · Creating sporting opportunities in every community 11 Female participation NI8: Female vsall adults NI8: 3x30 Leicester
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30 November, 2012
1
Creating sporting opportunities in every community
30 November 2012Leicester City Council – Heritage, Sports and Leisure Scrutiny
Commission
4th December 2012
Creating sporting opportunities in every community
Creating sporting opportunities in every community 25
Creating sporting opportunities in every community 26
Creating sporting opportunities in every community 27
Creating sporting opportunities in every community 28
Creating sporting opportunities in every community 29
• Picture of sports participation in Leicester
• Understanding the regional and national
context
• Issues for you to consider moving forward
Creating sporting opportunities in every community 30
31%
17%
33%
9%17% 15% Local Authority
People joining sport tend to play locally - you will need to
engage with different partners in a collective venture
7% 5% 4% 3%8% 5%
Others7%
32%
3%
Sports clubs
4%
2%
34%
54%
42%
4%
Commercial
52% 76%
29%
2%
33%
73%
Education
Source: Active Places Power. This chart shows the distribution of facilities according to ownership based on January 2011 data. This analysis does not take into account the volumes of participants in each type of facility, or the access that is permitted to these (for instance education sites may or may not be accessible for community use).
The sites that are included can be open for use, by the public, this includes, casual membership, club use and sports club / community association; open for restricted/private use only. All operational facilities are included within this analysis, including those under construction and temporarily closed. Facilities that are planned
and permanently closed are excluded.
Ownership of sports facilities in England
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grass
pitches
Sports halls Swimming
pools
Golf Health and
fitness
Artificial
grass pitches
30 November, 2012
6
Creating sporting opportunities in every community 31
You need to understand what is prompting increases in sports participation
and adapt the offer where it isn’t working
Source: APS5Q1 compared with APS2 (baseline), chart shows change on baseline for sports shown, i.e. their progress towards their growth target. Sports in
red have seen a negative trend (i.e. 1 x 30 participation is lower than at baseline by the amounts shown)
On
ce a
week p
art
icip
ation
(adu
lts)
Change in once a week participation for key funded sports
-175,000
-125,000
-75,000
-25,000
25,000
75,000
125,000
175,000
225,000
275,000
Ta
ble
Te
nnis
Mo
unta
ine
eri
ng
Ne
tba
ll
Squa
sh &
ra
cke
tba
ll
Ca
no
ein
g
Judo
Ba
se
ba
ll/so
ftba
ll
Bo
xing
Cyclin
g
Ath
letics 10 positive
Ro
unde
rs
Fe
ncin
g
Sno
wspo
rt
Gym
na
stics &
Tra
mpo
linin
g*
Vo
lleyba
ll
Eque
str
ian
Ho
cke
y
Ro
win
g
Sa
iling
Ba
dm
into
n
Bo
wls
**
Cri
cke
t
Ba
ske
tba
ll
Rugby L
ea
gue
*
Fo
otb
all
Rugby U
nio
n
Te
nnis
Go
lf
Sw
imm
ing
We know where things are going well….
And less well…….
Creating sporting opportunities in every community 32
• It’s a personal offer and for those who don’t
participate it’s probably informal and multi-
sport…building to a habit for life
• We have modelled our data to examine the
propensity to participate and the best way to
engage with participants
You need to get close to your customers to provide a
coherent offer that is attractive
Creating sporting opportunities in every community 33
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• Clear that there are lots of different people, with
different needs at different times of their lives –
how can we respond positively to that?
• Informal opportunities to play sport, alternative
formats and multi-sport
We need to be better prepared to flex the offer around
sports participation to reflect the life stage of
individuals
30 November, 2012
7
Creating sporting opportunities in every community 37
Patterns of Participation – if this is the reality –
who are your targets?
SOME SPORT:
More than once a
month but less than
once a week
7%, 3 million
INACTIVE:
(less than once a
month)
58%, 24 million
REGULAR SPORT:
At least 1 x 30 per
week
35%, 15 million
FREQUENT SPORT:
At least 3 x 30 per
week
16%, 7 million
65.3% of adults want to
start to play sport or do a little more in Leicester
Creating sporting opportunities in every community 38
• The stable sedentary population achieving 0 x 30
minutes of participation
• Female participation
Taken that forward…given the original statistics
Creating sporting opportunities in every community 39
• Are we making enough of the effectiveness of
sport in achieving other outcomes (health,
cohesion etc)?
• The City welcomes sports National Governing
Bodies in. We need to ensure that the environment
is right to make even more of Skyride, Ping!
Building from mass participation into regular
participation.
• The vital signs for sport identified an infrastructure
that will need to grow if you want clubs and
coaches to be at the heart of the community
Sport for sport and sport to achieve other outcomes –
not mutually exclusive
Creating sporting opportunities in every community 40
• You have assets and staff resource in localities
and they are key to a good experience to keep
people coming
• Thinking about things differently; centred on the
individual and what could unlock their participation
– building new partnerships locally
Continue to provide an effective service and moving